Not a Perfume

Beauty & Personal Care › Fragrances

Not a Perfume

Unisex eau de parfum spray fragrance

Juliette Has a Gun logoby Juliette Has a Gunbrand #43 in Fragrances
Where to buyOfficial site
Street price$59–$115as of Jun 25?
Price tier

Budget · bottom third of fragrances

Should you buy it??

OverturnedDividedHolds up

Divided

Thin evidence · 3 sources?

based on 3 of 6 signals

AI panel1 of 6 agree#21Buyers8,384 ★4.2

Quick take

In short: what each side says

AI panel · Buyers — each opened up in full further down ↓

AI panel#21 best pick1 of 6 models agree

Claude ranks this product at #25.0 on average

Buyers★ 4.28,384 ratings

Owners love its clean, subtle, skin-like quality and value, but weak longevity divides those seeking all-day wear from those who prefer a light fragrance.

The juries split — Divided. Check both sides before you commit.

Behind this verdict1 AI · 8,384 owners~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
Layton
Layton

Parfums de Marly logoby Parfums de Marly

Niche men's eau de parfum spray

Best rank in this scope, recent weeks Charted 12 of 13 weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #3 · Mar 1 · #1 · Apr 1 · #3 · May 1 · #11 · Jun 1 · #3 · Jul 1 · #28 · Sep 1 · #64 · Oct 1 · #29 · Nov 1 · #29 · Dec 1 · #16-wk trend?
Where to buy
new
#2
Baccarat Rouge 540 Eau de Parfum
Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian logoby Maison Francis Kurkdjian

Luxury eau de parfum fragrance

Best rank in this scope, recent weeks Charted 11 of 13 weeks Jan 1 · #24 · Feb 1 · #75 · Apr 1 · #46 · May 1 · #3 · Jun 1 · #1 · Jul 1 · #3 · Aug 1 · #3 · Sep 1 · #2 · Oct 1 · #8 · Nov 1 · #2 · Dec 1 · #26-wk trend?
Where to buy
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#3
Missing Person Eau de Parfum
Missing Person Eau de Parfum

Phlur logoby Phlur

Clean fragrance eau de parfum spray

Best rank in this scope, recent weeks Charted 8 of 13 weeks May 1 · #7 · Jun 1 · #8 · Jul 1 · #2 · Aug 1 · #9 · Sep 1 · #3 · Oct 1 · #2 · Nov 1 · #1 · Dec 1 · #36-wk trend?
Where to buy
-2
№ 01

The verdict

What the panel makes of it.

Not a Perfume ranks #12 for niche fragrances and earns 4.2 out of 5 stars from over 8,000 buyers who prize its clean, subtle skin-like scent and accessible price, though its weak longevity makes it better suited to those wanting a light fragrance than all-day wear.

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Claude ranks this product at #25.0 on average Averaging across the AI panel, Not a Perfume sits around #25.0 this snapshot.

  • ClaudeClaude

    #25.0

    2 appearances · best #21

    placed#1#10
    #21Best Vanilla Perfumes#29Best niche fragrances

  • GeminiGemini

    —

    Didn’t rank Not a Perfume this snapshot.

  • GrokGrok

    —

    Didn’t rank Not a Perfume this snapshot.

  • GPTGPT

    —

    Didn’t rank Not a Perfume this snapshot.

  • PerplexityPerplexity

    —

    Didn’t rank Not a Perfume this snapshot.

AI ModeAI Mode

Didn’t rank Not a Perfume this snapshot.

№ 03

Rank trajectory?

Weeks of movement.

#1#11#21#31#335/116/86/297/208/3#14#19#3#12#21#24#23#25#29

Act two · ★ new

What the people say.

The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.

№ 03b

Feature by feature

What critics and buyers say, by feature.

FeaturePressBuyers
Longevity & staying power—2.5
Subtlety & wearability—4.8
Scent profile & uniqueness—4.6
Value for money—4.5
Skin compatibility & drydown—4.3
SillagePraised—

“how intimately it projects and how it blends with natural body chemistry, ensuring low sillage and a gentle projection”— WhatScent

Bottle DesignPraised—

“A minimalist collection of perfume bottles, some clear and some with subtle amber hues, arranged to evoke a clean and modern”— WhatScent

OccasionPraised—

“Among its collection, Not a Perfume stands out as the most suitable for evening wear.”— AliExpress

From 6 published reviews + buyer ratings · last 18 months?

№ 04

What buyers say?

What Google knows about it.

Buyer reviews · Google Shopping?

Beyond the video critics, Google pools 8,384 buyer ratings of the Not a Perfume from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.

4.2 / 5

8,384 ratings · 7 written
across 3 retailers

Buyers are split
5★70%
4★10%
3★5%
2★4%
1★11%

What owners single out

Longevity & staying power2.5
Subtlety & wearability4.8
Scent profile & uniqueness4.6
Value for money4.5
Skin compatibility & drydown4.3

Buyers' weakest aspect—short staying power—directly echoes the video reviewers' knock on longevity.

In their words

“Juliette Has a Gun Not a Perfume is unlike anything I have ever worn. The first time I tried it, I was surprised by how clean and minimal it felt. It does not come across as a typical fragrance with layers of notes fighting for attention. Instead, it feels like an extension of your own skin, soft and subtle yet incredibly captivating.”

Matte B · verified purchase · influenster.com

“I agree with many of the reviews, this perfume doesn’t have a ton of staying power. But honestly, it still checks all the boxes for what I’m looking for. I’m an active mom, often heading to places like the library with my kids, and I don’t want to be the person with an overpowering cloud of fragrance around them. This scent is light, subtle, and clean, and makes me feel put together without being ”

brittany853 · verified purchase · sephora.com

as of June 25 · 8384 buyer ratings?

№ 05

Frequent rivals?

What it competes against.

№ 06

The recap

Where it stands today.

  • PositionBest rank #21 across 2 intents tracked (climbed 2 this week).
  • FootprintStrongest in Best Vanilla Perfumes (#21). Weakest in Best niche fragrances (#29).
  • TraitsMost often described as “clean” (2 mentions).
  • Closest rivalAngels' Share (0–2 across 2 shared intents).
  • MakerBy Juliette Has a Gun — see how it ranks across other intents on its brand profile.

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