Should you buy it??
Check closely
based on 4 of 5 signals
Quick take
In short: what each side says
AI · critics · buyers · brand claims — each opened up in full further down ↓
ChatGPT ranks this product at #21.5 on average
Owners love the hydrating, gentle texture and how soft it leaves skin, but divide sharply on cleansing power and whether the reformulated formula actually removes makeup effectively.
Glossier's marketing is honest about the cleanser's gentleness and hydrating texture—owners consistently praise these qualities. However, the core cleansing claim stretches reality: while the product excels at leaving skin soft and nourished, it materially underperforms on makeup and impurity removal (3.5/5), with many users reporting the reformulated formula no longer effectively removes makeup, directly contradicting the "dissolves dirt, oil and makeup" promise.
The juries are split — worth a closer look before you commit.
Main competitors
Top rivals in Skincare.
The verdict
What the panel makes of it.
Glossier makes Milky Jelly Cleanser, a gel cleanser. Released in 2014 from New York. The formula contains micellar water and removes makeup without stripping. People with sensitive skin buy it to cleanse gently. AI assistants rank it eighteenth for best sensitive skin cleansers.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks this product at #21.5 on average Averaging across the AI panel, Milky Jelly Cleanser sits around #21.5 this snapshot.
Gemini
—
Didn’t rank Milky Jelly Cleanser this snapshot.
GPT
#21.5
2 appearances · best #14
Perplexity
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Didn’t rank Milky Jelly Cleanser this snapshot.
Claude
—
Didn’t rank Milky Jelly Cleanser this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 10,062 buyer ratings of the Milky Jelly Cleanser from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
10,062 ratings · 7 written
across 3 retailers
What owners single out
Buyers' weakest aspect—makeup removal effectiveness—directly mirrors video reviewers' concern about cleansing performance.
In their words
“I don’t usually fall in love with face wash — I mean, it’s on my skin for 20 seconds and then goes down the drain. But Glossier’s Milky Jelly Cleanser? Oh, she’s different. The texture feels like if clouds and jelly had a baby (weird, but stay with me). I massage it on my skin, and it’s like my makeup just gives up and slides off without any drama. No tightness, no squeaky “I’ve just been stripped”
LenaKerrrysh · verified purchase · sephora.com
“i've been using this product since 2019 and the quality has gone down significantly. ever since they changed the formula i've noticed it doesn't clean my skin, they took out a key ingredient and now it's basically a moisturizer instead of an actual cleanser. it doesn't matter if i double cleanse my skin feels dry and my skin barrier feels off. i've only bought the new formula three times and that ”
ashley · verified purchase · glossier.com
as of June 5 · 10062 buyer ratings?
Claim check?
Promise vs. proof.
We lifted Glossier’s headline product-page claims and checked each against what owners and expert reviewers actually report.
Glossier's marketing is honest about the cleanser's gentleness and hydrating texture—owners consistently praise these qualities. However, the core cleansing claim stretches reality: while the product excels at leaving skin soft and nourished, it materially underperforms on makeup and impurity removal (3.5/5), with many users reporting the reformulated formula no longer effectively removes makeup, directly contradicting the "dissolves dirt, oil and makeup" promise.
“Dissolves dirt, oil and makeup while leaving skin soft and nourished–never stripped”
Hydrates well; makeup removal inconsistent
Owners consistently report soft, nourished skin and non-stripping feel, but cleansing power for makeup and impurities is significantly weaker, with many noting the reformulated formula fails to remove makeup effectively.
“i've been using this product since 2019 and the quality has gone down significantly. ever since they changed the formula i've noticed it doesn't clean my skin, they took out a key ingredient and now it's basically a mois”
Ownerashley
Gentleness“A super gentle cleansing experience”Holds up
Owners consistently rate the cleanser as gentle and non-stripping, with gentleness and non-stripping scoring 4.5/5 and texture scoring 4.4/5.
“I don’t usually fall in love with face wash — I mean, it’s on my skin for 20 seconds and then goes down the drain. But Glossier’s Milky Jelly Cleanser? Oh, she’s different. The texture feels like if clouds and jelly had ”
OwnerLenaKerrrysh
Frequent rivals?
What it competes against.
- Beste No. 9 Jelly Cleanser
by Drunk Elephant
Dead even, 1–1
Across 2 shared questions
- Superfood Cleanser
by Youth To The People
Dead even, 1–1
Across 2 shared questions
- Gentle Facial Cleanser
by Vanicream
Dead even, 1–1
Across 2 shared questions
- Blueberry Bounce Gentle Cleanser
by Glow Recipe
Dead even, 1–1
Across 2 shared questions
- Advanced Cleansing Body & Face Cleanser
by Eucerin
Milky Jelly Cleanser leads 1–0
Across 1 shared question
- Superfood Gentle Antioxidant Cleanser
by Youth To The People
Milky Jelly Cleanser leads 1–0
Across 1 shared question
- Moisturizing Cleanser
by Albolene
Milky Jelly Cleanser leads 1–0
Across 1 shared question
The recap
Where it stands today.
- PositionBest rank #14 across 2 intents tracked (climbed 2 this week).
- FootprintStrongest in Best Cleansers for Sensitive Skin (#14). Weakest in Best Salicylic Acid Cleansers (#29).
- TraitsMost often described as “gentle” (2 mentions).
- Closest rivalBeste No. 9 Jelly Cleanser (1–1 across 2 shared intents).
- MakerBy Glossier — see how it ranks across other intents on its brand profile.
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