Beauty & Personal Care › Skincare
Glow & Get It Cooling & Brightening Eye Balm
Skincare
Mid-range · middle third of skincare
Should you buy it??
Too early to call
One source so far — no reviewer, buyer or press cross-check yet.
Quick take
In short: what each side says
Buyers — each opened up in full further down ↓
Owners rave about the cooling sensation and brightening effect that makes tired eyes look more awake, but expectations for deep moisturizing and fine line reduction often go unmet.
Main competitors
Top rivals in Skincare.
by La Roche-Posay
Lightweight face moisturizer for sensitive skin
The verdict
What the panel makes of it.
Tula makes an eye balm in a jar. The formula cools and brightens the eye area. It contains caffeine and peptides. Women with tired eyes buy it. They want to reduce puffiness and dark circles. Shoppers search for this product regularly online.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 6,577 buyer ratings of the Glow & Get It Cooling & Brightening Eye Balm from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
6,577 ratings · 7 written
across 3 retailers
What owners single out
In their words
“THIS STUFF IS AMAZING!! Being a working mom, I rarely get enough sleep and my eyes are always puffy in the morning. I used to use frozen spoons on them when I woke up until I bought this stuff. You can literally watch it de-puff your eyes. The cooling sensation is so nice and actually makes me feel more awake 😊 it’s the first thing I put on when I wake up and then I apply more when I’m doing my m”
charlene.m · verified purchase · influenster.com
“I used this by applying a ring around my eye (from my inner eye corner to the outside edge of my eye, and around up under my eyebrow). It creates a tingly sensation but not a tightening one or anything. Maybe additional benefits will be noticable over time.... I did see that other reviewers have used it as a highlighter (great idea) or eyeshadow. Those other uses make this product worthwhile. I am”
The Scientist · verified purchase · Target
as of July 15 · 6577 buyer ratings?
Alternatives by price · Same field?
Same field, less money.
The recap
Where it stands today.
- MakerBy Tula — see how it ranks across other intents on its brand profile.