Brand profileBeauty & Personal Care
American Crew
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#20 best · 6 of 6 agree“Claude ranks American Crew highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#18.8).”
synthesised · the AI panel
What the press says
Positive · 3 stories · 30d to Sep 2“American Crew's recent coverage centers on its new "Fly Under the Graydar" hair color campaign, with positive brand visibility through salon partnerships and marketing initiatives.”
synthesised · 3 articles via Google News · Salon Today, MediaPost +1
Act one
What the machines think.
Several AI models read the whole category and rank American Crew's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks American Crew highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#18.8).
Claude
#3.0
avg over 1 mention · best #3
AI Mode
#4.0
avg over 1 mention · best #4
Perplexity
#10.5
avg over 2 mentions · best #4
Grok
#15.5
avg over 2 mentions · best #5
ChatGPT
#17.5
avg over 2 mentions · best #9
Gemini
#18.8
avg over 5 mentions · best #2
The words the panel uses
AI most often praises American Crew for being "classic" (3 mentions) and "dandruff" (2).
- classic3
- dandruff2
- everyday use2
- beard mapping1
- conditioning1
- daily-use1
- cleanse1
- everyday1
- barbershop1
- flake control1
- foam1
- balancing1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 2 lag spots where American Crew finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 1 intent steady, 1 climbed, 4 slipped. Biggest move: slipped 12 ranks in Best men's face moisturiser (now #25).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
Is American Crew Any Good? | Budget Breakdown | Men's Hair Products | BluMaan 2018
BluMaan
AMERICAN CREW | WHICH ONE SHOULD YOU BUY?
Well Dressed with Carlos Roberto
By Vilain Fiber Paste vs. American Crew Fiber | Brand Battle
Robin James
American Crew Pomade | Product Comparison Week
Sam Klick
Is American Crew Fiber Still worth it?
Amar- H
In the press?
What the world is saying.
What’s being written about American Crew lately — and the mood of it. 3 pieces in the 30 days to September 2, coverage skews positive.
Salon Today·Positive
American Crew Supports Elvis Presley Tribute Week (opens in a new tab)
MMediaPost
PPR Newswireas of September 2 · 3 stories?
Act three
The lineup, ranked.
Every American Crew product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Daily Cleansing Shampoo is American Crew's most-recommended product, ranking across 2 buyer questions, with Daily Shampoo close behind.
Frequently asked
What buyers want to know.
What is American Crew best known for?
American Crew ranks highest for men's shampoo, landing at #2 in that category. The brand is most recognized for everyday cleansing and conditioning products, with its Daily Cleansing Shampoo and Daily Shampoo among its top picks. It also makes anti-dandruff and beard care products, though those rank lower across buyer…
Do American Crew's marketing claims actually hold up?
A claim check of two products found that none of the five claims tested held up completely—two were mixed and three were overstated. The brand's marketing promises don't consistently match independent testing.
Who should buy American Crew products?
The brand is built for everyday use and works as a daily-use cleanse line. It's strongest for people looking for a classic, standard shampoo rather than a specialized solution. Buyers focused on beard care or dandruff relief should know the brand ranks lower in those categories.
Which American Crew products get recommended most?
The Daily Cleansing Shampoo and Daily Shampoo lead the pack, followed by the Anti-Dandruff + Sebum Control Shampoo and Daily Deep Moisturizing Shampoo. The Beard Serum and Anti-Dandruff + Dry Scalp Shampoo also appear among top recommendations, though less frequently.
How do I choose between American Crew's shampoos?
The brand's products split into two types: daily-use conditioning lines and targeted formulas for dandruff or dry scalp. If you have a specific scalp issue, the anti-dandruff options exist but don't rank as high as the everyday shampoos. For basic daily cleansing, the Daily Cleansing or Daily Shampoo are the primary c…
Rivals?
Who it competes against.
American Crew and Neutrogena are neck and neck — 1–2 across 3 shared questions.
- NeutrogenaBeauty & Personal CareNeutrogena leads 2–1 · 3 shared · 2 categoriesCompare
- BulldogBeauty & Personal CareBulldog leads 2–1 · 3 shared · 2 categoriesCompare
- Kiehl'sBeauty & Personal CareKiehl's leads 2–1 · 3 shared · 2 categoriesCompare
- SheaMoistureBeauty & Personal CareSheaMoisture leads 2–1 · 3 shared · 2 categoriesCompare
- CremoBeauty & Personal CareCremo leads 2–1 · 3 shared · 2 categoriesCompare
- VanicreamBeauty & Personal CareVanicream leads 2–1 · 3 shared · 2 categoriesCompare
- Every Man JackBeauty & Personal CareEvery Man Jack leads 2–1 · 3 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 4 buying intents.
- AI verdictClaude ranks American Crew highest (avg #3.0); Gemini most sceptical (#18.8).
- TraitsMost often associated with “classic” (3 mentions) and “dandruff” (2).
- Top productDaily Cleansing Shampoo is the most-mentioned American Crew product this snapshot.
- Closest rivalNeutrogena (1–2 across 3 shared intents).
browse American Crew in these categories