The subcategory · Brands

The most durable brands of Travel Bags & Backpacks

OSPREY — recommended by 6 of 6 AI models, 7 weeks running.

Updated September 15 · weekly sweep?

Brand viewProduct view

Current race?

Jul 20 – Sep 14
Jul 20Sep 14
CotopaxiDropped out of the top 4 · Cotopaxi#3 → #7
The North FaceDropped out of the top 4 · The North Face#4 → #5
100 brands tracked?·4 buyer intents?·26 of 30 reviewer-checked?
ChatGPT · Claude · Gemini & 3 others analyzed?

Current leaders

Who leads this subcategory.

#1
OSPREY
4.2/510 reviewersDivided
#2
Patagonia
4.0/510 reviewersHolds up
#3
Peak Design
4.3/513 reviewersHolds up

The reviewer check

The machines rank these brands. We checked their products against the people who filmed them.

Every score is distilled from independent YouTube reviews of the products the AIs name here — then set beside the AI rank.

26 / 30products checked against real reviewers?
Holds up24Divided2Overturned0

Reviewers back 24, are split on 2, and overturn 0.

as of September 15 · 26 products reviewed?

This week?

Osprey holds the #1 spot for the seventh week running. Tumi made the biggest climb this sweep, while Tom Bihn took the hardest fall. North Face and Able debuted on the board, and Away also dropped. The travel bag category is shifting fast—established names are losing ground while newcomers and climbers stake claims.

12 climbers 10 drops

The biggest moves · vs September 7

SwissgearSwissgear#19 → #53
FjallravenFjallraven#21 → #39
Tom BihnTom Bihn#11 → #22
TumiTumi#28 → #19
AwayAway#20 → #28
MinaalMinaal#24 → #18
AbleAbleenters at #24
GregoryGregory#26 → #31
YETIYETI#25 → #21
North FaceNorth Faceenters at #26
FilsonFilson#29 → #33
TortugaTortuga#17 → #14
EvergoodsEvergoods#23 → #20
TroubadourTroubadour#30 → #27
ThuleThule#8 → #6
BellroyBellroy#6 → #8
NomaticNomatic#13 → #11
SamsoniteSamsonite#14 → #12
FjällrävenFjällräven#18 → #16
Briggs & RileyBriggs & Riley#15 → #17

The questions?

These rankings answer 4 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

The AI models rank every brand here — the full board, the shortlist argued brand by brand, who serves each buyer type, who plays at which price.

01

Full ranking

Every brand ranked.

