No.04 Bois de Balincourt

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No.04 Bois de Balincourt

Unisex woody eau de parfum

Maison Louis Marie logoby Maison Louis Mariebrand #38 in Fragrances
Street price~$100as of Jul 31?
Price tier

Mid-range · middle third of fragrances

Should you buy it??

OverturnedDividedHolds up

Holds up — with one check

Thin evidence · 2 sources?
Standing?
as of August 3 · 6 AIs

Rank trend · Fragrances?

#1#26#51#76#101#108Jun 8Jun 15Jun 22Jul 13Jul 20Jul 27Aug 3

Quick take

In short: what each side says

AI panel · Buyers · The street — each opened up in full further down ↓

AI panel#1 best pick3 of 6 models agree

Best on Gemini (avg #1.0), weakest on Claude (#10.0)

Buyers4.22,339 ratings

Owners adore the warm, woody, earthy scent profile and its emotional resonance, but longevity varies by retailer and some report significant differences between Sephora and direct-from-company…

The street+100 net5 clips · 456K views

People love No. 4 for its cozy woody-spice warmth and sandalwood-cedar blend, and praise it as an affordable dupe for pricier fragrances that actually delivers.

All sides but one land high — Holds up — with one check: owners score product authenticity & consistency weakest.

Behind this verdict3 AIs · 2,339 owners~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
Layton
Layton

Parfums de Marly logoby Parfums de Marly

Niche men's eau de parfum spray

Best rank in this scope, recent weeks Charted 12 of 13 weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #3 · Mar 1 · #1 · Apr 1 · #3 · May 1 · #11 · Jun 1 · #3 · Jul 1 · #28 · Sep 1 · #64 · Oct 1 · #29 · Nov 1 · #29 · Dec 1 · #16-wk trend?
#2
Baccarat Rouge 540 Eau de Parfum
Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian logoby Maison Francis Kurkdjian

Luxury eau de parfum fragrance

Best rank in this scope, recent weeks Charted 11 of 13 weeks Jan 1 · #24 · Feb 1 · #75 · Apr 1 · #46 · May 1 · #3 · Jun 1 · #1 · Jul 1 · #3 · Aug 1 · #3 · Sep 1 · #2 · Oct 1 · #8 · Nov 1 · #2 · Dec 1 · #26-wk trend?
#3
Missing Person Eau de Parfum
Missing Person Eau de Parfum

Phlur logoby Phlur

Clean fragrance eau de parfum spray

Best rank in this scope, recent weeks Charted 8 of 13 weeks May 1 · #7 · Jun 1 · #8 · Jul 1 · #2 · Aug 1 · #9 · Sep 1 · #3 · Oct 1 · #2 · Nov 1 · #1 · Dec 1 · #36-wk trend?

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Best on Gemini (avg #1.0), weakest on Claude (#10.0) Averaging across the AI panel, No.04 Bois de Balincourt sits around #4.3 this snapshot.

  • GeminiGemini

    #1.0

    1 appearance · best #1

  • GPTGPT

    #2.0

    1 appearance · best #2

  • ClaudeClaude

    #10.0

    1 appearance · best #10

  • GrokGrok

    Didn’t rank No.04 Bois de Balincourt this snapshot.

  • PerplexityPerplexity

    Didn’t rank No.04 Bois de Balincourt this snapshot.

AI ModeAI Mode

Didn’t rank No.04 Bois de Balincourt this snapshot.

02

Rank trajectory?

Weeks of movement.

#1#11#21#236/86/297/208/3#5

Act two · ★ new

What the people say.

The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.

03

Voice of the street?

What the crowd says in 15 seconds.

Voice of the street · Short-form?

People love No. 4 for its cozy woody-spice warmth and sandalwood-cedar blend, and praise it as an affordable dupe for pricier fragrances that actually delivers.

Creator voice

5 short-form clips of the No.04 Bois de Balincourt · since Jun ’23 · net +100 leans positive

What keeps coming up

Woody, warm spice profile with sandalwood & cedarpraise · in 3
Affordable dupe for pricier fragrancespraise · in 2
Romantic, cozy, elevated scent for winterpraise · in 2
Versatile product range (perfume, body oil, diffuser, deodorant)praise · in 1
Lingers throughout the day, memorable scentpraise · in 1

The clips behind this

Benched against

Replica by the Fireplace · in 1 clip · 3K views
Compared as a similar warm scent preference

Elizabeth and James Nirvana Bourbon · in 1 clip · 3K views
Previous favorite warm fragrance

Replica Coffee Break · in 1 clip · 3K views
Similar warm library scent profile

Tom Ford Soleil Blanc · in 1 clip · 3K views
No. 4 described as a dupe for this

Where it shows up

Winter wear×1

Travel×1

Woody perfumes just hit different in the winter, and this one is one of my all time favorites.

@thetopnotes · 22K views · not sponsored

as of July 14 · 5 short-form clips?

04

What buyers say?

What Google knows about it.

Buyer reviews · Google Shopping?

Beyond the video critics, Google pools 2,339 buyer ratings of the No.04 Bois de Balincourt from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.

4.2 / 5

2,339 ratings · 7 written
across 2 retailers

Buyers are split
564%
415%
39%
25%
17%

What owners single out

Scent profile & warmth4.8
Longevity & projection4.2
Product authenticity & consistency3.5
Versatility & wearability4.5

Buyers note variable longevity depending on where purchased, echoing critic concerns about sillage consistency.

In their words

This perfume is something you don’t just smell you truly feel it. It’s soft, warm, and deep, like that kind of peace you can’t describe, only experience. The first time I smelled it, I knew it wasn’t just a fragrance; it was a presence, a quiet confidence that wraps around you gently. It has this perfect balance a clean, woody scent with a hint of sweetness that feels timeless.

Daniela881022 · verified purchase · sephora.com

This is a scam. The smell is great but I bought it from Sephora for a long time ( liked the smell but didnt underwhy it was so fleeting, like a body spray) before realizing they don't sell the product as it comes from the company. Just bought it directly from them and the smell is stronger, lasts longer and is LITERALLY a different COLOR (picture is from company, look its not clear).

AndieFNo4 · verified purchase · sephora.com

as of July 31 · 2339 buyer ratings?

Act three · ★ new

Do they agree?

Put the machine's rank and the owners' score in one frame, settle it with a verdict, and answer the only question that matters: should you buy it?

05

The disagreement

Where the juries actually split.

The AI models split with each other.

Gemini

#1avg rank

ranks it highest of the panel

Claude

#10avg rank

the most sceptical model

owners 4.2★ sits outside the models' split.

owners 4.2★

Per-model average ranks from this week's panel?

08

The recap

Where it stands today.

  • PositionBest rank #1 across 1 intent tracked (climbed 2 this week).
  • FootprintStrongest in Best Clean Perfumes (#1).
  • TraitsMost often described as woody (2 mentions).
  • Closest rivalMyth Eau de Parfum (1–0 across 1 shared intent).
  • MakerBy Maison Louis Marie — see how it ranks across other intents on its brand profile.

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