Beauty & Personal Care
its home category
What the AIs say
#97 best · 6 of 6 agree“AI Mode ranks Cremo highest (avg #2.0 over 1 mention); Perplexity is the most sceptical (#17.0).”
synthesised · the AI panel
What the press says
Positive · 5 stories · 30d“Cremo beauty brand receives positive coverage highlighting new product launches including holiday body wash and affordable colognes, plus international brand partnerships in Thailand.”
synthesised · 5 articles via Google News · marketech apac, Yahoo Finance Singapore +3
The brief
The brand in a paragraph.
Cremo earns consistent praise from press for product quality and value across razors, colognes, and grooming accessories, positioning it as a reliable performer in the grooming category. The brand's strength lies in delivering accessible grooming products that receive positive coverage, though available data does not address broader brand positioning or marketing claims beyond product merit.
Act one
What the machines think.
Several AI models read the whole category and rank Cremo's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Cremo highest (avg #2.0 over 1 mention); Perplexity is the most sceptical (#17.0).
AI Mode
#2.0
avg over 1 mention · best #2
Grok
#6.5
avg over 2 mentions · best #6
ChatGPT
#9.3
avg over 3 mentions · best #1
Gemini
#12.0
avg over 3 mentions · best #2
Claude
#16.3
avg over 3 mentions · best #2
Perplexity
#17.0
avg over 5 mentions · best #3
The words the panel uses
AI most often praises Cremo for being "value" (5 mentions) and "lightweight" (3).
- value5
- lightweight3
- slick3
- concentrated formula2
- modern2
- concentrated2
- cooling2
- budget friendly1
- best-smelling1
- affordable1
- complex scent1
- clean scent1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins (1 #1) versus 3 lag spots where Cremo finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: climbed 19 ranks in Best men's cologne under $300 (now #11).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Cremo lately — and the mood of it. 5 pieces in the last 30 days, coverage skews positive.
Mmarketech apacmarketech apac·Positive
Yili spotlights Cremo’s role in Thai youth culture through new global campaignYahoo Finance Singapore·Positive
Yili's Global Online Tour Unveils Layers of Surprise with Cremo Ice Cream in Thailand
SSoBros NetworkSoBros Network·Positive
Cremo Has a Line of Holiday Body Wash in Stores Now
EEsquireEsquire·Positive
From Fresh to Spicy, These 5 Cremo Colognes All Cost Under $25
MMen's JournalMen's Journal·Positive
Frequent Fliers Need This Pocket-Size Beard Brush in Their Dopp Kitas of July 26 · 5 stories?
Act three
The lineup, ranked.
Every Cremo product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Sensitive Skin Shave Cream is Cremo's most-recommended product, ranking across 2 buyer questions, with Cooling Shave Cream close behind.
Rivals?
Who it competes against.
Harry's has the edge over Cremo — winning more of the 5 shared questions the AI panel ranks them both in.
- Harry'sBeauty & Personal CareHarry's leads 3–1 · 5 shared · 2 categoriesCompare
- Jack BlackBeauty & Personal CareJack Black leads 4–1 · 5 shared · 2 categoriesCompare
- The Art of ShavingBeauty & Personal CareCremo leads 3–1 · 4 shared · 2 categoriesCompare
- Duke CannonBeauty & Personal CareCremo leads 3–1 · 4 shared · 2 categoriesCompare
- Baxter of CaliforniaBeauty & Personal CareEven 2–2 · 4 shared · 2 categoriesCompare
- Kiehl'sBeauty & Personal CareEven 2–2 · 4 shared · 2 categoriesCompare
- Every Man JackBeauty & Personal CareEvery Man Jack leads 2–1 · 4 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #1), across 5 buying intents.
- AI verdictAI Mode ranks Cremo highest (avg #2.0); Perplexity most sceptical (#17.0).
- TraitsMost often associated with “value” (5 mentions) and “lightweight” (3).
- Top productSensitive Skin Shave Cream is the most-mentioned Cremo product this snapshot.
- Closest rivalHarry's (1–3 across 5 shared intents).
browse Cremo in these categories