Beauty & Personal Care
its home category
What the AIs say
#19 best · 6 of 6 agree“Claude ranks Degree highest (avg #3.0 over 1 mention); Grok is the most sceptical (#17.7).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Degree's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Degree highest (avg #3.0 over 1 mention); Grok is the most sceptical (#17.7).
Claude
#3.0
avg over 1 mention · best #3
AI Mode
#3.0
avg over 2 mentions · best #2
Gemini
#7.0
avg over 1 mention · best #7
ChatGPT
#13.0
avg over 2 mentions · best #2
Perplexity
#17.5
avg over 2 mentions · best #9
Grok
#17.7
avg over 3 mentions · best #4
The words the panel uses
AI most often praises Degree for being "fresh scent" (2 mentions) and "motion sense" (2).
- fresh scent2
- motion sense2
- reliable2
- sweat defense2
- stain protection2
- everyday2
- motion activated2
- clinical1
- budget1
- aluminum-free1
- fresh1
- anti-stain formula1
Wins & misses?
Where it leads, where it lags.
Degree lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Degree is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 12 weeks of tracking: 1 intent steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Deodorants for Men (now #2).
Act three
The lineup, ranked.
Every Degree product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Degree UltraClear Black+White Antiperspirant is Degree's most-recommended product, ranking across 2 buyer questions, with UltraClear Black+White Antiperspirant Deodorant close behind.
Rivals?
Who it competes against.
Degree's closest rival is Dr. Squatch — and Degree comes out ahead in 1 of 1 of the questions they both answer (100%).
- Dr. SquatchBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Kiehl'sBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- DoveBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Art of ShavingBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- GilletteBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- Harry'sBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
- VanicreamBeauty & Personal CareDegree leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 1 buying intent.
- AI verdictClaude ranks Degree highest (avg #3.0); Grok most sceptical (#17.7).
- TraitsMost often associated with “fresh scent” (2 mentions) and “motion sense” (2).
- Top productDegree UltraClear Black+White Antiperspirant is the most-mentioned Degree product this snapshot.
- Closest rivalDr. Squatch (1–0 across 1 shared intent).
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