The category · Brand rail

Software & Digital Services brands,
by AI consensus.

Brand viewProduct view

This week’s race

Hostinger holds the top of the department.

6/16/15Hostinger#1 this wkHinge#2 this wkBumble#3 this wkMatch Group#4 this wk
100 brands tracked·12 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads the department.

#1
Hostinger
Best rank in this scope, recent weeks Jan 1 · #18 · Jan 1 · #19 · Feb 1 · #16-wk trend?
#2
Hinge
Best rank in this scope, recent weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #36-wk trend?
#3
Bumble
Best rank in this scope, recent weeks Jan 1 · #5 · Jan 1 · #5 · Feb 1 · #26-wk trend?

This week?

Match Group stays at the top of Software & Digital Services for the third straight week. Bumble made the biggest move up, climbing from fourteenth to second place, while Hostinger jumped fourteen spots to land at fifth. On the downside, HostGator fell from eighth to nineteenth and DreamHost dropped ten places to seventeenth. Squarespace and IONOS both entered the ranking this week at tenth and twelfth respectively, adding new names to the competition in the category.

27 newcomers 10 climbers 19 dropsHostinger #1

The slices?

This ranking is built from 4 subcategories. Open any one for its full breakdown.

The department score is an aggregate. Each slice has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

Three AI models read the department and rank every brand — who just arrived, who brings the deepest lineup, and the full board.

