Beauty & Personal Care
its home category
What the AIs say
#20 best · 6 of 6 agree“AI Mode ranks Ellis Brooklyn highest (avg #7.0 over 1 mention); ChatGPT is the most sceptical (#18.0).”
synthesised · the AI panel
What the press says
Positive · 7 stories · 30d“Ellis Brooklyn's fragrances receive consistently positive coverage focused on their unique scent profiles, with praise for clean, unexpected, and compliment-worthy perfumes across multiple beauty…”
synthesised · 7 articles via Google News · the-ethos.co, NewBeauty +5
The brief
The brand in a paragraph.
Ellis Brooklyn has built a reputation for clean fragrances that consistently earn press praise for quality and unexpected appeal across lifestyle publications. Its core strength lies in scent formulation and seasonal relevance, though the brand's presence remains concentrated primarily in the fragrance category.
Act one
What the machines think.
Several AI models read the whole category and rank Ellis Brooklyn's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Ellis Brooklyn highest (avg #7.0 over 1 mention); ChatGPT is the most sceptical (#18.0).
AI Mode
#7.0
avg over 1 mention · best #7
Gemini
#10.0
avg over 2 mentions · best #6
Grok
#11.5
avg over 2 mentions · best #3
Claude
#16.7
avg over 3 mentions · best #6
Perplexity
#17.2
avg over 6 mentions · best #3
ChatGPT
#18.0
avg over 5 mentions · best #4
The words the panel uses
AI most often praises Ellis Brooklyn for being "floral" (4 mentions) and "vegan" (3).
- floral4
- vegan3
- clean3
- modern2
- creamy2
- vanilla2
- clean musk2
- cruelty-free2
- eco-friendly2
- bright2
- fresh2
- citrus-scent1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 3 lag spots where Ellis Brooklyn finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: climbed 20 ranks in Best Vanilla Perfumes (now #7).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Ellis Brooklyn lately — and the mood of it. 7 pieces in the last 30 days, coverage skews positive.
Tthe-ethos.cothe-ethos.co·Positive
Ellis Brooklyn’s Best Clean Scents
NNewBeauty
TThe Chalkboard MagThe Chalkboard Mag·Positive
Ellis Brooklyn’s New Vanilla Perfume Is Cozy, Creamy, And A Little Unexpected:max_bytes(150000):strip_icc()/GettyImages-2256623417-8cc55f30c4c142f7b4ee3e12b6adb33e.jpg)
Iinstyle.com
NNew York PostNew York Post·Positive
Meet my go-to fragrance that floats into a room before I do
WWho What Wear
Eelle.comelle.com·Positive
The Salty Perfume That Smells Like Endless Summeras of July 26 · 7 stories?
Act three
The lineup, ranked.
Every Ellis Brooklyn product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Vanilla Milk Eau de Parfum is Ellis Brooklyn's most-recommended product, ranking across 3 buyer questions, with Myth Eau de Parfum close behind.
Rivals?
Who it competes against.
Ellis Brooklyn and Byredo are neck and neck — 2–4 across 6 shared questions.
- ByredoBeauty & Personal CareByredo leads 4–2 · 6 shared · 3 categoriesCompare
- Maison MargielaBeauty & Personal CareMaison Margiela leads 4–2 · 6 shared · 3 categoriesCompare
- Jo Malone LondonBeauty & Personal CareJo Malone London leads 3–2 · 5 shared · 2 categoriesCompare
- PhlurBeauty & Personal CarePhlur leads 3–2 · 5 shared · 2 categoriesCompare
- DiptyqueBeauty & Personal CareDiptyque leads 4–1 · 5 shared · 2 categoriesCompare
- Le LaboBeauty & Personal CareLe Labo leads 4–1 · 5 shared · 2 categoriesCompare
- ChanelBeauty & Personal CareEven 2–2 · 4 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 6 buying intents.
- AI verdictAI Mode ranks Ellis Brooklyn highest (avg #7.0); ChatGPT most sceptical (#18.0).
- TraitsMost often associated with “floral” (4 mentions) and “vegan” (3).
- Top productVanilla Milk Eau de Parfum is the most-mentioned Ellis Brooklyn product this snapshot.
- Closest rivalByredo (2–4 across 6 shared intents).
browse Ellis Brooklyn in these categories