Brand profileBeauty & Personal Care
Keeps
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#91 best · 2 of 6 agree“ChatGPT ranks Keeps highest (avg #3.0 over 1 mention); Perplexity is the most sceptical (#28.0).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Keeps's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Keeps highest (avg #3.0 over 1 mention); Perplexity is the most sceptical (#28.0).
ChatGPT
#3.0
avg over 1 mention · best #3
Perplexity
#28.0
avg over 1 mention · best #28
The words the panel uses
AI most often praises Keeps for being "affordable" (1 mention) and "caffeine" (1).
- affordable1
- caffeine1
- hair thinning1
- strengthening1
- subscription1
- thinning hair1
Wins & misses?
Where it leads, where it lags.
Keeps lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Keeps is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 11 weeks of tracking: 0 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Shampoo for Men (now #3).
Act three
The lineup, ranked.
Every Keeps product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Thickening Shampoo is the only Keeps product the AI assistants have picked so far — showing up in 2 buyer questions.
Rivals?
Who it competes against.
Keeps's closest rival is Baxter of California — and Keeps comes out ahead in 1 of 1 of the questions they both answer (100%).
- Baxter of CaliforniaBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- SuaveBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- NeutrogenaBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- GilletteBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- Kiehl'sBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- ArtNaturalsBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
- VanicreamBeauty & Personal CareKeeps leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 1 buying intent.
- AI verdictChatGPT ranks Keeps highest (avg #3.0); Perplexity most sceptical (#28.0).
- TraitsMost often associated with “affordable” (1 mentions) and “caffeine” (1).
- Top productThickening Shampoo is the most-mentioned Keeps product this snapshot.
- Closest rivalBaxter of California (1–0 across 1 shared intent).
browse Keeps in these categories