Brand profileSupplements & Nutrition
Transparent Labs
Brand in Supplements & Nutrition
More about them ↓8-week climb
best rank · any category
Supplements & Nutrition
its home category
What the AIs say
#31 best · 6 of 6 agree“AI Mode ranks Transparent Labs highest (avg #1.5 over 2 mentions); ChatGPT is the most sceptical (#11.3).”
synthesised · the AI panel
What reviewers say
3.9 / 5 ★ · 4 reviewed“Buyers who want transparent, third-party-tested supplements with clean ingredient lists, including drug-tested athletes and those with lactose sensitivity.”
4 of 12 products reviewed
What the press says
Positive · 4 stories · 30d to Jul 26“Transparent Labs received mostly positive coverage with product reviews and recognition as a "clean" protein leader, though one critical report flagged lead contamination concerns in protein powders.”
synthesised · 4 articles via Google News · Forbes, Fortune +2
About
Who they are.
Transparent Labs operates in the sports nutrition, daily wellness, and sleep-and-recovery segments of the supplements category, offering products such as Prebiotic Greens, Electrolyte Formula, and BCAA Glutamine. Its identity centers on label transparency, presenting ingredient dosages and sourcing openly rather than relying on proprietary blends, and on formulating for people who need verifiable, clean-label products, including drug-tested athletes and those managing dietary sensitivities.
The company's approach emphasizes third-party verification and straightforward ingredient disclosure across its formulas, positioning clean formulation and recovery support as central to its product design rather than treating them as secondary claims.
The verdict
Transparent Labs builds trust through short, clean ingredient lists and rigorous third-party testing that appeals to competitive athletes, though premium pricing and a chalky texture divide users on whether proprietary additions justify the cost over simpler alternatives. Recent press coverage of lead contamination in protein powders has clouded an otherwise favorable expert consensus on its formulation standards.
Why premium · Supplements & Nutrition?
How Transparent Labs earns the label.
3 of Transparent Labs's ranked products in Supplements & Nutrition carry street prices, and 2 of the 3 land in the premium third of their fields — the BULK Black and the Transparent Labs Organic Vegan Protein; the rest sit 1 in the middle third.
Transparent Labs's median street price here is $50 — 52% above the $33 median across every priced product ranked in Supplements & Nutrition. The label describes where the prices sit, not how good the products are.
Price neighbors — Supplements & Nutrition
as of September 15 · 10 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Transparent Labs's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Transparent Labs highest (avg #1.5 over 2 mentions); ChatGPT is the most sceptical (#11.3).
AI Mode
#1.5
avg over 2 mentions · best #1
Gemini
#3.5
avg over 8 mentions · best #1
Claude
#4.2
avg over 6 mentions · best #2
Perplexity
#7.3
avg over 15 mentions · best #1
Grok
#7.4
avg over 5 mentions · best #5
ChatGPT
#11.3
avg over 11 mentions · best #1
The words the panel uses
AI most often praises Transparent Labs for being "clean formula" (9 mentions) and "clean label" (9).
- clean formula9
- clean label9
- recovery8
- clean ingredients5
- no artificial sweeteners5
- third-party tested5
- transparency4
- high protein3
- strength3
- focus3
- pumps3
- hmb2
Wins & misses?
Where it leads, where it lags.
Transparent Labs lands 10 top-10 placements (including 6 #1s) with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Transparent Labs is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 16 weeks of tracking: 0 intents steady, 5 climbed, 1 slipped. Biggest move: climbed 3 ranks in Best Mass Gainers (now #2).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 3 reviews · as of Jul 2026
Reviewers see Transparent Labs as a clean-label, third-party-tested supplement brand whose short ingredient lists and high protein-per-serving ratios stand out, though its cost draws consistent scrutiny.
What they praise
- Short, simple ingredient lists with few or no additives beyond flavoring agents
- High protein-to-calorie ratio compared with many competitors
- Third-party testing and drug-safe certifications, with public lot-level results
- Wide range of flavor options and generally good taste and mixability
- No artificial dyes, fillers, or artificial sweeteners across the lineup
What they knock
- Consistently priced higher than typical protein and creatine products
- Some added ingredients, like vitamin D in the creatine formula, are seen as unnecessary filler
- Newer or less-established ingredients (like creatine HMB) lack the depth of research behind older staples
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: FeastGood · Garage Gym Reviews Everything · LiftBigEatBigVideo
Transparent Labs vs Naked Whey: Which Protein Is Cleaner?
FeastGood
Transparent Labs Creatine HMB Review: Great Quality, but at too High of a Cost?
