Beauty & Personal Care
its home category
What the AIs say
#38 best · 6 of 6 agree“AI Mode ranks Dermalogica highest (avg #3.0 over 2 mentions); Grok is the most sceptical (#24.3).”
synthesised · the AI panel
What the press says
Positive · 5 stories · 30d“Dermalogica received positive coverage for expanding into medical aesthetics with an FDA-cleared microneedling device and launching innovative skincare packaging technology with Aptar's dosing…”
synthesised · 5 articles via Google News · Packaging Gateway, Investing.com +3
The brief
The brand in a paragraph.
Dermalogica's expansion into medical aesthetics and neurocosmetics has drawn strong press attention and favorable consumer response to its skincare innovations, positioning it as a substantive player in the skincare category. The brand's push into clinical territory and new product development represent its clearest momentum, though the breadth of its innovation claims across multiple product lines invites scrutiny on depth of efficacy.
Why premium · Skincare?
How Dermalogica earns the label.
3 of Dermalogica's ranked products in Skincare carry street prices, and 2 of the 3 land in the premium third of their fields — the UltraCalming Cleanser and the Clearing Skin Wash; the rest sit 1 in the middle third.
Dermalogica's median street price here is $43 — 51% above the $29 median across every priced product ranked in Skincare. The label describes where the prices sit, not how good the products are.
Price neighbors — Skincare
as of August 1 · 10 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Dermalogica's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Dermalogica highest (avg #3.0 over 2 mentions); Grok is the most sceptical (#24.3).
AI Mode
#3.0
avg over 2 mentions · best #2
Gemini
#13.0
avg over 2 mentions · best #10
ChatGPT
#16.5
avg over 2 mentions · best #9
Claude
#19.7
avg over 6 mentions · best #6
Perplexity
#20.5
avg over 2 mentions · best #15
Grok
#24.3
avg over 3 mentions · best #18
The words the panel uses
AI most often praises Dermalogica for being "professional" (4 mentions) and "salicylic acid" (4).
- professional4
- salicylic acid4
- lightweight4
- tea tree2
- professional-grade2
- professional grade2
- firming2
- mineral2
- barrier1
- brightening1
- antioxidant1
- acne-prone skin1
Wins & misses?
Where it leads, where it lags.
3 top-10 wins versus 4 lag spots where Dermalogica finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 0 intents steady, 5 climbed, 1 slipped. Biggest move: climbed 23 ranks in Best Cleansers for Sensitive Skin (now #4).
Act two · ★ new
What the people say.
The same lineup, judged by the buyers who rated it and the press that covers them.
In the press?
What the world is saying.
What’s being written about Dermalogica lately — and the mood of it. 5 pieces in the last 30 days, coverage skews positive.
PPackaging GatewayPackaging Gateway·Positive
Aptar dosing dropper debuts with Dermalogica skincare product
IInvesting.comInvesting.com·Positive
Dermalogica launches product with Aptar’s dosing dropper
BBeauty IndependentBeauty Independent·Positive
Dermalogica Deepens Its Aesthetics Push With FDA-Cleared Microneedling Device
PPR Newswire
DDermatology TimesDermatology Times·Positive
Dermalogica Enters Medical Aesthetics with FDA-Cleared Microneedling PRO Penas of July 26 · 5 stories?
Act three
The lineup, ranked.
Every Dermalogica product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Biolumin-C Serum is Dermalogica's most-recommended product, ranking across 3 buyer questions, with Clearing Skin Wash close behind.
Lightweight physical face sunscreen SPF 30
Thin evidence · 3 sourcesRivals?
Who it competes against.
Dermalogica's closest rival is Youth To The People — and Dermalogica comes out ahead in 7 of 10 of the questions they both answer (70%).
- Youth To The PeopleBeauty & Personal CareDermalogica leads 7–3 · 11 shared · 3 categoriesCompare
- NeutrogenaBeauty & Personal CareNeutrogena leads 9–2 · 11 shared · 3 categoriesCompare
- La Roche-PosayBeauty & Personal CareLa Roche-Posay leads 9–1 · 11 shared · 3 categoriesCompare
- NaturiumBeauty & Personal CareDermalogica leads 6–3 · 10 shared · 3 categoriesCompare
- VichyBeauty & Personal CareVichy leads 6–4 · 10 shared · 3 categoriesCompare
- Kiehl'sBeauty & Personal CareKiehl's leads 6–4 · 10 shared · 3 categoriesCompare
- BiossanceBeauty & Personal CareBiossance leads 7–3 · 10 shared · 3 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 11 buying intents.
- AI verdictAI Mode ranks Dermalogica highest (avg #3.0); Grok most sceptical (#24.3).
- TraitsMost often associated with “professional” (4 mentions) and “salicylic acid” (4).
- Top productBiolumin-C Serum is the most-mentioned Dermalogica product this snapshot.
- Closest rivalYouth To The People (7–3 across 11 shared intents).
browse Dermalogica in these categories