Best rank
Best placed #3 in Beauty & Personal Care.
What the AIs say
#3 best · 3 of 4 agree“Gemini ranks Kerastase highest (avg #3.0 over 1 mention); perplexity is the most sceptical (#18.7).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Kerastase's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Kerastase highest (avg #3.0 over 1 mention); perplexity is the most sceptical (#18.7).
Gemini
#3.0
avg over 1 mention · best #3
ChatGPT
#11.0
avg over 1 mention · best #11
perplexity
#18.7
avg over 3 mentions · best #11
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Kerastase finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 3 intents steady, 2 climbed, 1 slipped. Biggest move: slipped 17 ranks in Best Shampoos for Dry Hair (now #22).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
8H Magic Night Hair Serum is Kerastase's most-recommended product, ranking across 1 buyer question, with Curl Manifesto Bain Hydratation Douceur Shampoo close behind.
Traits?
The words the panel uses.
AI most often praises Kerastase for being "anti-aging" (1 mention) and "anti-frizz" (1).
- anti-aging1
- anti-frizz1
- breakage-prone1
- curly1
- deep repair1
- dry1
- dry hair1
- fine hair1
- heat protection1
- hydrating1
- hydration1
- luxury1
Rivals?
Who it competes against.
Kerastase's closest rival is Virtue — and Kerastase comes out ahead in 3 of 3 of the questions they both answer (100%).
- Virtue
Beauty & Personal Care
Kerastase leads 3–0
Across 3 shared questions
- L'Oréal Paris
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
- Pantene
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
- Aveda
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
- SheaMoisture
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
- Garnier
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
- Necessaire
Beauty & Personal Care
Kerastase leads 2–1
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #3), across 3 buying intents.
- AI verdictGemini ranks Kerastase highest (avg #3.0); perplexity most sceptical (#18.7).
- TraitsMost often associated with “anti-aging” (1 mentions) and “anti-frizz” (1).
- Top product8H Magic Night Hair Serum is the most-mentioned Kerastase product this snapshot.
- Closest rivalVirtue (3–0 across 3 shared intents).
browse Kerastase in these categories