Beauty & Personal Care
its home category
What the AIs say
#27 best · 6 of 6 agree“AI Mode ranks ILIA highest (avg #3.0 over 1 mention); Grok is the most sceptical (#21.5).”
synthesised · the AI panel
What reviewers say
4.0 / 5 ★ · 1 reviewed1 of 10 products reviewed
Act one
What the machines think.
Several AI models read the whole category and rank ILIA's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks ILIA highest (avg #3.0 over 1 mention); Grok is the most sceptical (#21.5).
AI Mode
#3.0
avg over 1 mention · best #3
Gemini
#9.0
avg over 1 mention · best #9
Perplexity
#12.5
avg over 2 mentions · best #5
Claude
#14.3
avg over 3 mentions · best #10
ChatGPT
#17.0
avg over 4 mentions · best #10
Grok
#21.5
avg over 4 mentions · best #13
The words the panel uses
AI most often praises ILIA for being "tinted" (5 mentions) and "clean" (5).
- tinted5
- clean5
- hydrating4
- clean-beauty3
- nourishing3
- lightweight2
- longwear2
- natural2
- cream-to-matte1
- complexion1
- buildable-coverage1
- dewy finish1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 3 lag spots where ILIA finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 0 intents steady, 5 climbed, 1 slipped. Biggest move: climbed 16 ranks in Best Lip Tints (now #14).
Act three
The lineup, ranked.
Every ILIA product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Super Serum Skin Tint SPF 40 is ILIA's most-recommended product, ranking across 6 buyer questions, with Balmy Gloss Tinted Lip Oil close behind.
Tinted lip oil with balm
Lip Care & Cosmetics
Hydrating tinted lip balm
Lip Care & Cosmetics
Rivals?
Who it competes against.
ILIA's closest rival is Saie — and ILIA comes out ahead in 5 of 7 of the questions they both answer (71%).
- SaieBeauty & Personal CareILIA leads 5–2 · 7 shared · 2 categoriesCompare
- Tower 28 BeautyBeauty & Personal CareEven 3–3 · 7 shared · 2 categoriesCompare
- CliniqueBeauty & Personal CareEven 3–3 · 6 shared · 2 categoriesCompare
- KosasBeauty & Personal CareEven 3–3 · 6 shared · 2 categoriesCompare
- Tower 28Beauty & Personal CareEven 3–3 · 6 shared · 2 categoriesCompare
- Summer FridaysBeauty & Personal CareSummer Fridays leads 4–2 · 6 shared · 2 categoriesCompare
- Rare BeautyBeauty & Personal CareRare Beauty leads 5–1 · 6 shared · 2 categoriesCompare
The recap
Where it stands today.
- Reviewer verdict★Not enough evidence yet — avg 4.0 / 5 from 1 reviewed product; more reviews needed before we call agreement.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 7 buying intents.
- AI verdictAI Mode ranks ILIA highest (avg #3.0); Grok most sceptical (#21.5).
- TraitsMost often associated with “tinted” (5 mentions) and “clean” (5).
- Top productSuper Serum Skin Tint SPF 40 is the most-mentioned ILIA product this snapshot.
- Closest rivalSaie (5–2 across 7 shared intents).
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