Ultra Facial Cleanser

Beauty & Personal Care › Grooming

Ultra Facial Cleanser

Gentle liquid facial cleanser

Kiehl's logoby Kiehl'sbrand #12 in Grooming
Where to buy

Should you buy it??

ReconsiderCheckTrust it

Trust it — mostly

based on 3 of 5 signals

AI panel3 of 4 agree#7Buyers9,878 ★4.6

Quick take

In short: what each side says

AI · critics · buyers · brand claims — each opened up in full further down ↓

AI panel#7 best pick3 of 4 models agree

Best on perplexity (avg #7.0), weakest on ChatGPT (#29.0)

Buyers★ 4.69,878 ratings

Owners love its gentle, non-drying formula and effective makeup removal, but some report recent formula changes that strip skin and alter texture.

All sides land high — a confident buy, with the caveats below.

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№ 01

The verdict

What the panel makes of it.

Kiehl's makes Ultra Facial Cleanser, a liquid cleanser. The company released it years ago in America. It contains water, glycerin, and plant extracts. People with sensitive skin buy it. It removes dirt without stripping natural oils. AI assistants rank it eighth for sensitive skin cleansers.

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Best on perplexity (avg #7.0), weakest on ChatGPT (#29.0) Averaging across the AI panel, Ultra Facial Cleanser sits around #16.3 this snapshot.

№ 03

Rank trajectory?

Weeks of movement.

#5#10#15#20#224/275/45/115/185/256/16/86/15#7

Act two · ★ new

What the people say.

The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.

№ 04

What buyers say?

What Google knows about it.

Buyer reviews · Google Shopping?

Beyond the video critics, Google pools 9,878 buyer ratings of the Ultra Facial Cleanser from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.

4.6 / 5

9,878 ratings · 7 written
across 5 retailers

Buyers trust it
5★75%
4★15%
3★5%
2★2%
1★3%

What owners single out

Gentleness & non-drying4.8
Makeup removal effectiveness4.7
Skin feel after cleansing4.6
Suitability for sensitive/treated skin4.5
Product consistency & formula stability2.5

Review 5's complaint about the product now leaving skin stripped and dry directly contradicts the cleanser's core strength that video reviewers likely highlighted.

In their words

“My husband and I both use this cleanser and regularly re-order it. I like that it gently foams and my skin feels lovely and clean, without feeling dry afterwards. We both use it twice a day. I find that when I do wear make-up it effectively removes all traces and my skin feels lovely and soft. You only need a small amount as a little goes a long way. Will continue to buy and would recommend. We no”

Sofabound · verified purchase · lookfantastic.com

“I have been using this cleanser for years and loved it, it never dried out my skin and my skin has felt clean and clear. I just received a new bottle and instantly noticed a difference, it smells very different almost like sunscreen and is very thick and does not lather up like it used to. The biggest complaint I have with the change is now my skin feels super stripped and dry after using this and”

alybrd · verified purchase · sephora.com

as of June 5 · 9878 buyer ratings?

№ 05

Frequent rivals?

What it competes against.

№ 06

The recap

Where it stands today.

  • PositionBest rank #7 across 2 intents tracked (climbed 2 this week).
  • FootprintStrongest in Best Face Washes for Men (#7). Weakest in Best Cleansers for Sensitive Skin (#13).
  • AI verdictperplexity ranks it highest (#7.0); ChatGPT most sceptical (#29.0) — a split the people don’t share.
  • TraitsMost often described as “classic formula”.
  • Closest rivalToleriane Purifying Foaming Cleanser (1–1 across 2 shared intents).
  • MakerBy Kiehl's — see how it ranks across other intents on its brand profile.

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