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Ultra Clean Liquid Laundry Detergent
Laundry
by Kirkland Signaturebrand #59 in LaundryPremium · top third of laundry
Should you buy it??
Trust it
based on 3 of 6 signals
Quick take
In short: what each side says
AI panel · Buyers — each opened up in full further down ↓
perplexity ranks this product at #8.0 on average
Owners love the hypoallergenic formula and excellent value, but stock availability issues and rare allergic reactions divide satisfaction.
Every side lands high — Trust it.
Main competitors
Top rivals in Laundry.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks this product at #8.0 on average Averaging across the AI panel, Ultra Clean Liquid Laundry Detergent sits around #8.0 this snapshot.
Gemini
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Didn’t rank Ultra Clean Liquid Laundry Detergent this snapshot.
GPT
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Didn’t rank Ultra Clean Liquid Laundry Detergent this snapshot.
AI Mode
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Didn’t rank Ultra Clean Liquid Laundry Detergent this snapshot.
Claude
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Didn’t rank Ultra Clean Liquid Laundry Detergent this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 59 buyer ratings of the Ultra Clean Liquid Laundry Detergent from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
59 ratings · 7 written
across 3 retailers
What owners single out
In their words
“This is the only laundry detergent that I use. I have tried many brands and types and many give me rashes on my chest after wearing my clothes after the wash. When I use this laundry detergent I get no rashes at all and every thing feels and smells clean. Also a decent price compared to other competitors.”
phil.c · verified purchase · influenster.com
“I had never tried Kirkland ultra clean detergent before now and ended up experiencing a terrible reaction to this detergent. I have NEVER had a severe allergic reaction to ANY detergent or soap in my entire life. I became itchy once with the red bottle of tide but nothing too serious. This detergent on the other hand, made me break out in red spots, rash looking, and painful red patches all over m”
Aga R. Ramos · verified purchase · Google
as of July 6 · 59 buyer ratings?
Frequent rivals?
What it competes against.
- Original Liquid Laundry DetergentGainKirkland Signature leads 1–0 · 1 sharedRead
- Clorox 2 for Colors Stain Remover and Laundry AdditiveCloroxKirkland Signature leads 1–0 · 1 sharedRead
- Gain Flings! Laundry Detergent Pacs Plus Odor DefenseGainKirkland Signature leads 1–0 · 1 sharedRead
- OxiClean Versatile Stain Remover PowderOxiCleanKirkland Signature leads 1–0 · 1 sharedRead
- Arm & Hammer Powder Laundry DetergentArm & HammerKirkland Signature leads 1–0 · 1 sharedRead
- Dreft Stage 1: Newborn Liquid DetergentDreftKirkland Signature leads 1–0 · 1 sharedRead
- ECOS Laundry Detergent LiquidEcosKirkland Signature leads 1–0 · 1 sharedRead
Alternatives by price · Same field?
Same money, different answer.
The recap
Where it stands today.
- PositionBest rank #8 across 1 intent tracked (climbed 2 this week).
- FootprintStrongest in Best Laundry Detergents (#8).
- TraitsMost often described as “budget”.
- Closest rivalOriginal Liquid Laundry Detergent (1–0 across 1 shared intent).
- MakerBy Kirkland Signature — see how it ranks across other intents on its brand profile.
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