Brand profileBeauty & Personal Care
Maybelline New York
Beauty & Personal Care brand
Best rank
#1 in Beauty & Personal Care — its strongest category.
What the AIs say
#1 best · 4 of 4 agree“perplexity ranks Maybelline New York highest (avg #4.0 over 1 mention); Gemini is the most sceptical (#23.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Maybelline New York's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Maybelline New York highest (avg #4.0 over 1 mention); Gemini is the most sceptical (#23.0).
perplexity
#4.0
avg over 1 mention · best #4
ChatGPT
#15.3
avg over 3 mentions · best #1
Claude
#16.0
avg over 1 mention · best #16
Gemini
#23.0
avg over 2 mentions · best #20
Wins & misses?
Where it leads, where it lags.
2 top-10 wins (1 #1) versus 2 lag spots where Maybelline New York finishes below #20.
Top wins
Where it lags
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Lifter Gloss is Maybelline New York's most-recommended product, ranking across 1 buyer question, with Super Stay Teddy Tint close behind.
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Traits?
The words the panel uses.
AI most often praises Maybelline New York for being "drugstore" (3 mentions) and "affordable" (3).
- drugstore3
- affordable3
- hydrating2
- transfer-proof2
- plumping2
- hyaluronic1
- light1
- modern1
- plump1
- shine1
- shiny1
- value1
Rivals?
Who it competes against.
Maybelline New York's closest rival is Kylie Cosmetics — and Maybelline New York comes out ahead in 3 of 4 of the questions they both answer (75%).
- Kylie Cosmetics
Beauty & Personal Care
Maybelline New York leads 3–1
Across 4 shared questions
- Too Faced
Beauty & Personal Care
Maybelline New York leads 3–1
Across 4 shared questions
- SEPHORA COLLECTION
Beauty & Personal Care
Maybelline New York leads 3–1
Across 4 shared questions
- Haus Labs by Lady Gaga
Beauty & Personal Care
Maybelline New York leads 3–1
Across 4 shared questions
- E.L.F. Cosmetics
Beauty & Personal Care
Dead even, 2–2
Across 4 shared questions
- Rare Beauty by Selena Gomez
Beauty & Personal Care
Dead even, 2–2
Across 4 shared questions
- NYX Professional Makeup
Beauty & Personal Care
Dead even, 2–2
Across 4 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #1), across 4 buying intents.
- AI verdictperplexity ranks Maybelline New York highest (avg #4.0); Gemini most sceptical (#23.0).
- TraitsMost often associated with “drugstore” (3 mentions) and “affordable” (3).
- Top productLifter Gloss is the most-mentioned Maybelline New York product this snapshot.
- Closest rivalKylie Cosmetics (3–1 across 4 shared intents).
browse Maybelline New York in these categories