Should you buy it??
Check closely
based on 3 of 5 signals
Quick take
In short: what each side says
AI · critics · buyers · brand claims — each opened up in full further down ↓
Owners rave about visible wrinkle reduction and smooth skin, but a significant minority experience irritation and rashes despite the gentler oil base, making it unpredictable for sensitive skin types.
The product delivers genuine wrinkle reduction and texture improvement that buyers consistently praise, with strong 4.5–4.7/5 scores on efficacy. However, the marketing's high-percentage claims (96% wrinkle reduction, 93% texture improvement, 100% firmness gains) gloss over a material irritation problem: a 3.2/5 gentleness score and widespread reports of rashes and sensitivity undercut the promise of a "gentle" retinol suitable for all skin types.
The juries are split — worth a closer look before you commit.
The verdict
What the panel makes of it.
Drunk Elephant makes A-Passioni, a retinol cream in a jar. The brand designed it in America. It contains retinol mixed with peptides and ceramides. People use it to reduce fine lines and wrinkles. The formula works for sensitive skin types. AI assistants currently rank it number fifteen for best retinol for beginners. You apply it at night, three times weekly at first. The cream costs roughly one hundred dollars per container.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 7,191 buyer ratings of the A-Passioni Retinol Cream from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
7,191 ratings · 7 written
across 4 retailers
What owners single out
Buyers' weakest aspect—gentleness and irritation risk—directly mirrors concerns about the product's suitability for sensitive skin, with some experiencing unexpected reactions despite the cream's reputation for being gen
In their words
“I bought this 6 days ago. I used it the night I bought it and went to use it again 3 days later and I had already noticed a significant difference in my forehead wrinkles! I am 33 and I have been tanning every day without sunscreen so the forehead wrinkles are new. I have used it twice now, spaced 3 days apart and OMG the wrinkles are almost diminished! I rate this product a 10/10 and I would DEFI”
Kina · verified purchase · ulta.com
“There are a lot of fake reviews, so I’ll clarify that I’m an adult. I had no skin issues prior. I’ve been using Dennis Gross & Lancer acid peel with no issues or sensitivity. Cut to trying this. My skin now burns when I put anything on it. It’s red, broken out, and the texture looks like an orange peel because you can see my pores. It’s not uncommon to have reactions, but this is the only one that”
Mars07 · verified purchase · sephora.com
as of June 5 · 7191 buyer ratings?
Claim check?
Promise vs. proof.
We lifted Drunk Elephant’s headline product-page claims and checked each against what owners and expert reviewers actually report.
The product delivers genuine wrinkle reduction and texture improvement that buyers consistently praise, with strong 4.5–4.7/5 scores on efficacy. However, the marketing's high-percentage claims (96% wrinkle reduction, 93% texture improvement, 100% firmness gains) gloss over a material irritation problem: a 3.2/5 gentleness score and widespread reports of rashes and sensitivity undercut the promise of a "gentle" retinol suitable for all skin types.
“96% showed a reduction in lines and wrinkles”
Strong results, but irritation undermines universal efficacy
Buyers report strong wrinkle reduction (4.7/5 score), but the claim of 96% improvement is not independently verified and conflicts with the 3.2/5 gentleness score indicating significant irritation risk.
“I bought this 6 days ago. I used it the night I bought it and went to use it again 3 days later and I had already noticed a significant difference in my forehead wrinkles! I am 33 and I have been tanning every day withou”
OwnerKina
Wrinkle Reduction“A potent 1% retinol treatment that dramatically diminishes the look of fine lines, deep wrinkles, and sun damage.”Mixed
Buyers report visible wrinkle reduction with a 4.7/5 score for fine lines and wrinkles, but a significant minority experience irritation and rashes, making results unpredictable across skin types.
“I bought this 6 days ago. I used it the night I bought it and went to use it again 3 days later and I had already noticed a significant difference in my forehead wrinkles! I am 33 and I have been tanning every day withou”
OwnerKina
Texture & Clarity“93% showed improvement in texture and clarity”Mixed
Buyers rate texture and smoothness at 4.5/5, supporting improvement claims, but the 3.2/5 gentleness score and reports of irritation suggest the 93% improvement claim overstates universal benefit.
“There are a lot of fake reviews, so I’ll clarify that I’m an adult. I had no skin issues prior. I’ve been using Dennis Gross & Lancer acid peel with no issues or sensitivity. Cut to trying this. My skin now burns when I ”
OwnerMars07
The recap
Where it stands today.
- MakerBy Drunk Elephant — see how it ranks across other intents on its brand profile.