1st Phorm

Brand profileSupplements & Nutrition

1st Phorm

Brand in Supplements & Nutrition

Where 1st Phorm wins11 products · ranked #3–#27 · AI's best pick #9.7 (Perplexity)

Supplements & Nutrition
its home category

Top 3 productsranked by AI + owners · straight to buy
#3
Phormula-1 Clear.

by 1st Phorm

Sports Nutrition

#4
Megawatt V2

by 1st Phorm

Sports Nutrition

#5
Vegan Power Pro

by 1st Phorm

Sports Nutrition

What our sources say

What the AIs say

#40 best · 3 of 6 agree

Perplexity ranks 1st Phorm highest (avg #9.7 over 6 mentions); Gemini is the most sceptical (#25.0).

synthesised · the AI panel

What the press says

Positive · 6 stories · 30d

1st Phorm gains positive coverage through sports sponsorships and product reviews, but faces ongoing criticism over founder's controversial remarks that prompted police partnership disputes.

synthesised · 6 articles via Google News · Disc Golf Pro Tour, Fortune +4

01

The brief

The brand in a paragraph.

1st Phorm draws steady press attention for motorsports performance and new product releases, though coverage also revisits past founder controversy amid the reinstatement of police partnerships. The brand's marketing appeal rests on competitive sports credentials rather than uncontested narrative clarity.

Act one

What the machines think.

Several AI models read the whole category and rank 1st Phorm's products — model by model, list by list, over time.

02

Model by model?

How each AI sees it.

Perplexity ranks 1st Phorm highest (avg #9.7 over 6 mentions); Gemini is the most sceptical (#25.0).

  • PerplexityPerplexity

    #9.7

    avg over 6 mentions · best #3

  • GPTChatGPT

    #14.7

    avg over 3 mentions · best #4

  • GeminiGemini

    #25.0

    avg over 2 mentions · best #25

The words the panel uses

AI most often praises 1st Phorm for being "premium" (4 mentions) and "recovery" (2).

  • premium4
  • recovery2
  • performance2
  • fast-digesting2
  • convenience1
  • convenient1
  • blended1
  • endurance1
  • clear1
  • energy1
  • electrolytes1
  • daily-use1
03

Wins & misses?

Where it leads, where it lags.

1st Phorm lands 4 top-10 placements with no clear weak spots in tracked intents.

Where it lags

lowest-ranked intents

No misses below #20 — 1st Phorm is a top-tier presence everywhere it appears.

04

Rank trajectory?

Weeks of movement.

Across 10 weeks of tracking: 0 intents steady, 5 climbed, 1 slipped. Biggest move: climbed 12 ranks in Best Protein Powders (now #3).

#1#11#21#31#336/16/86/156/226/297/67/137/207/278/3

Act two · ★ new

What the people say.

The same lineup, judged by the press that covers them.

05

In the press?

What the world is saying.

via Google News
Press sentiment · last 30 days?

What’s being written about 1st Phorm lately — and the mood of it. 6 pieces in the last 30 days, coverage skews positive.

6 articles3 positive1 neutral2 critical

as of July 26 · 6 stories?

Act three

The lineup, ranked.

Every 1st Phorm product with its AI rank — reviewer verdicts join the board as coverage lands.

06

The lineup, reconciled?

Every product — both verdicts.

Megawatt V2 is 1st Phorm's most-recommended product, ranking across 1 buyer question, with Micronized Creatine close behind.

Phormula-1 Clear
Phormula-1 Clear

Sports Nutrition

Megawatt V2
Megawatt V2

Sports Nutrition

Vegan Power Pro
Vegan Power Pro

Sports Nutrition

Endura-Formance
Endura-Formance

Sports Nutrition

Opti-Greens 50
Opti-Greens 50

Greens powder supplement mix

Micronized Creatine
Micronized Creatine

Micronized creatine powder supplement

BCAA Amino Capsules
BCAA Amino Capsules

Sports Nutrition

Vegan Power Pro Bar
Vegan Power Pro Bar

Snacks

AI rank
#19
Snacks
100% Micronized Creatine
100% Micronized Creatine

Sports Nutrition

1-Phorm BCAA
1-Phorm BCAA

Sports Nutrition

Phormula-1
Phormula-1

Sports Nutrition

08

The recap

Where it stands today.

  • FootprintStrongest in Supplements & Nutrition (best single-question rank #3), across 7 buying intents.
  • AI verdictPerplexity ranks 1st Phorm highest (avg #9.7); Gemini most sceptical (#25.0).
  • TraitsMost often associated with premium (4 mentions) and recovery (2).
  • Top productMegawatt V2 is the most-mentioned 1st Phorm product this snapshot.
  • Closest rivalMyProtein (4–3 across 7 shared intents).

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