Brand profileBeauty & Personal Care
By / Rosie Jane
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#25 best · 3 of 6 agree“Gemini ranks By / Rosie Jane highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#18.0).”
synthesised · the AI panel
The brief
The brand in a paragraph.
By / Rosie Jane's fragrances have earned consistent positive press coverage, with products like Matilda and Remi noted for their distinctive fruity and sophisticated character. The brand's strength lies in delivering on its product promise rather than inflated marketing claims.
Act one
What the machines think.
Several AI models read the whole category and rank By / Rosie Jane's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks By / Rosie Jane highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#18.0).
Gemini
#6.0
avg over 1 mention · best #6
ChatGPT
#6.0
avg over 1 mention · best #6
Perplexity
#18.0
avg over 3 mentions · best #5
The words the panel uses
AI most often praises By / Rosie Jane for being "minimalist" (2 mentions) and "vanilla" (2).
- minimalist2
- vanilla2
- clean beauty2
- cruelty-free1
- effortless1
- everyday1
- floral1
- giftable1
- gourmand1
- minimalist formula1
- musk1
- musky1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where By / Rosie Jane finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 2 climbed, 0 slipped. Biggest move: climbed 8 ranks in Best Perfume Discovery Sets (now #21).
Act three
The lineup, ranked.
Every By / Rosie Jane product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Rosie Eau de Parfum is By / Rosie Jane's most-recommended product, ranking across 2 buyer questions, with Dulce Eau de Parfum close behind.
Rivals?
Who it competes against.
By / Rosie Jane's closest rival is D.S. & Durga — and By / Rosie Jane comes out ahead in 2 of 2 of the questions they both answer (100%).
- D.S. & DurgaBeauty & Personal CareBy / Rosie Jane leads 2–0 · 2 shared · 1 categoryCompare
- Nest New YorkBeauty & Personal CareBy / Rosie Jane leads 2–0 · 2 shared · 1 categoryCompare
- GucciBeauty & Personal CareBy / Rosie Jane leads 2–0 · 2 shared · 1 categoryCompare
- Maison MargielaBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Maison Louis MarieBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- DiorBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Floral StreetBeauty & Personal CareBy / Rosie Jane leads 1–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #5), across 2 buying intents.
- AI verdictGemini ranks By / Rosie Jane highest (avg #6.0); Perplexity most sceptical (#18.0).
- TraitsMost often associated with “minimalist” (2 mentions) and “vanilla” (2).
- Top productRosie Eau de Parfum is the most-mentioned By / Rosie Jane product this snapshot.
- Closest rivalD.S. & Durga (2–0 across 2 shared intents).
browse By / Rosie Jane in these categories