Brand profileBeauty & Personal Care
By Kilian
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#53 best · 2 of 6 agree“ChatGPT ranks By Kilian highest (avg #8.0 over 1 mention); Perplexity is the most sceptical (#9.5).”
synthesised · the AI panel
What the press says
Positive · 3 stories · 30d to Jul 26“By Kilian receives positive coverage highlighting its cult-favorite fragrance status and new collaborative product lines, with strong consumer enthusiasm for the brand's perfume offerings.”
synthesised · 3 articles via Google News · Boutique Hotelier USA, Who What Wear +1
The brief
The brand in a paragraph.
By Kilian holds strong appeal in fragrance, with recent press highlighting cult-favorite status and collaborative product lines that drive consumer interest. The brand's core strength lies in its perfume offerings, though coverage remains concentrated in lifestyle and beauty outlets without broader critical depth.
Act one
What the machines think.
Several AI models read the whole category and rank By Kilian's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks By Kilian highest (avg #8.0 over 1 mention); Perplexity is the most sceptical (#9.5).
ChatGPT
#8.0
avg over 1 mention · best #8
Perplexity
#9.5
avg over 2 mentions · best #9
The words the panel uses
AI most often praises By Kilian for being "marshmallow" (2 mentions) and "cinnamon" (1).
- marshmallow2
- cinnamon1
- cognac1
- neroli1
- orange blossom1
- plush1
- praline1
- romantic1
- boozy1
- sweet1
Wins & misses?
Where it leads, where it lags.
By Kilian lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — By Kilian is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 0 climbed, 2 slipped. Biggest move: slipped 17 ranks in Best niche fragrances (now #27).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about By Kilian lately — and the mood of it. 3 pieces in the 30 days to July 26, coverage skews positive.
BBoutique Hotelier USABoutique Hotelier USA·Positive
KILIAN PARIS partners with La Bottega Collective on new line (opens in a new tab)
WWho What Wear
CCosmopolitanas of July 26 · 3 stories?
Act three
The lineup, ranked.
Every By Kilian product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Love, Don't Be Shy Eau de Parfum is By Kilian's most-recommended product, ranking across 2 buyer questions, with Angels' Share Eau de Parfum close behind.
Rivals?
Who it competes against.
By Kilian's closest rival is Hermès — and By Kilian comes out ahead in 1 of 1 of the questions they both answer (100%).
- HermèsBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- Carolina HerreraBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- Elizabeth ArdenBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- ZaraBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- NestBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- Sol de JaneiroBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
- Acqua di ParmaBeauty & Personal CareBy Kilian leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #8), across 1 buying intent.
- AI verdictChatGPT ranks By Kilian highest (avg #8.0); Perplexity most sceptical (#9.5).
- TraitsMost often associated with “marshmallow” (2 mentions) and “cinnamon” (1).
- Top productLove, Don't Be Shy Eau de Parfum is the most-mentioned By Kilian product this snapshot.
- Closest rivalHermès (1–0 across 1 shared intent).
browse By Kilian in these categories