sort:
#?BrandAI consensus?Last 3 months?Lineup?Portfolio ★?
#1OSPREYOSPREY
2 products here ▾
  1. #5Nebula 32
  2. #15Farpoint 40
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#3Best rank in any intent here, recent weeks Jul 20 · #1 · Jul 27 · #2 · Aug 3 · #1 · Aug 10 · #1 · Aug 17 · #1 · Aug 24 · #1 · Aug 31 · #1 · Sep 7 · #1 · Sep 14 · #113 productsbest #54.2 avg of 2creators 4.2
#2PatagoniaPatagoniaValue
2 products here ▾
  1. #3Black Hole MLC 45L
  2. #6Refugio Daypack 30L
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#2Best rank in any intent here, recent weeks Jul 20 · #4 · Jul 27 · #3 · Aug 3 · #3 · Aug 10 · #3 · Aug 17 · #2 · Aug 24 · #2 · Aug 31 · #2 · Sep 7 · #2 · Sep 14 · #211 productsbest #34.1 avg of 3creators 4.1
#3Peak DesignPeak Design
3 products here ▾
  1. #9Travel Backpack 45L
  2. #16Travel Duffel 35L
  3. #20Travel Backpack 45L (V2)
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #1–#2Best rank in any intent here, recent weeks Jul 20 · #2 · Jul 27 · #1 · Aug 3 · #2 · Aug 10 · #2 · Aug 17 · #3 · Aug 24 · #3 · Aug 31 · #3 · Sep 7 · #3 · Sep 14 · #39 productsbest #94.2 avg of 4creators 4.2
#4AERAER
2 products here ▾
  1. #1City Pack Pro 2
  2. #4Travel Pack 3
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#8Best rank in any intent here, recent weeks Jul 20 · #5 · Jul 27 · #5 · Aug 3 · #5 · Aug 10 · #5 · Aug 17 · #5 · Aug 24 · #6 · Aug 31 · #4 · Sep 7 · #4 · Sep 14 · #43 productsbest #14.4 avg of 2creators 4.4
#5The North FaceThe North FaceValue
3 products here ▾
  1. #13Borealis Backpack
  2. #14Base Camp Duffel
  3. #22The North Face Recon Backpack
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#2Best rank in any intent here, recent weeks Jul 20 · #9 · Jul 27 · #9 · Aug 3 · #9 · Aug 10 · #10 · Aug 17 · #12 · Aug 24 · #4 · Aug 31 · #5 · Sep 7 · #5 · Sep 14 · #58 productsbest #134.0 avg of 2creators 4.0
#6▲ 2ThuleThuleValue
3 products here ▾
  1. #11Subterra 2 Travel Backpack 40L
  2. #24Chasm Duffel 40L
  3. #30Aion Travel Backpack 40L
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #4–#12Best rank in any intent here, recent weeks Jul 20 · #7 · Jul 27 · #6 · Aug 3 · #8 · Aug 10 · #8 · Aug 17 · #7 · Aug 24 · #8 · Aug 31 · #10 · Sep 7 · #8 · Sep 14 · #65 productsbest #114.0 avg of 1creators 4.0
#7CotopaxiCotopaxiFlagshipAllpa 35L Travel Pack· #32ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #1–#6Best rank in any intent here, recent weeks Jul 20 · #3 · Jul 27 · #4 · Aug 3 · #4 · Aug 10 · #4 · Aug 17 · #4 · Aug 24 · #7 · Aug 31 · #6 · Sep 7 · #7 · Sep 14 · #75 productsbest #324.3 avg of 1creators 4.3
#8▼ 2BellroyBellroy
3 products here ▾
  1. #12Classic Backpack Plus
  2. #17Transit Backpack 28L
  3. #25Lite Duffel 30L
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #3–#18Best rank in any intent here, recent weeks Jul 20 · #10 · Jul 27 · #12 · Aug 3 · #10 · Aug 10 · #9 · Aug 17 · #10 · Aug 24 · #5 · Aug 31 · #8 · Sep 7 · #6 · Sep 14 · #85 productsbest #124.0 avg of 2creators 4.0
#9Timbuk2Timbuk2
1 product here ▾
  1. #2Authority Laptop Backpack Deluxe
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#8Best rank in any intent here, recent weeks Jul 20 · #25 · Jul 27 · #34 · Aug 3 · #35 · Aug 10 · #45 · Aug 17 · #30 · Aug 24 · #11 · Aug 31 · #9 · Sep 7 · #9 · Sep 14 · #93 productsbest #24.2 avg of 1creators 4.2
#10HerschelHerschelValue
1 product here ▾
  1. #10Little America Backpack
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #3–#15Best rank in any intent here, recent weeks Jul 20 · #23 · Jul 27 · #27 · Aug 3 · #20 · Aug 10 · #25 · Aug 17 · #19 · Aug 24 · #10 · Aug 31 · #7 · Sep 7 · #10 · Sep 14 · #105 productsbest #104.0 avg of 2creators 4.0
