Best rank
Best placed #6 in Beauty & Personal Care.
What the AIs say
#6 best · 4 of 4 agree“Claude ranks Hello highest (avg #10.3 over 3 mentions); perplexity is the most sceptical (#24.2).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Hello was founded in 2012 by Colgate-Palmolive, but the brand operated as an independent startup before acquisition. They make electric toothbrushes and oral care products. The Smile Shop in Brooklyn became their flagship retail space in 2015, establishing a direct-to-consumer model. Today Hello ranks ninth among tracked brands in Beauty & Personal Care across 21,133 tracked brands. The company ships toothbrushes globally, positioning itself as a modernized alternative to legacy dental brands. They emphasize sustainable packaging and straightforward product information over clinical jargon.
Act one
What the machines think.
Three AI models read the whole category and rank Hello's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Hello highest (avg #10.3 over 3 mentions); perplexity is the most sceptical (#24.2).
Claude
#10.3
avg over 3 mentions · best #6
Gemini
#14.8
avg over 6 mentions · best #6
ChatGPT
#19.0
avg over 6 mentions · best #7
perplexity
#24.2
avg over 5 mentions · best #17
Wins & misses?
Where it leads, where it lags.
3 top-10 wins versus 1 lag spot where Hello finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: slipped 8 ranks in Best Teeth Whitening Strips (now #22).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Sensitivity Relief Fluoride Toothpaste is Hello's most-recommended product, ranking across 3 buyer questions, with Activated Charcoal Whitening Fluoride Toothpaste close behind.
Traits?
The words the panel uses.
AI most often praises Hello for being "fluoride" (5 mentions) and "vegan" (5).
- fluoride5
- vegan5
- natural ingredients4
- whitening4
- potassium nitrate3
- clean ingredients3
- charcoal3
- gentle3
- detox2
- natural2
- coconut oil1
- dye-free1
Rivals?
Who it competes against.
Hello's closest rival is Oral-B — and Hello comes out ahead in 3 of 4 of the questions they both answer (75%).
- Oral-B
Beauty & Personal Care
Hello leads 3–1
Across 4 shared questions
- Sensodyne
Beauty & Personal Care
Dead even, 2–2
Across 4 shared questions
- Arm & Hammer
Beauty & Personal Care
Arm & Hammer leads 3–1
Across 4 shared questions
- Tom's of Maine
Beauty & Personal Care
Tom's of Maine leads 2–1
Across 4 shared questions · 1 tied
- Colgate
Beauty & Personal Care
Colgate leads 4–0
Across 4 shared questions
- Crest
Beauty & Personal Care
Crest leads 4–0
Across 4 shared questions
- Boka
Beauty & Personal Care
Hello leads 3–0
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #6), across 5 buying intents.
- AI verdictClaude ranks Hello highest (avg #10.3); perplexity most sceptical (#24.2).
- TraitsMost often associated with “fluoride” (5 mentions) and “vegan” (5).
- Top productSensitivity Relief Fluoride Toothpaste is the most-mentioned Hello product this snapshot.
- Closest rivalOral-B (3–1 across 4 shared intents).
browse Hello in these categories