Brand profileSupplements & Nutrition
1st Phorm
Brand in Supplements & Nutrition
Supplements & Nutrition
its home category
What the AIs say
#53 best · 2 of 6 agree“Perplexity ranks 1st Phorm highest (avg #5.2 over 6 mentions); Gemini is the most sceptical (#26.0).”
synthesised · the AI panel
What the press says
Positive · 6 stories · 30d to Jul 26“1st Phorm gains positive coverage through sports sponsorships and product reviews, but faces ongoing criticism over founder's controversial remarks that prompted police partnership disputes.”
synthesised · 6 articles via Google News · Disc Golf Pro Tour, Fortune +4
The brief
The brand in a paragraph.
1st Phorm draws steady press attention for motorsports performance and new product releases, though coverage also revisits past founder controversy amid the reinstatement of police partnerships. The brand's marketing appeal rests on competitive sports credentials rather than uncontested narrative clarity.
Act one
What the machines think.
Several AI models read the whole category and rank 1st Phorm's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks 1st Phorm highest (avg #5.2 over 6 mentions); Gemini is the most sceptical (#26.0).
Perplexity
#5.2
avg over 6 mentions · best #1
Gemini
#26.0
avg over 2 mentions · best #25
The words the panel uses
AI most often praises 1st Phorm for being "recovery" (2 mentions) and "broad coverage" (1).
- recovery2
- broad coverage1
- flavor variety1
- convenient packets1
- electrolyte support1
- electrolytes1
- comprehensive1
- focus support1
- growth1
- gym performance1
- high-absorption1
- balanced energy1
Wins & misses?
Where it leads, where it lags.
5 top-10 wins (2 #1s) versus 1 lag spot where 1st Phorm finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 16 weeks of tracking: 0 intents steady, 5 climbed, 1 slipped. Biggest move: climbed 23 ranks in Best BCAAs (now #1).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 5 reviews · as of Aug 2026
Reviewers see 1st Phorm as a well-made, minimal-ingredient supplement line with strong flavor and a direct-to-consumer model, but note it costs more than many alternatives and isn't sold on outside marketplaces.
What they praise
- Clean, short ingredient lists across protein and greens products
- Flavor and mixability get consistent praise, especially in chocolate and dessert-style profiles
- Third-party testing and certifications back up purity claims
- Low-temperature whey processing is cited as a sign of manufacturing quality
- Product line spans protein, greens, and collagen with a consistent brand feel
What they knock
- Sold only through the company directly, not through third-party retailers
- Priced higher per serving than many comparable protein powders
- Uses sucralose and some artificial flavoring in certain products despite a 'clean' positioning
- Lower branched-chain amino acid content than some rival isolates
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: Sydney Tollett · FeastGood · Elite Endurance · Jessie G. Universe · Conan Sandberg - Sandbox Fitness
1ST PHORM PRODUCT REVIEW. OPTI GREEN HONEST THOUGHTS
Sydney Tollett
Transparent Labs vs 1st Phorm Protein Review: Ingredients, Taste & Results
FeastGood
Dymatize VS 1st Phorm Protein, Which One is Better?
Elite Endurance
1st Phorm Collagen Powder Honest Review
Jessie G. Universe
1st Phorm Protein Comparison!
Conan Sandberg - Sandbox Fitness
In the press?
What the world is saying.
What’s being written about 1st Phorm lately — and the mood of it. 6 pieces in the 30 days to July 26, coverage skews positive.
DDisc Golf Pro TourDisc Golf Pro Tour·Positive
Step Up Your Game: The DGPT x 1st Phorm Challenge (opens in a new tab)
FFortune
PPorscheSport
PPolice1
as of July 26 · 6 stories?
Act three
The lineup, ranked.
Every 1st Phorm product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Project-1 Pre-Workout is 1st Phorm's most-recommended product, ranking across 1 buyer question, with Micro Factor close behind.
Frequently asked
What buyers want to know.
What is 1st Phorm known for?
1st Phorm makes supplement lines including pre-workout, protein, greens powders, collagen, and creatine products. The brand has built a reputation through sponsorships in disc golf and motorsports, and reviewers have tested products like Opti-Greens and protein formulas.
Where does 1st Phorm rank among supplement brands?
1st Phorm ranks strongest for pre-workout supplements at position 5 overall. It also appears in top rankings for protein bars, greens powders, and vegan protein options, with traits like premium quality, high protein content, and flavor variety attached to its products.
What are 1st Phorm's standout products?
The brand's most-recommended products are Megawatt V2 (pre-workout), Phormula-1 Clear (protein), Opti-Greens 50 (greens blend), Collagen with Dermaval, Micronized Creatine, and Vegan Power Pro Bar. A nutritionist reviewed Opti-Greens positively.
Is there any downside to the brand's reputation?
The press has revisited past founder controversy that prompted a police partnership dispute. A police department reinstated its partnership with the brand a year after the co-founder's remarks. Coverage of the brand mixes product reviews and sports sponsorships alongside these historical concerns.
Who is 1st Phorm best for?
1st Phorm appeals to buyers focused on competitive sports performance and premium supplements. The brand sponsors disc golf and motorsports athletes, and reviewers emphasize its pre-workout and protein strengths. It's less of a fit if you prioritize an uncontested brand narrative.
Rivals?
Who it competes against.
1st Phorm and Optimum Nutrition are neck and neck — 2–3 across 6 shared questions.
- Optimum NutritionSupplements & NutritionOptimum Nutrition leads 3–2 · 6 shared · 3 categoriesCompare
- Transparent LabsSupplements & NutritionTransparent Labs leads 4–2 · 6 shared · 3 categoriesCompare
- Garden of LifeSupplements & Nutrition1st Phorm leads 4–1 · 5 shared · 3 categoriesCompare
- ThorneSupplements & NutritionThorne leads 3–1 · 5 shared · 3 categoriesCompare
- Vital ProteinsSupplements & Nutrition1st Phorm leads 3–0 · 4 shared · 3 categoriesCompare
- GNCSupplements & Nutrition1st Phorm leads 5–1 · 6 shared · 2 categoriesCompare
- GhostSupplements & Nutrition1st Phorm leads 3–2 · 5 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #1), across 7 buying intents.
- AI verdictPerplexity ranks 1st Phorm highest (avg #5.2); Gemini most sceptical (#26.0).
- TraitsMost often associated with “recovery” (2 mentions) and “broad coverage” (1).
- Top productProject-1 Pre-Workout is the most-mentioned 1st Phorm product this snapshot.
- Closest rivalOptimum Nutrition (2–3 across 6 shared intents).
browse 1st Phorm in these categories