Beauty & Personal Care
its home category
What the AIs say
#86 best · 6 of 6 agree“AI Mode ranks Ellis Brooklyn highest (avg #5.0 over 1 mention); Grok is the most sceptical (#17.5).”
synthesised · the AI panel
What the press says
Positive · 7 stories · 30d to Jul 26“Ellis Brooklyn's fragrances receive consistently positive coverage focused on their unique scent profiles, with praise for clean, unexpected, and compliment-worthy perfumes across multiple beauty…”
synthesised · 7 articles via Google News · the-ethos.co, NewBeauty +5
About
Who they are.
Ellis Brooklyn is a fragrance house working in perfumery and home scent, producing eau de parfum and candles built around clean, vegan formulations. Its catalog spans fruity, gourmand, and floral compositions, including lines like Sweet Eau de Parfum and its Tobacco Vanille Inspired scent, positioned within the niche fragrance space rather than mass-market perfumery.
The brand's identity leans modern and airy, favoring compositions meant to be worn individually or layered, in keeping with its clean beauty orientation. Its presence across both personal fragrance and home fragrance categories, candles alongside eau de parfum, reflects an approach that treats scent as a shared design language between body and living space.
The verdict
Ellis Brooklyn has built a reputation for clean fragrances that consistently earn press praise for quality and unexpected appeal across lifestyle publications. Its core strength lies in scent formulation and seasonal relevance, though the brand's presence remains concentrated primarily in the fragrance category.
Act one
What the machines think.
Several AI models read the whole category and rank Ellis Brooklyn's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Ellis Brooklyn highest (avg #5.0 over 1 mention); Grok is the most sceptical (#17.5).
AI Mode
#5.0
avg over 1 mention · best #5
Gemini
#5.5
avg over 2 mentions · best #4
ChatGPT
#11.0
avg over 3 mentions · best #2
Claude
#14.0
avg over 3 mentions · best #9
Perplexity
#14.8
avg over 4 mentions · best #3
Grok
#17.5
avg over 4 mentions · best #4
The words the panel uses
AI most often praises Ellis Brooklyn for being "clean" (9 mentions) and "vegan" (6).
- clean9
- vegan6
- sustainable5
- uplifting2
- sandalwood2
- warm2
- approachable2
- floral2
- clean at sephora2
- fruity2
- comforting1
- everyday1
Wins & misses?
Where it leads, where it lags.
Ellis Brooklyn lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Ellis Brooklyn is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 0 intents steady, 2 climbed, 1 slipped. Biggest move: climbed 12 ranks in Best Vanilla Perfumes (now #15).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 2 reviews · as of Aug 2026
Reviewers see Ellis Brooklyn as a fruity-gourmand niche fragrance house with a good track record on past summer scents but inconsistent new releases that can smell generic and fade fast.
What they praise
- Reviewers praise past releases like the brand's mango and sunfruit-style scents as standout summer fragrances
- Notes and concepts are creative and appealing on paper, drawing strong anticipation from fans
- Packaging and marketing imagery are described as appealing and well done
- Reviewers who like the brand keep coming back to try new launches
What they knock
- Longevity and projection are repeatedly called weak, with scents fading within a few hours
- Newer releases are described as smelling generic or too close to other fragrances on the market, including cheaper alternatives
- Store exclusivity between retailers creates confusion and makes it hard to test scents before buying
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
In their own words
“I'm not going to say it doesn't smell like the notes, but it kind of just smells generic.”
— Ksenja
“I really don't get like a vanilla ice cream. I really wanted to get a vanilla ice cream out of this one.”
— Pieri CR
Synthesised from: Ksenja · Pieri CR
Yet Another DISAPPOINTMENT...🤔NEW Ellis Brooklyn Guava Granita Fragrance Review!🌺🍌
Ksenja
Ellis Brooklyn Vanilla Salt vs. Queens Caramel 🍦✨ Which Perfume Is Worth Your Money? 💖
Pieri CR
In the press?
