Best rank
Best placed #3 in Beauty & Personal Care.
What the AIs say
#3 best · 4 of 4 agree“Gemini ranks ILIA highest (avg #8.0 over 3 mentions); Claude is the most sceptical (#21.5).”
synthesised · the AI panel
What the press says
Mixed · 8 stories · 30d“ILIA brand coverage is mixed: cosmetics brand receives praise for celebrity skincare endorsements, while fighter Ilia Topuria dominates sports news with a high-profile UFC title loss to Justin Gaethje”
synthesised · 8 articles via Google News · Yahoo Sports, CBS Sports +6
The brief
The brand in a paragraph.
ILIA was founded in 2010 by Sasha Plavsic. They make cosmetics. Clean beauty and skin-conscious formulations defined them early. Their lip stains became signature products. Buildable color without heavy pigment mattered to them. Today ILIA operates across North America and Europe. They are tracked weekly among six thousand six hundred forty-nine brands. The company remains known for clean makeup that performs.
Act one
What the machines think.
Three AI models read the whole category and rank ILIA's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks ILIA highest (avg #8.0 over 3 mentions); Claude is the most sceptical (#21.5).
Gemini
#8.0
avg over 3 mentions · best #3
perplexity
#15.7
avg over 3 mentions · best #7
ChatGPT
#16.7
avg over 3 mentions · best #8
Claude
#21.5
avg over 2 mentions · best #20
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 3 lag spots where ILIA finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: climbed 13 ranks in Best Lip Balms (now #13).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about ILIA lately — and the mood of it. 8 pieces in the last 30 days, coverage is mixed.
YYahoo Sports
CCBS Sports
WWhole Hog SportsWhole Hog Sports·Neutral
Reports: Russian big Ilia Frolov in talks to join Arkansas basketball for 2026-27:max_bytes(150000):strip_icc()/GettyImages-2263800116-lead-e1af4d1172e147c7855c38c77fc917ae.jpg)
Iinstyle.com
VVariety
AAP News
UUFC.comUFC.com·Neutral
Official Weigh-In Results | UFC Freedom 250as of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Super Serum Skin Tint SPF 40 is ILIA's most-recommended product, ranking across 3 buyer questions, with Lip Wrap Reviving Balm close behind.
Lip Care & Cosmetics
Traits?
The words the panel uses.
AI most often praises ILIA for being "clean beauty" (4 mentions) and "skincare-infused" (2).
- clean beauty4
- skincare-infused2
- skincare2
- dewy2
- tinted2
- clean ingredients1
- clean formula1
- broad spectrum1
- dewy finish1
- daily use1
- glossy1
- comfortable1
Rivals?
Who it competes against.
ILIA and Tower 28 are neck and neck — 4–3 across 7 shared questions.
- Tower 28
Beauty & Personal Care
ILIA leads 4–3
Across 7 shared questions
- Summer Fridays
Beauty & Personal Care
Summer Fridays leads 4–3
Across 7 shared questions
- Kiehl's
Beauty & Personal Care
Dead even, 3–3
Across 6 shared questions
- Tatcha
Beauty & Personal Care
Tatcha leads 4–2
Across 6 shared questions
- Innisfree
Beauty & Personal Care
ILIA leads 3–2
Across 5 shared questions
- NARS
Beauty & Personal Care
NARS leads 3–2
Across 5 shared questions
- Kosas
Beauty & Personal Care
Kosas leads 3–2
Across 5 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #3), across 7 buying intents.
- AI verdictGemini ranks ILIA highest (avg #8.0); Claude most sceptical (#21.5).
- TraitsMost often associated with “clean beauty” (4 mentions) and “skincare-infused” (2).
- Top productSuper Serum Skin Tint SPF 40 is the most-mentioned ILIA product this snapshot.
- Closest rivalTower 28 (4–3 across 7 shared intents).
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