Best rank
Best placed #7 in Beauty & Personal Care.
What the AIs say
#7 best · 3 of 4 agree“Claude ranks Heretic Parfum highest (avg #7.0 over 1 mention); Gemini is the most sceptical (#16.5).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Heretic Parfum's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Heretic Parfum highest (avg #7.0 over 1 mention); Gemini is the most sceptical (#16.5).
Claude
#7.0
avg over 1 mention · best #7
perplexity
#7.0
avg over 1 mention · best #7
Gemini
#16.5
avg over 2 mentions · best #9
Wins & misses?
Where it leads, where it lags.
Heretic Parfum lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Heretic Parfum is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 0 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 18 ranks in Best Clean Perfumes (now #7).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Dirty Hinoki Eau de Parfum is Heretic Parfum's most-recommended product, ranking across 1 buyer question, with Dirty Coconut close behind.
Traits?
The words the panel uses.
AI most often praises Heretic Parfum for being "earthy" (2 mentions) and "clean woody" (1).
- earthy2
- clean woody1
- creamy1
- herbal1
- meditative1
- mossy1
- natural1
- natural hinoki1
- plant-based1
- smoky1
- unique1
- unisex1
Rivals?
Who it competes against.
Heretic Parfum's closest rival is L'Artisan Parfumeur — and Heretic Parfum comes out ahead in 1 of 1 of the questions they both answer (100%).
- L'Artisan Parfumeur
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Laboratory Perfumes
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Nest New York
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Snif
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Clean
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Ffern
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
- Coconut Matter
Beauty & Personal Care
Heretic Parfum leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #7), across 1 buying intent.
- AI verdictClaude ranks Heretic Parfum highest (avg #7.0); Gemini most sceptical (#16.5).
- TraitsMost often associated with “earthy” (2 mentions) and “clean woody” (1).
- Top productDirty Hinoki Eau de Parfum is the most-mentioned Heretic Parfum product this snapshot.
- Closest rivalL'Artisan Parfumeur (1–0 across 1 shared intent).
browse Heretic Parfum in these categories