Brand profileBeauty & Personal Care
ISDIN
Dermatological skincare and sun protection brand
Best rank
Best placed #3 in Beauty & Personal Care.
What the AIs say
#3 best · 4 of 4 agree“perplexity ranks ISDIN highest (avg #8.7 over 6 mentions); ChatGPT is the most sceptical (#14.4).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“ISDIN receives strong consumer praise for its sunscreen and skincare products, though coverage is tempered by leadership transition news with chairman Marian Puig stepping down.”
synthesised · 8 articles via Google News · Who What Wear, instyle.com +6
The brief
The brand in a paragraph.
ISDIN was founded in Spain in 1975. The company makes sunscreen and dermatological products. They pioneered high-protection UV filters for sensitive skin. Their Fusion Water formula became the signature innovation. It absorbed fast without leaving residue. Today ISDIN operates across Europe, Asia, and America. The brand ranks sixth in Beauty and Personal Care globally. They appear in 6649 tracked brands worldwide. ISDIN remains Spain's leading dermatological sun protection company.
Act one
What the machines think.
Three AI models read the whole category and rank ISDIN's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks ISDIN highest (avg #8.7 over 6 mentions); ChatGPT is the most sceptical (#14.4).
perplexity
#8.7
avg over 6 mentions · best #3
Claude
#11.3
avg over 4 mentions · best #4
Gemini
#13.0
avg over 7 mentions · best #4
ChatGPT
#14.4
avg over 5 mentions · best #4
Wins & misses?
Where it leads, where it lags.
5 top-10 wins versus 4 lag spots where ISDIN finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 0 intents steady, 6 climbed, 0 slipped. Biggest move: climbed 14 ranks in Best Sunscreens for Sensitive Skin (now #6).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
Video reviews?
What reviewers say about the brand.
Best Tinted Sunscreen for Indian Skin? ISDIN Fusion Water Color Honest Review Brown Girl Test
Ageless Glow Chronicles
Worth it? ISDIN's $73 Eryfotona Actinica Sunscreen
Dr. Sarah Sheu
Honest Review | Isdin Sunscreen Fotoprotector Fusion Water Magic
Paulami Sen
ISDIN | SUNSCREEN REVIEW | IS IT WORTH IT? | FUSION WATER SUNSCREEN | SANA’S GLAM LIFE
Sana’s Glam Life
In the press?
What the world is saying.
What’s being written about ISDIN lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
WWho What Wear:max_bytes(150000):strip_icc()/052126-retinol-product-lead-669cdbd2b21b428fbb2f58e446c3c443.jpg)
Iinstyle.com
FFashionNetwork USAFashionNetwork USA·Neutral
Marian Puig steps down as Isdin chairman after 25 years at the company
TTeen VogueTeen Vogue·Positive
Hailey Bieber Found the Best Sunscreen for a Glowy Finish This Winter
WWomen's HealthWomen's Health·Positive
This Sunscreen Transformed My Skin In Two Days—And It's 30% Off For Prime Day
MModaes
GGlobal Cosmetics NewsGlobal Cosmetics News·Neutral
Marian Puig steps down as Isdin chairman following 25-year tenure
CCosmopolitanas of June 4 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Eryfotona Actinica Ultralight Emulsion SPF 50+ is ISDIN's most-recommended product, ranking across 5 buyer questions, with Eryfotona Actinica Mineral Sunscreen SPF 50+ close behind.
Traits?
The words the panel uses.
AI most often praises ISDIN for being "anti-aging" (9 mentions) and "dna repair enzymes" (5).
- anti-aging9
- dna repair enzymes5
- mineral4
- lightweight4
- photolyase3
- dna repair3
- ultralight3
- photoaging2
- daily use focus[1]1
- daily protection1
- broad spectrum1
- dermatologist-recommended1
Rivals?
Who it competes against.
ISDIN and Kiehl's are neck and neck — 5–4 across 9 shared questions.
- Kiehl's
Beauty & Personal Care
ISDIN leads 5–4
Across 9 shared questions
- CeraVe
Beauty & Personal Care
Dead even, 4–4
Across 8 shared questions
- Drunk Elephant
Beauty & Personal Care
Dead even, 4–4
Across 8 shared questions
- Paula's Choice
Beauty & Personal Care
Paula's Choice leads 5–2
Across 8 shared questions · 1 tied
- La Roche-Posay
Beauty & Personal Care
La Roche-Posay leads 7–1
Across 8 shared questions
- Murad
Beauty & Personal Care
ISDIN leads 5–2
Across 7 shared questions
- Tatcha
Beauty & Personal Care
ISDIN leads 5–2
Across 7 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #3), across 9 buying intents.
- AI verdictperplexity ranks ISDIN highest (avg #8.7); ChatGPT most sceptical (#14.4).
- TraitsMost often associated with “anti-aging” (9 mentions) and “dna repair enzymes” (5).
- Top productEryfotona Actinica Ultralight Emulsion SPF 50+ is the most-mentioned ISDIN product this snapshot.
- Closest rivalKiehl's (5–4 across 9 shared intents).
browse ISDIN in these categories