Brand profileBeauty & Personal Care
Clean
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#78 best · 3 of 6 agree“AI Mode ranks Clean highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#29.0).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Clean's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Clean highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#29.0).
AI Mode
#3.0
avg over 1 mention · best #3
Claude
#29.0
avg over 1 mention · best #29
Gemini
#29.0
avg over 1 mention · best #29
The words the panel uses
AI most often praises Clean for being "complete profile" (1 mention) and "effective" (1).
- complete profile1
- effective1
- enzymes1
- minimal-packaging1
- multi-source1
- plant-based1
- subscription-model1
- value1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 2 lag spots where Clean finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 2 intents steady, 2 climbed, 2 slipped. Biggest move: climbed 23 ranks in Best Vanilla Perfumes (now #5).
Act three
The lineup, ranked.
Every Clean product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Classic Warm Cotton Eau de Parfum is Clean's most-recommended product, ranking across 1 buyer question, with Clean Plant Protein Complex close behind.
Rivals?
Who it competes against.
Clean's closest rival is Oribe — and Clean comes out ahead in 1 of 1 of the questions they both answer (100%).
- OribeBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- NecessaireBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- GlossierBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- LavanilaBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- Ex NihiloBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- ChanelBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
- DiorBeauty & Personal CareClean leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 3 buying intents.
- AI verdictAI Mode ranks Clean highest (avg #3.0); Gemini most sceptical (#29.0).
- TraitsMost often associated with “complete profile” (1 mentions) and “effective” (1).
- Top productClassic Warm Cotton Eau de Parfum is the most-mentioned Clean product this snapshot.
- Closest rivalOribe (1–0 across 1 shared intent).
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