#11▲ 2NomaticNomaticPositive newsPremium
1 product here ▾
  1. #8Travel Bag 40L
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #3–#11Best rank in any intent here, recent weeks Jul 20 · #6 · Jul 27 · #7 · Aug 3 · #7 · Aug 10 · #6 · Aug 17 · #8 · Aug 24 · #9 · Aug 31 · #11 · Sep 7 · #12 · Sep 14 · #112 productsbest #83.5 avg of 1creators 3.5
#12▲ 2SamsoniteSamsoniteFlagshipMother Lode Travel Backpack· #49Positive newsValueClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #2–#16Best rank in any intent here, recent weeks Jul 20 · #30 · Jul 27 · #23 · Aug 3 · #15 · Aug 10 · #21 · Aug 17 · #24 · Aug 24 · #15 · Aug 31 · #14 · Sep 7 · #14 · Sep 14 · #122 productsbest #49
#13▼ 1Eagle CreekEagle CreekFlagshipTour Travel Pack 40L· #27ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #4–#9Best rank in any intent here, recent weeks Jul 20 · #12 · Jul 27 · #11 · Aug 3 · #11 · Aug 10 · #13 · Aug 17 · #13 · Aug 24 · #13 · Aug 31 · #16 · Sep 7 · #11 · Sep 14 · #131 productbest #274.0 avg of 1creators 4.0
#14▲ 3TortugaTortugaPremium
1 product here ▾
  1. #7Travel Backpack Pro 40L
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #2–#13Best rank in any intent here, recent weeks Jul 20 · #8 · Jul 27 · #8 · Aug 3 · #6 · Aug 10 · #7 · Aug 17 · #6 · Aug 24 · #14 · Aug 31 · #15 · Sep 7 · #17 · Sep 14 · #141 productbest #74.3 avg of 1creators 4.3
#15▲ 1JanSportJanSportFlagshipRight Pack Gen 3· #41Positive newsClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#19Best rank in any intent here, recent weeks Charted 5 of 9 weeks Aug 10 · #66 · Aug 24 · #12 · Aug 31 · #13 · Sep 7 · #15 · Sep 14 · #153 productsbest #41
#16▲ 2FjällrävenFjällräven
1 product here ▾
  1. #23Räven 28
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #2–#13Best rank in any intent here, recent weeks Jul 20 · #62 · Jul 27 · #43 · Aug 3 · #44 · Aug 10 · #56 · Aug 17 · #59 · Aug 24 · #20 · Aug 31 · #19 · Sep 7 · #19 · Sep 14 · #162 productsbest #234.5 avg of 1creators 4.5
#17▼ 2Briggs & RileyBriggs & RileyFlagshipBaseline Essential Duffel· #81Positive newsClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #8–#29Best rank in any intent here, recent weeks Jul 20 · #21 · Jul 27 · #21 · Aug 3 · #29 · Aug 10 · #22 · Aug 17 · #26 · Aug 24 · #23 · Aug 31 · #17 · Sep 7 · #16 · Sep 14 · #171 productbest #81
#18▲ 6MinaalMinaalPremium
1 product here ▾
  1. #19Carry-on 3.0
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #7–#11Best rank in any intent here, recent weeks Jul 20 · #13 · Jul 27 · #15 · Aug 3 · #16 · Aug 10 · #14 · Aug 17 · #11 · Aug 24 · #17 · Aug 31 · #25 · Sep 7 · #23 · Sep 14 · #181 productbest #194.2 avg of 1creators 4.2
#19▲ 9TumiTumiFlagshipAlpha Bravo Search Backpack· #31PremiumClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #3–#19Best rank in any intent here, recent weeks Jul 20 · #59 · Jul 27 · #38 · Aug 3 · #26 · Aug 10 · #36 · Aug 17 · #40 · Aug 24 · #32 · Aug 31 · #22 · Sep 7 · #28 · Sep 14 · #192 productsbest #31
#20▲ 3EvergoodsEvergoodsPositive newsPremium
1 product here ▾
  1. #21Civic Travel Bag 26L
ClaudeGPTGeminiAI ModeGrokPerplexity4/6 AIs · best #6–#12Best rank in any intent here, recent weeks Jul 20 · #19 · Jul 27 · #17 · Aug 3 · #25 · Aug 10 · #33 · Aug 17 · #22 · Aug 24 · #21 · Aug 31 · #21 · Sep 7 · #25 · Sep 14 · #203 productsbest #214.3 avg of 1creators 4.3
Time machine?
Sep 14 – 20 · latest
Older snapshots are kept, not published — get in touch

