Best rank
Best placed #5 in Beauty & Personal Care.
What the AIs say
#5 best · 3 of 4 agree“Gemini ranks Dr. Squatch highest (avg #5.0 over 1 mention); ChatGPT is the most sceptical (#17.5).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Dr. Squatch dominates coverage with celebrity partnerships and major sponsorships, including a FIFA World Cup 2026 deal and collaborations with Megan Fox and Target, generating widespread positive bra”
synthesised · 8 articles via Google News · Retro Dodo, License Global +6
The brief
The brand in a paragraph.
Dr. Squatch began in 2013 in the United States. They make natural soap and grooming products. The brand is known for cold-process soap bars. The brand ranks fifteenth in Beauty and Personal Care. It appears across 6,649 tracked brands globally. Consumers recognize Dr. Squatch for pine tar and cedarwood scents. The company built itself on simplicity and quality ingredients. Distribution expanded from direct sales to major retailers. The brand appeals to men seeking alternatives to mass-produced options.
Act one
What the machines think.
Three AI models read the whole category and rank Dr. Squatch's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Dr. Squatch highest (avg #5.0 over 1 mention); ChatGPT is the most sceptical (#17.5).
Gemini
#5.0
avg over 1 mention · best #5
perplexity
#14.0
avg over 1 mention · best #14
ChatGPT
#17.5
avg over 4 mentions · best #8
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where Dr. Squatch finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 3 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 10 ranks in Best Deodorants for Men (now #5).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Dr. Squatch lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
RRetro DodoRetro Dodo·Positive
Smell Like Sonic With These New Dr Squatch Products
LLicense GlobalLicense Global·Neutral
Brand Licensing News Roundup – Week of May 11
PPasadena WeeklyPasadena Weekly·Positive
Official Partnership: LA-based brand announces new product for World Cup
AADWEEKADWEEK·Positive
Megan Fox Puts Men Through Deodorant School for Dr. Squatch
PPR Newswire
EElite DailyElite Daily·Positive
I See Your Sydney Sweeney Bathwater & Raise You Steve Harrington Soap
SSports Illustrated LifestyleSports Illustrated Lifestyle·Positive
‘Professor’ Megan Fox and Dr. Squatch: Everything to Know About the Actress’s Latest Collab
TTargetas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Natural Deodorant Fresh Falls is Dr. Squatch's most-recommended product, ranking across 2 buyer questions, with Fresh Falls Natural Deodorant close behind.
Traits?
The words the panel uses.
AI most often praises Dr. Squatch for being "natural" (6 mentions) and "aluminum-free" (2).
- natural6
- aluminum-free2
- masculine scent2
- rugged2
- moisturizing1
- cooling1
- outdoorsy1
- unique1
- slick1
- masculine1
- strong scent1
Rivals?
Who it competes against.
Dr. Squatch's closest rival is Malin + Goetz — and Dr. Squatch comes out ahead in 3 of 4 of the questions they both answer (75%).
- Malin + Goetz
Beauty & Personal Care
Dr. Squatch leads 3–1
Across 4 shared questions
- Vanicream
Beauty & Personal Care
Dr. Squatch leads 3–0
Across 3 shared questions
- Aesop
Beauty & Personal Care
Dr. Squatch leads 2–1
Across 3 shared questions
- Anthony
Beauty & Personal Care
Dr. Squatch leads 2–1
Across 3 shared questions
- Every Man Jack
Beauty & Personal Care
Dr. Squatch leads 2–1
Across 3 shared questions
- Jack Black
Beauty & Personal Care
Jack Black leads 2–1
Across 3 shared questions
- Ursa Major
Beauty & Personal Care
Ursa Major leads 2–1
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #5), across 4 buying intents.
- AI verdictGemini ranks Dr. Squatch highest (avg #5.0); ChatGPT most sceptical (#17.5).
- TraitsMost often associated with “natural” (6 mentions) and “aluminum-free” (2).
- Top productNatural Deodorant Fresh Falls is the most-mentioned Dr. Squatch product this snapshot.
- Closest rivalMalin + Goetz (3–1 across 4 shared intents).
browse Dr. Squatch in these categories