Brand profileBeauty & Personal Care
Degree
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
by Degree
Grooming
What the AIs say
#20 best · 5 of 6 agree“Perplexity ranks Degree highest (avg #4.0 over 1 mention); Grok is the most sceptical (#13.7).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Degree's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks Degree highest (avg #4.0 over 1 mention); Grok is the most sceptical (#13.7).
Perplexity
#4.0
avg over 1 mention · best #4
Gemini
#6.0
avg over 1 mention · best #6
Claude
#13.5
avg over 4 mentions · best #2
ChatGPT
#13.5
avg over 2 mentions · best #2
Grok
#13.7
avg over 3 mentions · best #4
The words the panel uses
AI most often praises Degree for being "anti-stain" (2 mentions) and "motion activated" (2).
- anti-stain2
- motion activated2
- sweat-protection2
- value2
- stain control2
- clinical1
- classic-scent1
- active-lifestyle1
- durable1
- dry1
- endurance1
- crisp scent1
Wins & misses?
Where it leads, where it lags.
Degree lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Degree is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 18 weeks of tracking: 0 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Deodorants for Men (now #2).
Act three
The lineup, ranked.
Every Degree product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Men Ultraclear Black+White Antiperspirant is Degree's most-recommended product, ranking across 1 buyer question, with Men Cool Rush Antiperspirant close behind.
Rivals?
Who it competes against.
Degree's closest rival is Bravo Sierra — and Degree comes out ahead in 1 of 1 of the questions they both answer (100%).
- Bravo SierraBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Salt & StoneBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Kiehl'sBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- AesopBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- VanicreamBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Harry'sBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Schmidt'sBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 1 buying intent.
- AI verdictPerplexity ranks Degree highest (avg #4.0); Grok most sceptical (#13.7).
- TraitsMost often associated with “anti-stain” (2 mentions) and “motion activated” (2).
- Top productMen Ultraclear Black+White Antiperspirant is the most-mentioned Degree product this snapshot.
- Closest rivalBravo Sierra (1–0 across 1 shared intent).
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