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Ghost
Running shoes with cushioned midsole
Mid-range · middle third of running shoes
Should you buy it??
Trust it
based on 3 of 6 signals
Quick take
In short: what each side says
AI panel · Buyers — each opened up in full further down ↓
perplexity ranks this product at #20.2 on average
Owners love the Ghost's balanced cushioning, stability, and lightweight feel for daily training and long runs, though fit consistency and color options occasionally divide them.
Every side lands high — Trust it.
Main competitors
Top rivals in Water & Energy Drinks.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks this product at #20.2 on average Averaging across the AI panel, Ghost sits around #16.7 this snapshot.
Gemini
—
Didn’t rank Ghost this snapshot.
GPT
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Didn’t rank Ghost this snapshot.
Perplexity
#20.2
6 appearances · best #4
AI Mode
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Didn’t rank Ghost this snapshot.
Claude
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Didn’t rank Ghost this snapshot.
Footprint?
Every intent it shows up in.
sorted by current rank · weakest: Best Running Shoes for Beginners (#23 of 30)
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 2,863 buyer ratings of the Ghost from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
2,863 ratings · 7 written
across 3 retailers
What owners single out
In their words
“The Brooks Ghost 16 is an outstanding all-round running shoe that delivers exceptional comfort, reliability, and performance from the very first wear. The cushioning feels perfectly balanced—soft enough to absorb impact yet responsive enough for smooth, energetic runs—making it ideal for everything from daily training to long distances. The updated upper fits snugly without feeling restrictive, pr”
GeorgieVee · verified purchase · brooksrunning.com.au
“I'm F / 55-60kg / 172 tall. I struggled with finding the right running shoes, would jump from brand to brand. I went from wearing Nikes to Adidas to Nikes and NBs and now at Brooks, I think I have found the right type. Lightweight, not too max cushy (wore NB 1080s for about 2-3yrs prior, couldnt run confidently in them as sat too high and unstable overall. Then went back to Nike air structure for ”
rrrrr · verified purchase · brooksrunning.co.nz
as of July 8 · 2863 buyer ratings?
Frequent rivals?
What it competes against.
- Torin 8AltraEven 1–1 · 2 sharedRead
- Cloudmonster 2OnEven 1–1 · 2 sharedRead
- Triumph 22SauconySaucony leads 2–0 · 2 sharedRead
- InfinityRN 4NikeNike leads 2–0 · 2 sharedRead
- Fresh Foam X More v6New BalanceNew Balance leads 2–0 · 2 sharedRead
- Pegasus 41NikeNike leads 2–0 · 2 sharedRead
- Clifton 10HokaHoka leads 2–0 · 2 sharedRead
Alternatives by price · Same field?
Same money, different answer.
The recap
Where it stands today.
- PositionBest rank #4 across 3 intents tracked (climbed 17 this week).
- FootprintStrongest in Best Energy Drinks (#4). Weakest in Best Running Shoes for Beginners (#23).
- TraitsMost often described as “athlete”.
- Closest rivalTorin 8 (1–1 across 2 shared intents).
- MakerBy Brooks — see how it ranks across other intents on its brand profile.
browse Ghost in these categories