Brand profileBeauty & Personal Care
MAC
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#51 best · 2 of 6 agree“Gemini ranks MAC highest (avg #15.0 over 1 mention); Grok is the most sceptical (#17.7).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank MAC's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks MAC highest (avg #15.0 over 1 mention); Grok is the most sceptical (#17.7).
Gemini
#15.0
avg over 1 mention · best #15
Grok
#17.7
avg over 3 mentions · best #10
The words the panel uses
AI most often praises MAC for being "high-shine" (2 mentions) and "classic" (1).
- high-shine2
- classic1
- creamy1
- dimensional1
- glossy1
- iconic1
- intense1
- juicy1
- pearl1
- plumping1
- pro1
- sticky-finish1
Wins & misses?
Where it leads, where it lags.
MAC lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — MAC is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 1 climbed, 1 slipped. Biggest move: slipped 23 ranks in Best Lip Oils (now #30).
Act three
The lineup, ranked.
Every MAC product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Squirt Plumping Gloss Stick is MAC's most-recommended product, ranking across 1 buyer question, with Lipglass 2026 Clear close behind.
Rivals?
Who it competes against.
MAC's closest rival is Bobbi Brown — and MAC comes out ahead in 2 of 2 of the questions they both answer (100%).
- Bobbi BrownBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- SaieBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- Victoria Beckham BeautyBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- L'Oréal ParisBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- Burt's BeesBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- ColourPopBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
- Urban DecayBeauty & Personal CareMAC leads 2–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #10), across 2 buying intents.
- AI verdictGemini ranks MAC highest (avg #15.0); Grok most sceptical (#17.7).
- TraitsMost often associated with “high-shine” (2 mentions) and “classic” (1).
- Top productSquirt Plumping Gloss Stick is the most-mentioned MAC product this snapshot.
- Closest rivalBobbi Brown (2–0 across 2 shared intents).
browse MAC in these categories