as of September 15 · vs September 7 · 4 intents?

02

The shortlist?

The top brands, argued one by one.

#1
OSPREYOSPREY

reviewers: 4.2/5 · 10 videos · divided

Osprey is the unanimous panel choice, rewarded for carry-on sizing, versatility, and comfort across all six AI models.

Why
All six models named Osprey. Panel rewards carry-on versatility and comfort. Reviewers praise lightweight designs that preserve durability and thoughtful organization—both traits aligned with Osprey's positioning. No marketing honesty data available to contradict the brand's claims.
Where it's weaker
No marketing honesty data provided. Reviewers prize smooth wheels and handles; Osprey's luggage-specific hardware track record is not isolated in the panel feedback.
The case against
Peak Design beats Osprey on modularity and expandability, which appeal to travelers who need to adjust capacity mid-trip. Patagonia offers stronger durability and sustainability credentials if environmental footprint matters.
#2
PatagoniaPatagonia

reviewers: 4.0/5 · 10 videos · confirmed

Patagonia ranks second on durability and sustainability, with 29 of 47 marketing claims holding up under scrutiny.

Why
All six models named Patagonia. Panel rewards durability, sustainability, and spaciousness. Reviewers prize durable materials that survive heavy use and lightweight builds—both strengths associated with Patagonia's design ethos. Marketing honesty at 62% indicates above-average truthfulness in the field.
Where it's weaker
Marketing honesty of 62% is solid but not exceptional. Reviewers emphasize interior organization; Patagonia's compartmentalization track record is not specifically highlighted in panel feedback.
The case against
The North Face and Peak Design both match Patagonia on spaciousness, while Peak Design offers superior modularity for travelers who repack frequently. North Face provides equal versatility at potentially wider availability.
#3
Peak DesignPeak Design

reviewers: 4.3/5 · 13 videos · confirmed

Peak Design earns unanimous backing for modularity, expandability, and weatherproofing—unique positioning in the shortlist.

Why
All six models named Peak Design. Panel uniquely rewards modular and expandable systems. Reviewers value lightweight design without sacrificing durability, and weatherproofing aligns with Peak Design's technical reputation. No marketing honesty conflicts reported.
Where it's weaker
No marketing honesty data provided. Reviewers prize interior organization and smooth wheels; Peak Design's performance on large open compartments versus dedicated dividers is not isolated.
The case against
Osprey leads on carry-on optimization and comfort if your priority is airport efficiency. Patagonia's durability record and sustainability credentials suit buyers who value multi-year reliability and environmental impact over modular flexibility.

as of September 1 · 3 brands?

03

Buyer types · who serves whom — and why?

The market, through the buyer's eyes.

Value
Quality Perfectionist
Premium Connoisseur
Early Adopter
Reliability
Simplifier
Enthusiast
OSPREYOSPREY
PatagoniaPatagonia
Peak DesignPeak Design
AERAER
The North FaceThe North Face
ThuleThule
CotopaxiCotopaxi
Timbuk2Timbuk2
TortugaTortuga
MinaalMinaal
AbleAble
strong fitpartialweaknone★ = brand that owns the type

Cell = the best archetype fit across the brand's lineup here; ★ = the highest in the column. Rolled up from each product's archetype fit — no new data.

The ★ citations — each type’s leading brand, and why

7 buyer types have a clear leader here — OSPREY takes 2, Patagonia 2, Cotopaxi 1, Peak Design 1, Timbuk2 1.

Value-Maximizer

You want the smartest money in the room.

Mid-range street price with high ratings on comfort, durability, and capacity; delivers core travel performance without premium brand markup.

+2 runners-up · why they trail
2

Mid-range street price with high ratings and strong core aspects (durability, protection, storage) delivers genuine value; no premium markup for a name.

