Best rank
#1 in Beauty & Personal Care — its strongest category.
What the AIs say
#1 best · 4 of 4 agree“perplexity ranks Supergoop! highest (avg #7.0 over 5 mentions); Gemini is the most sceptical (#10.6).”
synthesised · the AI panel
What reviewers say
3.4 / 5 ★ · 1 reviewed“Supergoop earns praise for elegant chemical-filter formulations that disappear on skin, though reviewers consistently note that mineral alternatives outperform for serious pigmentation concerns and the line divides between cosmetic elegance and protection needs.”
1 of 12 products reviewed
What the press says
Positive · 8 stories · 30d“Supergoop! receives predominantly positive coverage focused on product recommendations and sales, with founder Holly Thaggard's new ventures noted separately.”
synthesised · 8 articles via Google News · inc.com, Yahoo +6
The brief
The brand in a paragraph.
Supergoop! was founded in 2007 in the United States. They make sunscreen and sun protection products. The brand is best known for accessible, effective daily sunscreens. It appears across 6649 tracked brands and ranks second in Beauty & Personal Care.
Act one
What the machines think.
Three AI models read the whole category and rank Supergoop!'s products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Supergoop! highest (avg #7.0 over 5 mentions); Gemini is the most sceptical (#10.6).
perplexity
#7.0
avg over 5 mentions · best #1
Claude
#7.8
avg over 6 mentions · best #2
ChatGPT
#9.6
avg over 5 mentions · best #5
Gemini
#10.6
avg over 10 mentions · best #2
Wins & misses?
Where it leads, where it lags.
6 top-10 wins (1 #1) versus 1 lag spot where Supergoop! finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 0 intents steady, 4 climbed, 2 slipped. Biggest move: climbed 11 ranks in Best Mineral Sunscreens (now #2).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 5 reviews · as of May 2026
Supergoop earns praise for elegant chemical-filter formulations that disappear on skin, though reviewers consistently note that mineral alternatives outperform for serious pigmentation concerns and the line divides between cosmetic elegance and protection needs.
Where reviewers disagree: Dermatologist reviewers split on whether chemical or mineral sunscreen offers superior protection, with some prioritizing elegance and others prioritizing pigment prevention; The Glowscreen divides users—some love the luminous tint and find it wearable, while others find the shine excessive and unflattering on already oily skin; Opinions differ on whether the matte formulas truly mattify or simply start less shiny before breaking down to an oily finish through the day
What they praise
- Chemical sunscreens blend invisibly without white cast across skin tones, with formulations that feel silky and primer-like rather than heavy or greasy
- The Unseen formula sets the category standard for transparent texture and mattifying finish, functioning as both sun protection and makeup base
- Blue light protection appears in select products with added ingredients like iron oxide and cocoa peptides, addressing indoor screen exposure
- Water resistance ratings and broad-spectrum coverage meet clinical standards, with multiple SPF options across the line
What they knock
- Mineral sunscreen advocates argue chemical filters cannot provide the physical barrier needed for melasma and hormonal darkening, regardless of formulation elegance
- Some formulations pill when layered over other products or reapplied, creating visible clumping that ruins the invisible benefit
- Glow and shimmer products skew heavily dewy, which overwhelms oily skin types despite mattifying claims on other products in the line
- The brand relies on older American-approved chemical filters rather than newer technologies available in Asian and European markets
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: Doctorly · Dr. Daniel Sugai · Kackie Reviews Beauty · Scherezade Shroff · Carey J. Blige
ULTIMATE SUNSCREEN WAR: Supergoop! Unseen Sunscreen vs. Trader Joe's Sunscreen
Doctorly
Dermatologist Compares: Supergoop! Unseen vs Supergoop! Glowscreen
Dr. Daniel Sugai
SUPERGOOP! What's Worth it + What's NOT! | Full Brand Review
Kackie Reviews Beauty
Is It Worth The Hype? 🤔 LANEIGE Glaze Craze Tinted Lip Serum + Supergoop Sunscreens!
Scherezade Shroff
BATTLE OF THE SUNSCREENS: Black Girl Make It Matte vs. Supergoop Unseen | My Experience
Carey J. Blige
In the press?
What the world is saying.