03

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1▲ 15HostingerHostingerFlagshipHostinger Website Builder· #32ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank across this department, recent weeks Jun 1 · #18 · Jun 8 · #19 · Jun 15 · #12 productsbest #32
#2▲ 6HingeHingeFlagshipHinge Dating App· #1ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#3Best rank across this department, recent weeks Jun 1 · #7 · Jun 8 · #6 · Jun 15 · #33 productsbest #1
#3▲ 3BumbleBumbleClaudeGPTGeminiPerplexity4/4 AIs · all rank it #2Best rank across this department, recent weeks Jun 1 · #5 · Jun 8 · #5 · Jun 15 · #2
#4▼ 3Match GroupFlagshipMatch.com Premium Membership· #87ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank across this department, recent weeks Jun 1 · #3 · Jun 8 · #1 · Jun 15 · #42 productsbest #87
#5▼ 3Coffee Meets BagelCoffee Meets BagelFlagshipCoffee Meets Bagel Dating App· #6ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#17Best rank across this department, recent weeks Jun 1 · #2 · Jun 8 · #3 · Jun 15 · #51 productbest #6
#6▼ 3GoDaddyGoDaddyFlagshipGoDaddy Domain & Security Pro 2026· #81ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#6Best rank across this department, recent weeks Jun 1 · #1 · Jun 8 · #4 · Jun 15 · #61 productbest #81
#7▲ 15OkCupidOkCupidFlagshipOkCupid Dating App· #4ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#7Best rank across this department, recent weeks Jun 1 · #14 · Jun 8 · #11 · Jun 15 · #71 productbest #4
#8▲ 4SquarespaceSquarespaceClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#4Best rank across this department, recent weeks Jun 1 · #16 · Jun 8 · #12 · Jun 15 · #8
#9▼ 5eHarmonyeHarmonyFlagshipeHarmony Dating App· #7ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#4Best rank across this department, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #92 productsbest #7
#10newIONOSIONOSFlagshipIONOS Website Builder· #52ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#11Best rank across this department, recent weeks Jun 1 · #52 · Jun 8 · #67 · Jun 15 · #101 productbest #52
#11▲ 13NamecheapNamecheapFlagshipStellar Plus· #48ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#3Best rank across this department, recent weeks Jun 1 · #11 · Jun 8 · #20 · Jun 15 · #112 productsbest #48
#12▼ 7BluehostBluehostFlagshipChoice Plus· #34ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#11Best rank across this department, recent weeks Jun 1 · #6 · Jun 8 · #7 · Jun 15 · #123 productsbest #34
#13▲ 1McAfeeMcAfeeClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#9Best rank across this department, recent weeks Jun 1 · #9 · Jun 8 · #13 · Jun 15 · #13
#14newBitdefenderBitdefenderFlagshipBitdefender Total Security 27· #72ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank across this department, recent weeks Jun 1 · #25 · Jun 8 · #33 · Jun 15 · #141 productbest #72
#15▲ 15WixWixFlagshipWix Studio· #51ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank across this department, recent weeks Jun 1 · #26 · Jun 8 · #29 · Jun 15 · #152 productsbest #51
#16newPreplyPreplyClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#10Best rank across this department, recent weeks Jun 1 · #78 · Jun 8 · #58 · Jun 15 · #17
#17▲ 9KasperskyKasperskyFlagshipKaspersky Premium 2026· #26ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#4Best rank across this department, recent weeks Jun 1 · #17 · Jun 8 · #24 · Jun 15 · #161 productbest #26
#18newShopifyShopifyClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#3Best rank across this department, recent weeks Jun 1 · #32 · Jun 8 · #52 · Jun 15 · #18
#19▼ 9DreamHostDreamHostFlagshipShared Unlimited· #41ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#8Best rank across this department, recent weeks Jun 1 · #13 · Jun 8 · #10 · Jun 15 · #201 productbest #41
#20newZooskZooskFlagshipZoosk Premium Subscription· #43ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#14Best rank across this department, recent weeks Jun 1 · #24 · Jun 8 · #56 · Jun 15 · #222 productsbest #43
#21newAvastAvastFlagshipAvast One Platinum· #42ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#8Best rank across this department, recent weeks Jun 1 · #31 · Jun 8 · #42 · Jun 15 · #211 productbest #42
#22▼ 15SiteGroundSiteGroundFlagshipGrowBig· #20ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#4Best rank across this department, recent weeks Jun 1 · #15 · Jun 8 · #9 · Jun 15 · #231 productbest #20
#23▼ 8Plenty of FishPlenty of FishFlagshipPOF Dating App· #67ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#22Best rank across this department, recent weeks Jun 1 · #21 · Jun 8 · #14 · Jun 15 · #241 productbest #67
#24newTinderFlagshipTinder Free Tier (2026)· #96ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#3Best rank across this department, recent weeks Jun 1 · #29 · Jun 8 · #64 · Jun 15 · #252 productsbest #96
#25▲ 2SurfsharkSurfsharkFlagshipSurfshark One· #5ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#4Best rank across this department, recent weeks Jun 1 · #40 · Jun 8 · #26 · Jun 15 · #261 productbest #5
#26newItalkiItalkiClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#19Best rank across this department, recent weeks Jun 1 · #43 · Jun 8 · #69 · Jun 15 · #27
#27▼ 7DuolingoDuolingoFlagshipDuolingo language learning app· #76ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank across this department, recent weeks Jun 1 · #33 · Jun 8 · #18 · Jun 15 · #284 productsbest #76
#28newTrend MicroTrend MicroFlagshipTrend Micro Maximum Security 2026· #37ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#7Best rank across this department, recent weeks Jun 1 · #50 · Jun 8 · #76 · Jun 15 · #291 productbest #37
#29newHappnHappnClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#18Best rank across this department, recent weeks Jun 1 · #51 · Jun 8 · #70 · Jun 15 · #30
#30▼ 91Password1PasswordFlagship1Password 9· #14ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank across this department, recent weeks Jun 1 · #38 · Jun 8 · #211 productbest #14
#31newBitwardenBitwardenFlagshipBitwarden Premium 2026· #19ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#23 productsbest #19
#32newCloudflareCloudflareFlagshipCloudflare Registrar· #17ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#32 productsbest #17
#33newKajabiKajabiFlagshipKajabi· #83ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#32 productsbest #83
#34newThinkificThinkificFlagshipThinkific Plus· #22ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#22 productsbest #22
#35▼ 18NortonNortonFlagshipNorton 360 Deluxe· #15ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#181 productbest #15
#36newNord SecurityFlagshipNordVPN Complete· #21ClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#22 productsbest #21
#37▼ 12BabbelBabbelClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#3
#38newVarsity TutorsVarsity TutorsFlagshipAI-Enhanced Tutoring Max 2026· #70ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#41 productbest #70
#39newTeachableTeachableFlagshipTeachable Pro Plan· #93ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#31 productbest #93
#40▼ 12Rosetta StoneRosetta StoneClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5
#41newCheggCheggClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5
#42▼ 13DashlaneDashlaneClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#5
#43newWP EngineWP EngineClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#12
#44newHERHERClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#13
#45newPorkbunPorkbunFlagshipPorkbun Domain Registration· #30ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#61 productbest #30
#46newWebflowWebflowClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#5
#47newPodiaPodiaClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#5
#48newESETESETClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#6
#49newPimsleurPimsleurClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#7
#50newKeeper SecurityKeeper SecurityClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#6
#51newCloudwaysCloudwaysClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#10
#52newWordPress.comWordPress.comClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#9
#53newKhan AcademyKhan AcademyClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#7
#54newThe LeagueThe LeagueFlagshipThe League Dating App· #12ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#171 productbest #12
#55newBusuuBusuuClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#9
#56newKinstaKinstaFlagshipNextGen Business Platinum Hosting· #89ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#151 productbest #89
#57newSilverSinglesSilverSinglesFlagshipSilverSingles Dating App· #8ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#211 productbest #8
#58newDynadotDynadotClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#8
#59newRoboFormRoboFormFlagshipRoboForm Premium· #40ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#81 productbest #40
#60▼ 42A2 HostingA2 HostingClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#8
#61newTutor.comTutor.comFlagshipTutor.com 24/7 Online Tutoring· #27ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#181 productbest #27
#62newFacebookFacebookClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#6
#63newLearnWorldsLearnWorldsClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#15
#64newMighty NetworksMighty NetworksFlagshipMighty Pro· #38ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#91 productbest #38
#65▼ 42ExpressVPNExpressVPNFlagshipExpressVPN· #18ClaudeGPTGeminiPerplexity3/4 AIs · ranks #13 productsbest #18
#66newF-SecureF-SecureFlagshipF-Secure Total 2026· #60ClaudeGPTGeminiPerplexity4/4 AIs · ranks #11–#121 productbest #60
#67newSkooliClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#10
#68newWyzantWyzantFlagshipOn-Demand 1-on-1 Tutoring Platform· #91ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#261 productbest #91
#69newAVGAVGClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#16
#70newAviraAviraFlagshipAvira Prime 2026· #58ClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#211 productbest #58
#71newKartraKartraClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#11
#72▼ 61Bumble IncBumble IncFlagshipBumble Date· #25ClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#232 productsbest #25
#73newMalwarebytesMalwarebytesClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#11
#74newProtonProtonClaudeGPTGeminiPerplexity3/4 AIs · ranks #7
#75newHoverHoverClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#18
#76newMemriseMemriseClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#27
#77newInMotion HostingInMotion HostingFlagshipPower· #45ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#121 productbest #45
#78newEliteSinglesEliteSinglesFlagshipEliteSingles Dating App· #23ClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#102 productsbest #23
#79newDudaDudaFlagshipDuda Website Builder· #55ClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#131 productbest #55
#80newFeeldFeeldClaudeGPTGeminiPerplexity4/4 AIs · ranks #12–#20
#81newGandiGandiClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#15
#82newGrindrClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#13
#83newProton AGClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#6
#84newMondlyClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#18
#85newSophosSophosFlagshipSophos Home Premium· #63ClaudeGPTGeminiPerplexity4/4 AIs · ranks #10–#121 productbest #63
#86newOurTimeOurTimeFlagshipOurTime Dating App· #28ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#221 productbest #28
#87newHelloTalkHelloTalkClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#16
#88newPrivate Internet AccessPrivate Internet AccessClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#7
#89newInner CircleInner CircleClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#17
#90newDropsDropsClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#19
#91newTandemTandemClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#15
#92▼ 83HostGatorHostGatorClaudeGPTGeminiPerplexity4/4 AIs · ranks #10–#28
#93newMicrosoftMicrosoftClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#23
#94newGreenGeeksGreenGeeksClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#15
#95▼ 82Spark NetworksClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#16
#96newJimdoJimdoClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#19
#97newLingQLingQClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#17
#98newLearnDashLearnDashClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#20
#99newIPVanishIPVanishFlagshipIPVanish VPN· #13ClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#101 productbest #13
#100newHilyHilyFlagshipHily Dating App· #44ClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#211 productbest #44