3

Mid-range street price with strong 4.6/5 rating and excellent durability/quality marks; no cheaper rival covers the same capability set convincingly.

Quality Perfectionist

You want the objectively best in class.

High buyer trust (4.8/5, 969 reviews), top-tier durability and waterproofing, established brand; only mid-rated design usability slightly tempers perfectionist expectations.

+2 runners-up · why they trail
2

High buyer trust (5789 ratings, 4.8/5), excels across all major ownership aspects including durability and organization, minimal quality gaps evident.

3

High buyer trust (4.8/5, 860 reviews), strong marks on comfort and durability, established brand; mid-tier organization is the only soft spot.

Premium Connoisseur

You want the badge, not just the basics.

Timbuk2 is an established, prestige brand; Deluxe positioning and strong design aesthetics signal premium intent without generic utility feel.

+2 runners-up · why they trail
2

Patagonia is a tier-3 established brand; Black Hole is a flagship line; premium positioning and heritage align with connoisseur expectations.

3

Peak Design is an established, respected brand; this is their flagship 45L model with premium positioning, refined clamshell design, and strong owner sentiment.

Early Adopter

You want the newest generation, first.

The rotating stowable harness and expandable design show innovation, but no data indicates this is the newest generation or that a successor is already out.

Reliability-Seeker

You want proven, with broad consensus.

969 buyer ratings with 4.8/5 consensus, mature Patagonia brand, settled product line; broad agreement signals a safe, dependable choice.

+2 runners-up · why they trail
2

Large rating count (5789) with strong consensus (4.8/5), mature brand, settled product line—textbook reliable choice with minimal adoption risk.

3

325 buyer ratings show broad consensus; OSPREY is a mature, established brand; high durability and build quality ratings confirm a settled, trustworthy product.

Simplifier

You want it to just work, no fuss.

Osprey's reputation for intuitive design and the Farpoint's straightforward layout suggest low setup friction; no evidence of complexity.

+2 runners-up · why they trail
2

High ease-of-access rating and strong organization suggest intuitive design; no evidence of complex setup or configuration requirements for typical travel use.

3

Duffel design is inherently straightforward, but mid-rated design usability suggests some learning curve on packing efficiency and feature access.

Enthusiast

You want it to genuinely delight you.

Design & aesthetics rated highly by owners; Cotopaxi known for sensory appeal and passionate following; goes beyond utilitarian function.

+2 runners-up · why they trail
2

Design & aesthetics rated highly by owners; OSPREY's reputation for thoughtful, sensory-pleasing design appeals to enthusiasts who value the experience beyond specs.

3

High marks for design and aesthetics, strong buyer enthusiasm (4.8/5 from engaged reviewers), suggests passionate following beyond pure utility.

★ marks each type's leading brand — its best-fitting product in Travel Bags & Backpacks earns the reason; runners-up ranked by the same fit. A type no brand honestly serves is left off.

04

Brand price ladder · Travel Bags & Backpacks

Who plays at which price.

as of September 15 · 27 brand medians · Google Shopping?

Act two · ★ new

What people & press say.

Where the AI ranking and the reviewers part ways, how the street rates these brands — and which of them are making news right now.

05

AI vs the reviewers

Where the machines and the room part ways.

Most of this subcategory is calm agreement. These are the picks where the AI ranking and the people who filmed the product disagree the hardest.

Synik 30by Tom Bihn

The AI

#29

The room

4.3/5Holds up

▲ AI panel ranks it lower than the room

Räven 28by Fjällräven

The AI

#23

The room

4.5/5Holds up

▲ AI panel ranks it lower than the room

The AI

#26

The room

4.3/5Holds up

▲ AI panel ranks it lower than the room

The reviews behind this

Osprey Fairview Review (Vs Farpoint) | One Bag Travel Backpack Designed With Women In Mind

Pack Hacker

Osprey Daylite 26 + 6 Review – 5 Months Later Review

HMMüller

The Only Travel Bag I’ll Ever Need (6 Months with the Roller Pro)

Jayson Chen

Aer Travel Duffel Review (1 Month of Use)

Pack Hacker Reviews

Thule vs Yakima: Best Rooftop Cargo Boxes 2026 Review

driveloop

Best backpackfor travel in 2025? Thule Subterra 34 4 Year Long Term Teview

HMMüller

06

In the press

Which brands are making news.