Garage Gym Reviews Everything
Why I LOVE Transparent Labs 100% Grass Fed Whey Protein (Full Review)
LiftBigEatBigVideo
In the press?
What the world is saying.
What’s being written about Transparent Labs lately — and the mood of it. 4 pieces in the 30 days to July 26, coverage skews positive.
FForbesForbes·Positive
Transparent Labs Protein 2026 (opens in a new tab)
FFortune
PPR Newswire
CConsumer ReportsConsumer Reports·Critical
Protein Powders and Shakes Contain High Levels of Lead (opens in a new tab)as of July 26 · 4 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Creatine HMB is Transparent Labs's most-recommended product, ranking across 4 buyer questions, with Mass Gainer close behind.
Grass-fed whey protein isolate powder
Grass-fed collagen hydrolysate powder
The reconciliation?
AI vs the room.
Read it as a tug-of-war around the centre line. Most of the lineup sits in step — AIs and buyers broadly agree.
The bottom line
So which one do you buy?
Best overall
Tops both judges — the AIs’ #1 pick, with a reviewer score to match.
Best for sports nutrition
Reviewers back it, and it’s the AIs’ #1 for sports nutrition.
Best for sports nutrition
Reviewers back it, and it’s the AIs’ #2 for sports nutrition.
Best for daily wellness
Reviewers back it, and it’s the AIs’ #4 for daily wellness.
Frequently asked
What buyers want to know.
Is Transparent Labs worth the money?
Reviewers consistently note the brand costs more than typical protein and creatine products. Whether that premium is justified depends on what matters to you—reviewers disagree on whether the ingredient purity and third-party testing justify the higher price, and some buyers prioritize cost per serving over formulatio…
Are Transparent Labs products safe?
All Transparent Labs formulas carry third-party testing and drug-safe certifications, with public lot-level results available. Reviewers highlight the absence of artificial dyes, fillers, and artificial sweeteners across the lineup. Recent press coverage flagged lead contamination concerns common to protein powders br…
What makes Transparent Labs different from other supplement brands?
The brand centers on label transparency—it discloses ingredient dosages and sourcing openly instead of using proprietary blends. Reviewers point to short, simple ingredient lists with few additives and a high protein-to-calorie ratio compared with many competitors. This approach appeals especially to drug-tested athle…
Who should buy Transparent Labs supplements?
Reviewers say the brand is best for buyers who want transparent, third-party-tested supplements with clean ingredient lists—including competitive athletes and those with lactose sensitivity. It is not designed for budget-focused buyers who prioritize low cost per serving over ingredient purity or certification.
What products does Transparent Labs make?
The brand operates across sports nutrition, daily wellness, and sleep-and-recovery segments. Its most-recommended products include protein powders, pre-workout supplements, mass gainers, BCAAs, electrolyte formulas, and creatine. Most products emphasize recovery support and clean formulation as core design features ra…
What do reviewers say about the taste and mixability?
Reviewers report generally good taste and mixability across a wide range of flavor options. One reviewer noted the creatine's smell was off-putting at first, though the taste improved once mixed into a drink. No widespread complaints about texture or flavor emerge across the product line.
Rivals?
Who it competes against.
Transparent Labs's closest rival is Nutricost — and Transparent Labs comes out ahead in 9 of 9 of the questions they both answer (100%).
- NutricostSupplements & NutritionTransparent Labs leads 9–0 · 10 shared · 3 categoriesCompare
- Garden of LifeSupplements & NutritionTransparent Labs leads 6–3 · 10 shared · 3 categoriesCompare
- ThorneSupplements & NutritionEven 5–5 · 10 shared · 3 categoriesCompare
- Vital ProteinsSupplements & NutritionTransparent Labs leads 7–2 · 9 shared · 3 categoriesCompare
- KagedSupplements & NutritionTransparent Labs leads 8–0 · 8 shared · 3 categoriesCompare
- Naked NutritionSupplements & NutritionTransparent Labs leads 7–0 · 8 shared · 3 categoriesCompare
- MomentousSupplements & NutritionTransparent Labs leads 4–2 · 8 shared · 3 categoriesCompare
The recap
Where it stands today.
- Reviewer verdict★Aligned — avg 3.9 / 5 across 4 reviewed products. Buyers broadly back the AI placement.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #1), across 12 buying intents.
- AI verdictAI Mode ranks Transparent Labs highest (avg #1.5); ChatGPT most sceptical (#11.3).
- TraitsMost often associated with “clean formula” (9 mentions) and “clean label” (9).
- Top productCreatine HMB is the most-mentioned Transparent Labs product this snapshot.
- Closest rivalNutricost (9–0 across 10 shared intents).
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