Best rank
#1 in Beauty & Personal Care — its strongest category.
What the AIs say
#1 best · 4 of 4 agree“Gemini ranks EltaMD highest (avg #4.8 over 6 mentions); perplexity is the most sceptical (#9.2).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“EltaMD receives predominantly favorable coverage centered on innovative acne-safe sunscreen launches, with product announcements and retail promotions dominating the narrative.”
synthesised · 8 articles via Google News · NewBeauty, WWD +6
The brief
The brand in a paragraph.
EltaMD was founded in 1994 in the United States. They make dermatological sunscreens and skincare. They are best known for mineral UV protection formulas. The brand appears across 6649 tracked brands. It ranks first in Beauty & Personal Care. Dermatologists recommend their products to patients regularly. Their sunscreens protect skin without harsh chemicals. EltaMD builds trust through clinical research and results.
Act one
What the machines think.
Three AI models read the whole category and rank EltaMD's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks EltaMD highest (avg #4.8 over 6 mentions); perplexity is the most sceptical (#9.2).
Gemini
#4.8
avg over 6 mentions · best #1
Claude
#5.3
avg over 8 mentions · best #1
ChatGPT
#7.3
avg over 7 mentions · best #2
perplexity
#9.2
avg over 10 mentions · best #1
Wins & misses?
Where it leads, where it lags.
7 top-10 wins (5 #1s) versus 2 lag spots where EltaMD finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 0 intents steady, 6 climbed, 0 slipped. Biggest move: climbed 17 ranks in Best Cleansers for Sensitive Skin (now #9).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
Video reviews?
What reviewers say about the brand.
Which EltaMD Sunscreen Should You Buy? | My Review + 20% OFF Sale
The Budget Dermatologist
EltaMD UV AOX Elements Tinted Sunscreen Review: Is It Worth the Hype for Sensitive Skin?
Beautyistic
Is EltaMD UV Daily Review Worth It or Overpriced?
Luna Glow
In the press?
What the world is saying.
What’s being written about EltaMD lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
NNewBeautyNewBeauty·Positive
EltaMD Gives Its Cult-Favorite Sunscreen a Purpose-Driven Makeover
WWWD
BBeauty PackagingBeauty Packaging·Neutral
EltaMD Launches Limited-Edition Packaging of Its SPF 40
PPR Newswire
DDermatology Times
NNJ.comNJ.com·Neutral
The best face sunscreens, according to reviews
NNew York MagazineNew York Magazine·Neutral
It’s the Last Day to Get On-Sale Elta MD Sunscreen at Dermstore
TThe Dermatology DigestThe Dermatology Digest·Neutral
New Drop From EltaMD: UV Daily Hydration+as of June 4 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
UV Clear Broad-Spectrum SPF 46 is EltaMD's most-recommended product, ranking across 9 buyer questions, with UV Elements Tinted Broad-Spectrum SPF 44 close behind.
The bottom line
So which one do you buy?
Best overall
UV Clear Broad-Spectrum SPF 46
Tops both judges — the AIs’ #1 pick, with a reviewer score to match.
Traits?
The words the panel uses.
AI most often praises EltaMD for being "niacinamide" (15 mentions) and "lightweight" (11).
- niacinamide15
- lightweight11
- acne-prone7
- sensitive skin7
- dermatologist-recommended5
- mineral4
- sensitive4
- non-comedogenic3
- everyday wear2
- acne-safe2
- fragrance-free2
- acne-friendly2
Rivals?
Who it competes against.
EltaMD's closest rival is Kiehl's — and EltaMD comes out ahead in 7 of 9 of the questions they both answer (78%).
- Kiehl's
Beauty & Personal Care
EltaMD leads 7–2
Across 9 shared questions
- Neutrogena
Beauty & Personal Care
EltaMD leads 6–3
Across 9 shared questions
- CeraVe
Beauty & Personal Care
EltaMD leads 6–3
Across 9 shared questions
- Paula's Choice
Beauty & Personal Care
EltaMD leads 6–3
Across 9 shared questions
- La Roche-Posay
Beauty & Personal Care
La Roche-Posay leads 3–0
Across 9 shared questions · 6 tied
- Murad
Beauty & Personal Care
EltaMD leads 6–2
Across 8 shared questions
- Drunk Elephant
Beauty & Personal Care
EltaMD leads 6–2
Across 8 shared questions
The recap
Where it stands today.
- Reviewer verdict★Aligned — avg 3.4 / 5 across 1 reviewed product. Buyers broadly back the AI placement.
- FootprintStrongest in Beauty & Personal Care (best #1), across 9 buying intents.
- AI verdictGemini ranks EltaMD highest (avg #4.8); perplexity most sceptical (#9.2).
- TraitsMost often associated with “niacinamide” (15 mentions) and “lightweight” (11).
- Top productUV Clear Broad-Spectrum SPF 46 is the most-mentioned EltaMD product this snapshot.
- Closest rivalKiehl's (7–2 across 9 shared intents).
browse EltaMD in these categories