Beauty & Personal Care › Lip Care & Cosmetics
Lifter Gloss
Lightweight plumping lip gloss with hyaluronic acid
More about it ↓Should you buy it??
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No AI ranking, reviews or press for this product yet — nothing to base a verdict on.
Quick read · who it’s for
Main competitors
Top rivals in Lip Care & Cosmetics.
About
What it is.
Lifter Gloss is a liquid lip gloss within Maybelline's mainstream lip color range, formulated with hyaluronic acid and applied via an XL wand applicator. It sits in the plumping-gloss segment, delivering sheer, tinted color with a glossy, non-sticky finish rather than opaque lipstick-level coverage.
The formula is built around hydration and lip-surface smoothing, aiming to visibly enhance lip contour and add shine and lift with each layered application. It suits people who want an everyday, low-fuss gloss for a fuller-looking mouth without a separate lip-plumping step — layered alone or over lipstick as part of a routine that favors moisture and shine over long-wear matte pigment.
The verdict
Maybelline Lifter Gloss ranks #12 among AI-assessed lip glosses and earns strong buyer approval (4.7/5 from over 25,000 ratings) for its hydrating formula and smooth application, though the slightly sticky texture and need for frequent reapplication undercut its non-sticky marketing claim.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Find your situation?
Made for some — wrong for others.
You want a lip gloss that goes on smoothly and does what it promises without fuss.
Lightweight formula with high marks for texture and application; no special prep, technique, or configuration needed—works out of the box.
You need a lip gloss you can trust to deliver consistent results without surprises.
25,508 ratings show broad consensus; Maybelline is an established, mature brand with a settled product line; low risk of discontinuation or quality drift.
You want a hydrating lip gloss that actually works without spending a fortune.
Mid-range street price with a 4.7/5 rating and strong hydration & plumping claims delivers solid performance-per-dollar; no premium markup for the brand tier.
You're looking for a lip gloss that excels across hydration, texture, color, and feel.
High buyer rating with deep review count and strong marks across all key aspects (hydration, texture, shade, plumping, design); no major weak points detected.
You love lip products that feel luxurious and deliver a sensory experience beyond basic color.
Strong marks for scent, taste, plumping effect, and packaging design suggest a pleasurable experience; however, mid-tier brand positioning limits prestige appeal.
Grounded in our buyer-review, reviewer-video, price and successor signals — a poor fit names a closer pick · as of Jul 22.
Frequently asked
What buyers want to know.
Maybelline Lifter Gloss thoughts please—is it worth buying?r/drugstoreMUA
Buyers rate it 4.7 out of 5 across over 25,000 reviews, with particular strength in hydration and smooth application. The formula delivers shine and a fuller-looking lip without heavy texture, making it a solid mid-range choice if you want consistent results without fuss.
Has anyone used up a Maybelline Lifter Gloss—how long does it last?r/ProjectPan
Owners report using it regularly enough to repurchase the same shade, indicating decent longevity for daily use. Some note it requires frequent reapplication for color payoff, so how long a tube lasts depends on how often you reapply.
What a dupe for the Maybelline Lifter Gloss in Petal?r/drugstoreMUA
The material does not identify comparable products or dupes for this gloss. If you like the Petal shade specifically, Maybelline offers five additional exclusive shades at CVS (Opal, Brass, Ruby, Heat, and Sand) along with other shades at Ulta, so there are other Lifter Gloss options to try.
Does Maybelline Lifter Gloss actually feel sticky, or is it non-sticky like they claim?
The non-sticky claim is overstated. Most buyers find the texture comfortable and hydrating, but some explicitly report stickiness, and the formula can feel slightly heavy compared to other glosses. It delivers shine without feeling dry, but "non-sticky" does not match all owner experiences.
Will Maybelline Lifter Gloss keep my lips hydrated all day?
Buyers consistently report hydrated lips after applying it, with hydration scoring 4.8 out of 5. However, the color and shine require frequent reapplication throughout the day, so the hydration benefit is strongest right after you apply it.
Who is Maybelline Lifter Gloss best for?
It suits anyone who wants a smooth, glossy lip gloss that hydrates without complication—no special prep or technique needed. It works well if you prefer a fuller-looking mouth with shine over long-lasting matte color, and if you value a hydrating formula at a drugstore price point.
Source-tagged questions come verbatim from public forum threads · answers are ours
The recap
Where it stands today.
- MakerBy Maybelline — see how it ranks across other intents on its brand profile.