Gifts › For Women
Airwrap i.d. Multi-Styler and Dryer
Multi-barrel hair styler and dryer
Quick take
In short: what each side says
Buyers · Brand claims · The press — each opened up in full further down ↓
Owners rave about the styling results and design, but struggle with the app controls, moisture requirements, and early durability issues that undermine the premium price.
The marketing claim about simultaneous drying and styling via the Coanda effect is well-supported by owner enthusiasm and high styling scores. However, the app automation benefit is materially undermined by widespread user reports of app connectivity failures and inability to execute programmed routines, contradicting the promise of automated personalized curling. Technical specifications around heat control and motor type remain unverified by owner feedback.
The press is split — 0 recommend, 0 against, 3 mixed.
The juries split — Divided. Check both sides before you commit.
Quick read · who it’s for
The verdict
What the panel makes of it.
The Dyson Airwrap i.d. delivers exceptional styling results and design that justify its premium positioning, but app controls prove unreliable and durability concerns emerge early—a trade-off luxury buyers often accept, though the $630–$650 price tag demands flawless execution.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Video reviews?
What reviewers actually say.
Getting started with the Dyson Airwrap i.d.™ multi-styler & dryer – Your guide to effortless styling
Dyson
Dyson Airwrap i.d. Multi-Styler and Dryer Review!
Sabrina Martin
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 33,544 buyer ratings of the Airwrap i.d. Multi-Styler and Dryer from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
33,544 ratings · 7 written
across 3 retailers
What owners single out
The app connectivity frustration buyers report directly mirrors the control complexity video reviewers flagged as a weakness.
In their words
“I've not long had this and I absolutely love it !!! I've used it 3 times and find it so easy to use . I have wavy hair that I was using so many products to enhance my curls but now o have the look of a bouncy blow out with no frizz that I can run my fingers through and it lasts for days , even after sleeping on it and in the damp mornings ticking it up inside a bobble hat.”
Noo x · verified purchase · dyson.co.uk
“I am struggling to work this device. I have downloaded the app and linked it to the Dyson air wrap id, however for some reason it isn’t going through the cycle I have programmed in on my phone. I have looked up what to do to rectify and will have a go. I would expect a separate button to the power button for doing the curl programme and can’t understand how the machine can differentiate! For such ”
Corrie · verified purchase · dyson.co.uk
as of June 26 · 33544 buyer ratings?
Claim check?
Promise vs. proof.
We lifted Dyson’s headline product-page claims and checked each against what owners and expert reviewers actually report.
The marketing claim about simultaneous drying and styling via the Coanda effect is well-supported by owner enthusiasm and high styling scores. However, the app automation benefit is materially undermined by widespread user reports of app connectivity failures and inability to execute programmed routines, contradicting the promise of automated personalized curling. Technical specifications around heat control and motor type remain unverified by owner feedback.
“Automate your personalized curling routine in the app”
App automation frequently fails to execute
Owner reviews show significant app control problems, with a 2.5/5 score for app connectivity and controls, and direct evidence of app automation failures preventing programmed cycles from executing.
“I am struggling to work this device. I have downloaded the app and linked it to the Dyson air wrap id, however for some reason it isn’t going through the cycle I have programmed in on my phone.”
OwnerCorrie
Styling“Dry and style your hair simultaneously using the Coanda effect”Holds up
Owner reviews consistently praise the styling results and ability to dry and style simultaneously, with a 4.8/5 score for styling results and hair finish.
“I've not long had this and I absolutely love it !!! I've used it 3 times and find it so easy to use . I have wavy hair that I was using so many products to enhance my curls but now o have the look of a bouncy blow out…”
OwnerNoo x
What the press says?
Where the established press lands.
The press agrees
The press is split — 0 recommend, 0 against, 3 mixed.
Across 3 independent outlets · published expert reviews · last 18 months
Find your situation?
Made for some — wrong for others.
You invest in flagship products from established luxury brands you trust.
Dyson is a prestige brand with tier-3 status; the Airwrap is a flagship multi-tool with premium positioning, design, and price point that signals quality and status.
You want the best hair styling tool money can buy, with proven results.
Exceptional buyer rating (4.7/5 from 33k+ reviews) with standout styling results and design quality, though ease-of-use and durability concerns prevent a higher score.
You love tools that feel and perform beautifully, not just function.
Praised for styling results and design quality with a passionate following; the multi-barrel system and finish appeal to those who enjoy the craft of styling.
You need a proven, low-risk purchase backed by broad consensus.
Massive review count (33k+) and strong rating (4.7/5) signal broad consensus, but flagged durability and reliability concerns in owner feedback weaken confidence.
Grounded in our buyer-review, reviewer-video, price and successor signals — a poor fit names a closer pick · as of Jun 29.
The recap
Where it stands today.
- MakerBy Dyson — see how it ranks across other intents on its brand profile.