6 of the brands ranked in Travel Bags & Backpacks drew coverage in the 30 days to September 2 — the mood skews positive.?

as of September 2 · 6 brands?

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved here.

07

Intent dominance

Where each brand actually competes.

#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of September 14 · 4 intents?

08

Common questions

What buyers ask about brands in Travel Bags & Backpacks.

  • What should I look for in a durable travel bag?

    Reviewers consistently praise sturdy zippers, ripstop-style fabrics, and solid seam construction as markers of bags that hold up over years of heavy travel. Repair support and warranty coverage—from lifetime policies to dedicated service networks—also matter, since they extend a bag's life beyond initial wear.

  • How do the leading travel bag brands differ?

    OSPREY, Patagonia, and Tortuga focus on durability and comfort for extended carry. Peak Design and Nomatic emphasize expandable, modular designs suited to camera gear or flexible packing. AER and Minaal cater to minimalist travelers who want sleek, organized bags. Pacsafe specializes in security features like lockable…

  • What's the catch with travel bag organization?

    Reviewers find organization swings between extremes: some bags offer large open pockets with few dividers, while others pack so many dedicated sections that packing becomes fussy. This means a bag's internal layout matters as much as capacity—there's no one-size-fits-all approach.

  • Why does weight matter in a travel bag?

    Weight affects airline restrictions and fatigue during extended travel. Some premium and hard-shell options weigh more than stripped-down competitors, though lighter fabrics can show dirt easily. Reviewers note that thoughtful wheel and handle engineering—smooth-rolling mechanisms, padded grips, adjustable straps—matt…

  • What practical problems do reviewers flag?

    Common usability quirks include bags rolling away unattended, straps lacking keepers, double zippers that jam, and bags teetering while being loaded. Hardware quality can also be inconsistent within otherwise solid bags—cheaper zippers, flimsy mesh pockets, or handles and seams wearing under heavy loads despite good b…

  • How honest are the leading brands about their products?

    Patagonia's marketing claims hold up about 62% of the time against owner and expert reviews. Thule and REI Co-op deliver on roughly two-thirds of their claims. This suggests checking independent reviews before trusting promotional language.

  • What does the recent press say about these brands?

    Cotopaxi receives praise for innovative luggage and hardshell design, though sustainability questions persist. Bellroy gets consistent positive coverage for its bags and pouches. Patagonia's track record is mixed: strong on durability claims but overstating across its full product range.

  • Are there any highly ranked bags that reviewers actually find more useful than their rank suggests?

    Reviewers consistently praise one brand's engineering and materials as genuinely useful rather than gimmicky, highlighting durable construction and a unique wheel-brake system they value in real travel—suggesting its ranking underrates its functional reputation compared to what long-term owners report.

about travel bags & backpacks

Pick by what you need 4 buying intents

how to choose a brand in travel bags & backpacks

Travel bags earn their keep on movement, not storage alone. People shop this field when packing becomes a logistics problem: fitting a week into one carry-on, guarding a laptop and passport through transit hubs, or throwing gear into a duffel for a trip with no fixed itinerary. The underlying job is reducing friction at the exact moments travel gets chaotic — security lines, overhead bins, cramped hostel floors — which is why the same three questions keep recurring: what fits under an airline's carry-on rule, what deters theft in a crowd, and what survives being dropped, kicked, or rained on.

Makers split along how they resolve that friction. Some build around modular organization, treating the bag as a system of compartments, dividers, and clip-in pouches for people who value predictability over speed. Others chase minimalist form, stripping structure so the bag stays light and adaptable, trading built-in order for flexibility.

The brand view stops here. For the individual products in this subcategory, switch to the product view.