Best rank
Best placed #3 in Supplements & Nutrition.
What the AIs say
#3 best · 4 of 4 agree“Gemini ranks MyProtein highest (avg #14.7 over 12 mentions); perplexity is the most sceptical (#18.5).”
synthesised · the AI panel
The brief
The brand in a paragraph.
MyProtein started in 2004 in Manchester, England. Founder Alan Sillitoe built a whey protein business from a garage. They make protein powders, bars, and sports nutrition supplements. The brand exploded when they offered cheap whey at scale, undercutting established competitors. Myprotein became known for aggressive discounting and email marketing that flooded inboxes. Nestle acquired them in 2014 for undisclosed terms. Today they operate globally, dominating online sports supplement sales. The brand ranks third in Supplements and Nutrition across 21,133 tracked brands. Their model remains simple: low margins, high volume, constant promotion. They sell direct to consumers through their website. MyProtein now represents the modern supplement playbook: commodity products, efficient manufacturing, digital-first distribution.
Act one
What the machines think.
Three AI models read the whole category and rank MyProtein's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks MyProtein highest (avg #14.7 over 12 mentions); perplexity is the most sceptical (#18.5).
Gemini
#14.7
avg over 12 mentions · best #3
ChatGPT
#15.2
avg over 6 mentions · best #6
Claude
#17.0
avg over 2 mentions · best #4
perplexity
#18.5
avg over 6 mentions · best #8
Wins & misses?
Where it leads, where it lags.
5 top-10 wins versus 3 lag spots where MyProtein finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 2 intents steady, 2 climbed, 2 slipped. Biggest move: slipped 5 ranks in Best Protein Bars (now #21).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
Video reviews?
What reviewers say about the brand.
Multivitamins: Should You Be Taking Them? | Nutritionist Explains | Myprotein
Myprotein
My Protein vs Optimum Nutrition: Analyzing Their Strengths and Weaknesses (Which Prevails?)
Deep Consumer Breakdowns
Snickers x MyProtein Review… Original vs White! Which One’s Actually Worth It?
Sall Food & Fitness
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Impact Whey Isolate is MyProtein's most-recommended product, ranking across 1 buyer question, with Creatine Monohydrate close behind.
Traits?
The words the panel uses.
AI most often praises MyProtein for being "value" (8 mentions) and "high protein" (4).
- value8
- high protein4
- budget friendly3
- budget3
- premium2
- simple2
- purity2
- good value2
- creapure2
- budget-friendly2
- energy2
- versatile2
Rivals?
Who it competes against.
MyProtein and Garden of Life are neck and neck — 5–5 across 11 shared questions.
- Garden of Life
Food, Beverages & Snacks
Dead even, 5–5
Across 11 shared questions · 1 tied
- Optimum Nutrition
Food, Beverages & Snacks
Optimum Nutrition leads 7–3
Across 10 shared questions
- Transparent Labs
Supplements & Nutrition
Transparent Labs leads 8–1
Across 9 shared questions
- Orgain
Food, Beverages & Snacks
Dead even, 4–4
Across 8 shared questions
- MusclePharm
Food, Beverages & Snacks
MyProtein leads 5–2
Across 7 shared questions
- BSN
Food, Beverages & Snacks
Dead even, 3–3
Across 7 shared questions · 1 tied
- Thorne
Supplements & Nutrition
Thorne leads 4–3
Across 7 shared questions
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best #3), across 10 buying intents.
- AI verdictGemini ranks MyProtein highest (avg #14.7); perplexity most sceptical (#18.5).
- TraitsMost often associated with “value” (8 mentions) and “high protein” (4).
- Top productImpact Whey Isolate is the most-mentioned MyProtein product this snapshot.
- Closest rivalGarden of Life (5–5 across 11 shared intents).
browse MyProtein in these categories