Total Whitening Toothpaste

Beauty & Personal Care › Oral Care

Total Whitening Toothpaste

Whitening toothpaste

Colgate logoby Colgatebrand #1 in Oral Care
Where to buyOfficial site (opens in a new tab)

Should you buy it??

OverturnedDividedHolds up

Not enough evidence yet

One source so far — no reviewer, buyer or press cross-check yet.

AI panel1 of 6 agree#14

Quick take

In short: what each side says

AI panel — each opened up in full further down ↓

AI panel#14 best pick1 of 6 models agree

Gemini ranks this product at #14.0 on average

Behind this verdict1 AI~3 hrs of research 2 min to read

Main competitors

Top rivals in Oral Care.

#1
Fresh Breath Oral Rinse
Fresh Breath Oral Rinse

TheraBreath logoby TheraBreath

Antimicrobial oral rinse for fresh breath

Best rank in this scope, recent weeks Charted 14 of 19 weeks Apr 1 · #11 · May 1 · #13 · Jul 1 · #13 · Aug 1 · #8 · Sep 1 · #7 · Oct 1 · #3 · Nov 1 · #5 · Dec 1 · #4 · · #18 · · #3 · · #1 · · #1 · · #3 · · #16-wk trend?
Where to buy
held
#2
iO Series 9
iO Series 9

Oral-B logoby Oral-B

Electric toothbrush with oscillating brush head

Best rank in this scope, recent weeks Jan 1 · #13 · Jan 1 · #1 · Feb 1 · #6 · Mar 1 · #2 · Apr 1 · #4 · May 1 · #1 · Jun 1 · #3 · Jul 1 · #14 · Aug 1 · #79 · Sep 1 · #17 · Oct 1 · #9 · Nov 1 · #9 · Dec 1 · #3 · · #3 · · #2 · · #7 · · #2 · · #1 · · #26-wk trend?
Where to buy
held
#3
Advance White Extreme Whitening Toothpaste
Advance White Extreme Whitening Toothpaste

Arm & Hammer logoby Arm & Hammer

Whitening toothpaste

Best rank in this scope, recent weeks Charted 16 of 19 weeks Jan 1 · #6 · Jan 1 · #8 · Feb 1 · #10 · Mar 1 · #4 · Apr 1 · #18 · May 1 · #2 · Jun 1 · #42 · Jul 1 · #49 · Nov 1 · #26 · Dec 1 · #8 · · #35 · · #5 · · #17 · · #5 · · #5 · · #36-wk trend?
Where to buy
+5
№ 01

The verdict

What the panel makes of it.

Colgate Total Whitening Toothpaste is a fluoride gel made by Colgate-Palmolive. First released in 2005, it was developed in the United States. The formula contains sodium fluoride and polyphosphate salts that remove surface stains. Consumers buy it for teeth whitening and stain prevention without abrasive scrubbing. AI assistants currently rank it number seven for best whitening toothpastes.

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Gemini ranks this product at #14.0 on average Averaging across the AI panel, Total Whitening Toothpaste sits around #14.0 this snapshot.

  • GeminiGemini

    #14.0

    1 appearance · best #14

    placed#1#10
    #14Best Whitening Toothpastes

  • GrokGrok

    —

    Didn’t rank Total Whitening Toothpaste this snapshot.

  • GPTGPT

    —

    Didn’t rank Total Whitening Toothpaste this snapshot.

  • PerplexityPerplexity

    —

    Didn’t rank Total Whitening Toothpaste this snapshot.

  • AI ModeAI Mode

    —

    Didn’t rank Total Whitening Toothpaste this snapshot.

ClaudeClaude

Didn’t rank Total Whitening Toothpaste this snapshot.

№ 03

Rank trajectory?

Weeks of movement.

#2#12#22#315/116/158/39/14
№ 04

Frequent rivals?

What it competes against.

№ 05

The recap

Where it stands today.

  • PositionBest rank #14 across 1 intent tracked (no change vs last snapshot).
  • FootprintStrongest in Best Whitening Toothpastes (#14).
  • TraitsMost often described as “bacteria defense”.
  • Closest rivalPremio Toothpaste (1–0 across 1 shared intent).
  • MakerBy Colgate — see how it ranks across other intents on its brand profile.

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