Home, Kitchen & Appliances
its home category
What the AIs say
#63 best · 1 of 5 agree“Only perplexity has placed The New Knew so far this snapshot — average rank #18.5 across 4 mentions.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank The New Knew's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only perplexity has placed The New Knew so far this snapshot — average rank #18.5 across 4 mentions.
perplexity
#18.5
avg over 4 mentions · best #8
Wins & misses?
Where it leads, where it lags.
The New Knew lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — The New Knew is a top-tier presence everywhere it appears.
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Citrus Grove Soy Candle is The New Knew's most-recommended product, ranking across 1 buyer question, with Eucalyptus Soy Candle close behind.
Traits?
The words the panel uses.
AI most often praises The New Knew for being "soy" (4 mentions) and "bright" (1).
- soy4
- bright1
- citrus1
- essential1
- eucalyptus1
- fresh1
- grove1
- nontoxic1
- organic1
- spa1
- uplifting1
- bergamot1
Rivals?
Who it competes against.
The New Knew's closest rival is Skandinavisk — and The New Knew comes out ahead in 1 of 1 of the questions they both answer (100%).
- SkandinaviskHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- AnthropologieHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- Bath & Body WorksHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- DiptyqueHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- Jo Malone LondonHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- Le LaboHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
- ApothekeHome, Kitchen & AppliancesThe New Knew leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Home, Kitchen & Appliances (best single-question rank #8), across 1 buying intent.
- TraitsMost often associated with “soy” (4 mentions) and “bright” (1).
- Top productCitrus Grove Soy Candle is the most-mentioned The New Knew product this snapshot.
- Closest rivalSkandinavisk (1–0 across 1 shared intent).
browse The New Knew in these categories