as of June 15 · vs June 16 · 12 intents?

Act three

How the models think.

Where ChatGPT, Claude, Gemini and Perplexity disagree about these brands — the personality spread behind the consensus ranking.

04

AI personality

Three AIs, three taste profiles.

Each panel shows one LLM’s peak pick across this scope.?

ClaudeClaude

Quietly favours

BluehostBluehost.

ranked #1 here, but other AIs put it at #11 / #3 / #7.

Sees differently

  1. Plenty of FishPlenty of Fish#5±17
  2. Coffee Meets BagelCoffee Meets Bagel#6±13
  3. ItalkiItalki#7±13
  4. HappnHappn#7±11
GeminiGemini

Quietly favours

ItalkiItalki.

ranked #6 here, but other AIs put it at #7 / #19 / #10.

Sees differently

  1. Plenty of FishPlenty of Fish#22±17
  2. Coffee Meets BagelCoffee Meets Bagel#7±13
  3. HappnHappn#8±11
  4. BluehostBluehost#11±10
GPTChatGPT

Quietly favours

BluehostBluehost.

ranked #3 here, but other AIs put it at #1 / #11 / #7.

Sees differently

  1. Plenty of FishPlenty of Fish#5±17
  2. Coffee Meets BagelCoffee Meets Bagel#17±13
  3. ItalkiItalki#19±13
  4. HappnHappn#7±11
PerplexityPerplexity

Quietly favours

Coffee Meets BagelCoffee Meets Bagel.

ranked #4 here, but other AIs put it at #6 / #7 / #17.

Sees differently

  1. Plenty of FishPlenty of Fish#8±17
  2. ItalkiItalki#10±13
  3. HappnHappn#18±11
  4. BluehostBluehost#7±10

about software & digital services

What this department covers 4 subcategories

interesting facts from software & digital services

Microsoft builds for the office. Amazon builds for scale. Google builds for search and connection. Salesforce builds for sales. Adobe builds for creators. Each one owns a piece of the work people do every day. They differ in what they touch and who they serve. A startup needs different tools than a bank. A designer needs different tools than an accountant.

The divisions run deep. Salesforce grew up selling to sales teams and never stopped. Microsoft and Google came from different worlds and now collide everywhere. A buyer knows what matters: speed, cost, whether the software fits the job or forces the job to fit the software. Some brands move fast. Some move careful.

That’s the brand rail for this department. For the individual products, switch to the product view.