What’s being written about Supergoop! lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
Iinc.comYahoo·Positive
It’s a Good Time to Stock Up on Supergoop!:max_bytes(150000):strip_icc()/052226-supergoop-lead-69e5bc03eec5448d86d5adac3087c82c.jpg)
Iinstyle.com
PPR Newswire
IInsideHookInsideHook·Positive
Stock Up On Sun Protection During Supergoop's Sitewide Sale
NNew York MagazineNew York Magazine·Positive
It’s a Good Time to Stock Up on Supergoop!
TtheSkimm
NNutraceutical Business ReviewNutraceutical Business Review·Neutral
Supergoop! founder launches WaterOuai! hydration brand with aluminium “SUPERCAN” packagingas of June 4 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Unseen Sunscreen SPF 40 is Supergoop!'s most-recommended product, ranking across 8 buyer questions, with Mineral Sheerscreen SPF 30 close behind.
The bottom line
So which one do you buy?
Best overall
Unseen Sunscreen SPF 40
Tops both judges — the AIs’ #2 pick, with a reviewer score to match.
Traits?
The words the panel uses.
AI most often praises Supergoop! for being "weightless" (6 mentions) and "primer-like" (5).
- weightless6
- primer-like5
- invisible4
- invisible finish4
- broad-spectrum3
- mineral3
- makeup-friendly3
- broad spectrum2
- matte2
- lightweight2
- face2
- blue light2
Frequently asked
What buyers want to know.
What makes Supergoop sunscreens different from other brands?
Supergoop uses chemical filters that blend invisibly into skin without leaving white cast, with formulations that feel silky and work like a primer. Reviewers praise the elegance of the texture, especially The Unseen formula, which sets a standard for transparent wear and mattifying finish.
Will Supergoop help with melasma or dark spots from hormones?
Supergoop is not the right choice for serious pigmentation concerns. Reviewers note that mineral sunscreen advocates argue chemical filters cannot provide the physical barrier needed for melasma and hormonal darkening, regardless of how elegant the formulation is.
Is Supergoop good for oily skin?
Supergoop is mixed for oily skin. Some formulas in the line claim mattifying finishes, but reviewers note the glow and shimmer products skew heavily dewy and can overwhelm oily skin types. Some users also report that matte formulas start less shiny but break down to an oily finish through the day.
Do Supergoop sunscreens pill or clump when layered with other products?
Pilling is a real issue with some Supergoop formulations. Reviewers report that certain products pill when layered over other skincare or reapplied, creating visible clumping that defeats the invisible benefit the brand is known for.
Who is Supergoop best for?
Supergoop fits people who prioritize cosmetic elegance and invisible wear, especially those with normal-to-dry skin seeking sunscreen that doubles as a primer. Skip Supergoop if you have very oily skin, battle melasma, or need a physical mineral barrier.
Do Supergoop sunscreens offer broad-spectrum and water-resistant protection?
Yes. Reviewers confirm that water resistance ratings and broad-spectrum coverage meet clinical standards, with multiple SPF options available across the line. Some products also include blue light protection with added ingredients like iron oxide and cocoa peptides.
Rivals?
Who it competes against.
Supergoop!'s closest rival is Neutrogena — and Supergoop! comes out ahead in 6 of 7 of the questions they both answer (86%).
- Neutrogena
Beauty & Personal Care
Supergoop! leads 6–1
Across 7 shared questions
- Coola
Beauty & Personal Care
Supergoop! leads 6–1
Across 7 shared questions
- Sun Bum
Beauty & Personal Care
Supergoop! leads 6–1
Across 7 shared questions
- Paula's Choice
Beauty & Personal Care
Supergoop! leads 4–3
Across 7 shared questions
- Tower 28
Beauty & Personal Care
Supergoop! leads 6–0
Across 6 shared questions
- Australian Gold
Beauty & Personal Care
Supergoop! leads 5–1
Across 6 shared questions
- Drunk Elephant
Beauty & Personal Care
Supergoop! leads 5–1
Across 6 shared questions
The recap
Where it stands today.
- Reviewer verdict★Aligned — avg 3.4 / 5 across 1 reviewed product. Buyers broadly back the AI placement.
- FootprintStrongest in Beauty & Personal Care (best #1), across 7 buying intents.
- AI verdictperplexity ranks Supergoop! highest (avg #7.0); Gemini most sceptical (#10.6).
- TraitsMost often associated with “weightless” (6 mentions) and “primer-like” (5).
- Top productUnseen Sunscreen SPF 40 is the most-mentioned Supergoop! product this snapshot.
- Closest rivalNeutrogena (6–1 across 7 shared intents).
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