Brand profileBeauty & Personal Care
Maybelline New York
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
by Maybelline New York
Lip Care & Cosmetics
by Maybelline New York
Lip Care & Cosmetics
What the AIs say
#36 best · 2 of 6 agree“ChatGPT ranks Maybelline New York highest (avg #9.3 over 4 mentions); Gemini is the most sceptical (#19.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Maybelline New York is generating strong positive coverage centered on innovative campaigns, celebrity partnerships, and music-driven brand experiences, with recognition for AI optimization and…”
synthesised · 8 articles via Google News · Cosmetics Business, PR Newswire +6
The brief
The brand in a paragraph.
Maybelline New York is driving strong press momentum through celebrity partnerships, music-driven campaigns, and digital innovation, with recent coverage highlighting AI optimization across its marketing. Its biggest strength lies in celebrity and music-led brand experiences; the main caveat is that recent positive coverage focuses narrowly on campaign innovation rather than product performance or broader consumer sentiment.
Act one
What the machines think.
Several AI models read the whole category and rank Maybelline New York's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Maybelline New York highest (avg #9.3 over 4 mentions); Gemini is the most sceptical (#19.0).
ChatGPT
#9.3
avg over 4 mentions · best #1
Gemini
#19.0
avg over 1 mention · best #19
The words the panel uses
AI most often praises Maybelline New York for being "transfer-resistant" (2 mentions) and "plumping" (2).
- transfer-resistant2
- plumping2
- drugstore1
- glossy1
- high-shine1
- hyaluronic acid1
- hyaluronic-acid1
- longevity1
- matte1
- shine1
- smoothing1
- 16-hour wear1
Wins & misses?
Where it leads, where it lags.
Maybelline New York lands 2 top-10 placements (including 1 #1) with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Maybelline New York is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 1 intent steady, 3 climbed, 0 slipped. Biggest move: climbed 11 ranks in Best Lip Oils (now #15).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Maybelline New York lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
CCosmetics BusinessCosmetics Business·Positive
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
PPR Newswire
GGrazia IndiaGrazia India·Positive
How Maybelline New York Is Redefining Beauty Through Music | Grazia India
CCosmopolitan India
LLittle Black Book | LBBOnlineLittle Black Book | LBBOnline·Neutral
VML Named Lead US Social Agency for Maybelline New York and Essie:max_bytes(150000):strip_icc()/050826-gigi-hadid-840143efa41f4f08bb6c40c0848d42ce.jpg)
Iinstyle.com/elle-india/media/media_files/2026/07/01/maybelline-2026-07-01-16-03-50.jpg)
EElle IndiaElle India·Positive
Maybelline New York Takes Over Mumbai With Maybe It's My Stage
DDrug Store NewsDrug Store News·Positive
Edie Falco marks first commercial beauty campaign alongside Maybelline New Yorkas of July 8 · 8 stories?
Act three
The lineup, ranked.
Every Maybelline New York product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Lifter Gloss is Maybelline New York's most-recommended product, ranking across 2 buyer questions, with Maybelline New York SuperStay Matte Ink Liquid Lipstick close behind.
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Rivals?
Who it competes against.
Maybelline New York's closest rival is Bobbi Brown — and Maybelline New York comes out ahead in 4 of 4 of the questions they both answer (100%).
- Bobbi BrownBeauty & Personal CareMaybelline New York leads 4–0 · 4 shared · 1 categoryCompare
- L'Oréal ParisBeauty & Personal CareMaybelline New York leads 3–1 · 4 shared · 1 categoryCompare
- Anastasia Beverly HillsBeauty & Personal CareMaybelline New York leads 3–1 · 4 shared · 1 categoryCompare
- SEPHORA COLLECTIONBeauty & Personal CareMaybelline New York leads 3–1 · 4 shared · 1 categoryCompare
- HUDA BEAUTYBeauty & Personal CareMaybelline New York leads 3–1 · 4 shared · 1 categoryCompare
- LancômeBeauty & Personal CareMaybelline New York leads 3–1 · 4 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareMaybelline New York leads 3–0 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #1), across 4 buying intents.
- AI verdictChatGPT ranks Maybelline New York highest (avg #9.3); Gemini most sceptical (#19.0).
- TraitsMost often associated with “transfer-resistant” (2 mentions) and “plumping” (2).
- Top productLifter Gloss is the most-mentioned Maybelline New York product this snapshot.
- Closest rivalBobbi Brown (4–0 across 4 shared intents).
browse Maybelline New York in these categories