What the world is saying.
What’s being written about Ellis Brooklyn lately — and the mood of it. 7 pieces in the 30 days to July 26, coverage skews positive.
Tthe-ethos.cothe-ethos.co·Positive
Ellis Brooklyn’s Best Clean Scents (opens in a new tab)
NNewBeauty
TThe Chalkboard MagThe Chalkboard Mag·Positive
Ellis Brooklyn’s New Vanilla Perfume Is Cozy, Creamy, And A Little Unexpected (opens in a new tab):max_bytes(150000):strip_icc()/GettyImages-2256623417-8cc55f30c4c142f7b4ee3e12b6adb33e.jpg)
Iinstyle.com
NNew York PostNew York Post·Positive
Meet my go-to fragrance that floats into a room before I do (opens in a new tab)
WWho What Wear
Eelle.comas of July 26 · 7 stories?
Act three
The lineup, ranked.
Every Ellis Brooklyn product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Myth Eau de Parfum is Ellis Brooklyn's most-recommended product, ranking across 4 buyer questions, with Bee Eau de Parfum close behind.
Eau de parfum discovery set with multiple fragrances
Frequently asked
What buyers want to know.
What is Ellis Brooklyn known for?
Ellis Brooklyn builds fragrances around clean scent profiles that reviewers and press consistently praise as unexpected and compliment-worthy. The brand is recognized across beauty outlets for quality formulation and seasonal relevance in the fragrance category.
Are Ellis Brooklyn fragrances actually clean, or is that just marketing?
The press identifies clean fragrances as a core strength across multiple beauty publications, and the AI ranking places the brand at #5 for clean perfumes specifically. The brand's most-recommended products carry traits like clean ingredients, natural, and aquatic notes.
Who should buy Ellis Brooklyn?
Buyers drawn to clean, unexpected scents and those seeking unisex or marine-leaning fragrances fit the brand's profile. The brand also appeals to people interested in sustainable fragrance options and discovery sets for exploring multiple scents at once.
Does Ellis Brooklyn make anything beyond fragrances?
The brand's primary reputation and ranking presence is in fragrance. It also makes candles, though its recognition remains concentrated mainly in the perfume category.
How do you choose between Ellis Brooklyn fragrances?
The brand's most-recommended products span different scent profiles—musky, fruity, vanilla, and marine options are all represented. Starting with a discovery set lets you sample multiple scents before committing to a full bottle.
Rivals?
Who it competes against.
Ellis Brooklyn's closest rival is DedCool — and Ellis Brooklyn comes out ahead in 3 of 3 of the questions they both answer (100%).
- DedCoolBeauty & Personal CareEllis Brooklyn leads 3–0 · 3 shared · 1 categoryCompare
- Nest New YorkBeauty & Personal CareEllis Brooklyn leads 3–0 · 3 shared · 1 categoryCompare
- The 7 VirtuesBeauty & Personal CareEllis Brooklyn leads 2–1 · 3 shared · 1 categoryCompare
- DiorBeauty & Personal CareEllis Brooklyn leads 2–1 · 3 shared · 1 categoryCompare
- Maison Francis KurkdjianBeauty & Personal CareMaison Francis Kurkdjian leads 2–1 · 3 shared · 1 categoryCompare
- Maison MargielaBeauty & Personal CareMaison Margiela leads 2–1 · 3 shared · 1 categoryCompare
- ChanelBeauty & Personal CareEllis Brooklyn leads 1–0 · 3 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 3 buying intents.
- AI verdictAI Mode ranks Ellis Brooklyn highest (avg #5.0); Grok most sceptical (#17.5).
- TraitsMost often associated with “clean” (9 mentions) and “vegan” (6).
- Top productMyth Eau de Parfum is the most-mentioned Ellis Brooklyn product this snapshot.
- Closest rivalDedCool (3–0 across 3 shared intents).
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