Beauty & Personal Care
its home category
What the AIs say
#25 best · 5 of 6 agree“ChatGPT ranks MAC highest (avg #4.0 over 1 mention); Gemini is the most sceptical (#20.0).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank MAC's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks MAC highest (avg #4.0 over 1 mention); Gemini is the most sceptical (#20.0).
ChatGPT
#4.0
avg over 1 mention · best #4
Claude
#6.0
avg over 1 mention · best #6
Grok
#11.0
avg over 3 mentions · best #3
Perplexity
#16.0
avg over 1 mention · best #16
Gemini
#20.0
avg over 1 mention · best #20
The words the panel uses
AI most often praises MAC for being "buildable" (1 mention) and "classic" (1).
- buildable1
- classic1
- comfortable wear1
- creamy1
- durable1
- glossy1
- iconic brand1
- intense1
- juicy1
- kissproof1
- lightweight1
- 24-hour wear1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where MAC finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 0 intents steady, 2 climbed, 2 slipped. Biggest move: slipped 13 ranks in Best Lip Oils (now #20).
Act three
The lineup, ranked.
Every MAC product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Squirt Plumping Gloss Stick is MAC's most-recommended product, ranking across 1 buyer question, with Locked Kiss Ink 24HR Lipcolour close behind.
Rivals?
Who it competes against.
MAC's closest rival is Bobbi Brown — and MAC comes out ahead in 3 of 4 of the questions they both answer (75%).
- Bobbi BrownBeauty & Personal CareMAC leads 3–1 · 4 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareMAC leads 3–1 · 4 shared · 1 categoryCompare
- ChanelBeauty & Personal CareMAC leads 3–1 · 4 shared · 1 categoryCompare
- LancômeBeauty & Personal CareMAC leads 3–1 · 4 shared · 1 categoryCompare
- Anastasia Beverly HillsBeauty & Personal CareMAC leads 3–1 · 4 shared · 1 categoryCompare
- Tower 28 BeautyBeauty & Personal CareEven 2–2 · 4 shared · 1 categoryCompare
- E.L.F. CosmeticsBeauty & Personal CareEven 2–2 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 4 buying intents.
- AI verdictChatGPT ranks MAC highest (avg #4.0); Gemini most sceptical (#20.0).
- TraitsMost often associated with “buildable” (1 mentions) and “classic” (1).
- Top productSquirt Plumping Gloss Stick is the most-mentioned MAC product this snapshot.
- Closest rivalBobbi Brown (3–1 across 4 shared intents).
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