Beauty & Personal Care
its home category
What the AIs say
#74 best · 2 of 6 agree“Gemini ranks By / Rosie Jane highest (avg #15.0 over 1 mention); ChatGPT is the most sceptical (#15.5).”
synthesised · the AI panel
What the press says
Positive · 4 stories · 30d“By/Rosie Jane's fragrances are receiving consistently positive coverage, with praise for specific products like MATILDA and Remi for their distinctive fruity and sophisticated profiles.”
synthesised · 4 articles via Google News · Allure, essence.com +2
The brief
The brand in a paragraph.
By / Rosie Jane's fragrances have earned consistent positive press coverage, with products like Matilda and Remi noted for their distinctive fruity and sophisticated character. The brand's strength lies in delivering on its product promise rather than inflated marketing claims.
Act one
What the machines think.
Several AI models read the whole category and rank By / Rosie Jane's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks By / Rosie Jane highest (avg #15.0 over 1 mention); ChatGPT is the most sceptical (#15.5).
Gemini
#15.0
avg over 1 mention · best #15
ChatGPT
#15.5
avg over 2 mentions · best #7
The words the panel uses
AI most often praises By / Rosie Jane for being "aquatic" (1 mention) and "casual" (1).
- aquatic1
- casual1
- clean1
- fresh1
- minimalist1
- musk1
- rose1
- sandalwood1
- simple formula1
- vanilla1
Wins & misses?
Where it leads, where it lags.
By / Rosie Jane lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — By / Rosie Jane is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 2 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Clean Perfumes (now #7).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
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Act three
The lineup, ranked.
Every By / Rosie Jane product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Rosie Eau de Parfum is By / Rosie Jane's most-recommended product, ranking across 1 buyer question, with Dulce Eau de Parfum close behind.
Rivals?
Who it competes against.
By / Rosie Jane's closest rival is Kayali — and By / Rosie Jane comes out ahead in 1 of 1 of the questions they both answer (100%).
- KayaliBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- KosasBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- GlossierBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- NestBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- LavanilaBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- Summer FridaysBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
- DiptyqueBeauty & Personal CareBy / Rosie Jane leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #7), across 1 buying intent.
- AI verdictGemini ranks By / Rosie Jane highest (avg #15.0); ChatGPT most sceptical (#15.5).
- TraitsMost often associated with “aquatic” (1 mentions) and “casual” (1).
- Top productRosie Eau de Parfum is the most-mentioned By / Rosie Jane product this snapshot.
- Closest rivalKayali (1–0 across 1 shared intent).
browse By / Rosie Jane in these categories