Brand profileBeauty & Personal Care
Haus Labs
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#31 best · 5 of 6 agree“AI Mode ranks Haus Labs highest (avg #5.0 over 1 mention); Grok is the most sceptical (#23.5).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d to Jul 26“Haus Labs receives predominantly positive product reviews praising formulations and performance, though recent backlash over an influencer critique response presents a notable reputational concern.”
synthesised · 8 articles via Google News · The Styleshaker, Forbes +6
The brief
The brand in a paragraph.
Haus Labs builds strong product credibility through formulations and performance that draw consistent praise from reviewers and press, though a recent influencer-response misstep has dented its reputational standing.
Act one
What the machines think.
Several AI models read the whole category and rank Haus Labs's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Haus Labs highest (avg #5.0 over 1 mention); Grok is the most sceptical (#23.5).
AI Mode
#5.0
avg over 1 mention · best #5
Gemini
#8.0
avg over 1 mention · best #8
Claude
#16.0
avg over 2 mentions · best #14
Perplexity
#17.0
avg over 3 mentions · best #10
Grok
#23.5
avg over 2 mentions · best #17
The words the panel uses
AI most often praises Haus Labs for being "glossy" (4 mentions) and "plumping" (4).
- glossy4
- plumping4
- vegan3
- vibrant2
- cruelty-free1
- cushiony1
- hydrating1
- inclusive1
- innovative1
- celebrity-brand1
- metallic1
- ph-reactive1
Wins & misses?
Where it leads, where it lags.
Haus Labs lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Haus Labs is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 2 intents steady, 1 climbed, 1 slipped. Biggest move: climbed 13 ranks in Best Lip Glosses (now #5).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Haus Labs lately — and the mood of it. 8 pieces in the 30 days to July 26, coverage skews positive.
TThe Styleshaker
FForbes
BBuzzFeed
Eeuphoriazine.comeuphoriazine.com·Positive
Brand Spotlight: Haus Labs Has Always Been About Artistry. Now It’s Proving It. (opens in a new tab)
HHypebae:max_bytes(150000):strip_icc()/ins-haus-labs-tout-genevieve-cepeda-comp-1-91533cb18acd40039237c890c1e976e0.jpeg)
Iinstyle.com
TTODAY.com
MMarie ClaireMarie Claire·Positive
I've Tried Every Haus Labs Product—These 6 Are the Standouts (opens in a new tab)as of July 26 · 8 stories?
Act three
The lineup, ranked.
Every Haus Labs product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
PhD Hybrid Lip Glaze Plumping Gloss is Haus Labs's most-recommended product, ranking across 3 buyer questions, with Haus Labs PhD Hybrid Lip Glaze close behind.
Frequently asked
What buyers want to know.
What is Haus Labs known for?
Haus Labs builds its reputation on formulations and performance. Reviewers consistently praise the brand's products, particularly its lip glosses and lip oils, which rank among the top picks for transfer-proof wear and plumping effects.
Does Haus Labs make vegan and cruelty-free products?
Yes. AI ranking data shows vegan and cruelty-free are traits consistently attached to Haus Labs products across multiple categories.
What's the main criticism of Haus Labs?
The brand recently faced backlash over its response to an influencer's viral critique. This misstep has dented its reputation, even as its product formulations continue to receive positive reviews.
What types of lip products does Haus Labs focus on?
The brand specializes in lip glosses, lip oils, and lip tints. Its most-recommended products include hybrid lip glaze formulas, lip oils with hyaluronic acid, and lip tints. Reviewers note that the lip gloss line is particularly strong, with transfer-proof wear.
Is Haus Labs inclusive in its shade range?
Inclusivity is a trait AI ranking data attaches to Haus Labs products, suggesting the brand offers a diverse range of shades.
Rivals?
Who it competes against.
Haus Labs's closest rival is Revlon — and Haus Labs comes out ahead in 3 of 3 of the questions they both answer (100%).
- RevlonBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- Patrick TaBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- Urban DecayBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- L'Oréal ParisBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- Burt's BeesBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
- SaieBeauty & Personal CareHaus Labs leads 3–0 · 3 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #5), across 3 buying intents.
- AI verdictAI Mode ranks Haus Labs highest (avg #5.0); Grok most sceptical (#23.5).
- TraitsMost often associated with “glossy” (4 mentions) and “plumping” (4).
- Top productPhD Hybrid Lip Glaze Plumping Gloss is the most-mentioned Haus Labs product this snapshot.
- Closest rivalRevlon (3–0 across 3 shared intents).
browse Haus Labs in these categories