Brand profileBeauty & Personal Care
Anastasia Beverly Hills
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#33 best · 4 of 6 agree“Gemini ranks Anastasia Beverly Hills highest (avg #13.3 over 4 mentions); Perplexity is the most sceptical (#25.0).”
synthesised · the AI panel
What the press says
Positive · 6 stories · 30d“Anastasia Beverly Hills receives consistently positive coverage for its eyebrow and eyeshadow products, with editors and reviewers praising their performance and effectiveness, while the brand…”
synthesised · 6 articles via Google News · essence.com, NewBeauty +4
The brief
The brand in a paragraph.
Anastasia Beverly Hills commands strong AI-panel standing in lip care and cosmetics, buoyed by consistent positive press for its eyebrow and eyeshadow formulations, which reviewers credit with genuine performance and effectiveness. The brand's core strength lies in targeted eye products, though coverage has not extended materially to other categories.
Act one
What the machines think.
Several AI models read the whole category and rank Anastasia Beverly Hills's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Anastasia Beverly Hills highest (avg #13.3 over 4 mentions); Perplexity is the most sceptical (#25.0).
Gemini
#13.3
avg over 4 mentions · best #8
ChatGPT
#21.7
avg over 3 mentions · best #21
Claude
#24.7
avg over 3 mentions · best #20
Perplexity
#25.0
avg over 3 mentions · best #16
The words the panel uses
AI most often praises Anastasia Beverly Hills for being "pigmented" (6 mentions) and "matte" (3).
- pigmented6
- matte3
- longwear2
- smooth2
- weightless2
- versatile2
- buildable2
- smoothing2
- long-wear2
- glass-shine1
- luxe1
- full-coverage1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where Anastasia Beverly Hills finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 2 intents steady, 1 climbed, 3 slipped. Biggest move: slipped 5 ranks in Best Lip Glosses (now #10).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Anastasia Beverly Hills lately — and the mood of it. 6 pieces in the last 30 days, coverage skews positive.
Eessence.com
NNewBeautyNewBeauty·Positive
Anastasia Beverly Hills Debuts Its Thinnest Brow Pencil Yet
GGrazia Daily UKGrazia Daily UK·Positive
I’ve Tried Every Brow Product... This One’s My MVP.jpg)
AAllure
PPR Newswire:max_bytes(150000):strip_icc()/Byr_LeadRecirc-e06055343355414bad1fbddfc43ebe09.png)
BByrdieas of June 30 · 6 stories?
Act three
The lineup, ranked.
Every Anastasia Beverly Hills product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Lip Gloss is Anastasia Beverly Hills's most-recommended product, ranking across 4 buyer questions, with Liquid Lipstick close behind.
Rivals?
Who it competes against.
Anastasia Beverly Hills's closest rival is Bobbi Brown — and Anastasia Beverly Hills comes out ahead in 3 of 4 of the questions they both answer (75%).
- Bobbi BrownBeauty & Personal CareAnastasia Beverly Hills leads 3–1 · 4 shared · 1 categoryCompare
- CliniqueBeauty & Personal CareAnastasia Beverly Hills leads 3–1 · 4 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareAnastasia Beverly Hills leads 3–1 · 4 shared · 1 categoryCompare
- LancômeBeauty & Personal CareAnastasia Beverly Hills leads 3–1 · 4 shared · 1 categoryCompare
- SaieBeauty & Personal CareAnastasia Beverly Hills leads 3–1 · 4 shared · 1 categoryCompare
- TarteBeauty & Personal CareEven 2–2 · 4 shared · 1 categoryCompare
- E.L.F. CosmeticsBeauty & Personal CareEven 2–2 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #8), across 4 buying intents.
- AI verdictGemini ranks Anastasia Beverly Hills highest (avg #13.3); Perplexity most sceptical (#25.0).
- TraitsMost often associated with “pigmented” (6 mentions) and “matte” (3).
- Top productLip Gloss is the most-mentioned Anastasia Beverly Hills product this snapshot.
- Closest rivalBobbi Brown (3–1 across 4 shared intents).
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