Brand profileSupplements & Nutrition
MyProtein
Brand in Supplements & Nutrition
Supplements & Nutrition
its home category
What the AIs say
#28 best · 5 of 6 agree“Grok ranks MyProtein highest (avg #9.0 over 5 mentions); Gemini is the most sceptical (#24.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d to Jul 26“MyProtein is expanding its product portfolio with new launches including Clear Whey Protein Water and Mars-branded whey protein, while returning to growth despite rising ingredient costs.”
synthesised · 8 articles via Google News · Drug Store News, Steady +6
The brief
The brand in a paragraph.
MyProtein maintains strong reviewer credibility for smooth-mixing whey isolates and balanced flavors, though competitors often deliver higher protein density per serving; its press presence underscores consistent product innovation and market momentum, yet some digestive-benefit claims around premium lines lack substantiation.
Act one
What the machines think.
Several AI models read the whole category and rank MyProtein's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks MyProtein highest (avg #9.0 over 5 mentions); Gemini is the most sceptical (#24.0).
Grok
#9.0
avg over 5 mentions · best #5
ChatGPT
#15.0
avg over 3 mentions · best #5
Perplexity
#18.7
avg over 7 mentions · best #10
Claude
#20.3
avg over 4 mentions · best #8
Gemini
#24.0
avg over 3 mentions · best #21
The words the panel uses
AI most often praises MyProtein for being "value" (8 mentions) and "affordable" (5).
- value8
- affordable5
- pure3
- bulk3
- unflavored2
- mixability2
- everyday use2
- easy mixing2
- isolate2
- flavor variety2
- protein blend2
- variety2
Wins & misses?
Where it leads, where it lags.
MyProtein lands 4 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — MyProtein is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 16 weeks of tracking: 1 intent steady, 1 climbed, 4 slipped. Biggest move: slipped 7 ranks in Best Vegan Protein Powders (now #17).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 5 reviews · as of Jul 2026
Reviewers see MyProtein as a reliable, easy-drinking whey brand with a wide flavor range, though rivals sometimes edge it on protein density and market popularity.
What they praise
- Whey isolate products mix smoothly and rarely clump
- Flavors are generally well balanced, not overly sweet or artificial
- Gentle on digestion for many users compared with other proteins
- Wide flavor and product range, including flavored collaborations
- Direct-to-consumer model seen as offering good accessibility
What they knock
- Protein content per scoop is lower than some competing whey blends
- Some flavors carry an aftertaste and can cause bloating in certain users
- Pro-tier products' claimed digestive benefits over standard lines are questioned
- Taste can fade or turn watery when mixed with water instead of milk
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: Myprotein · Deep Consumer Breakdowns · Javen Palmer · NoFate247 · Sall Food & Fitness
Multivitamins: Should You Be Taking Them? | Nutritionist Explains | Myprotein
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My Protein vs Optimum Nutrition: Analyzing Their Strengths and Weaknesses (Which Prevails?)
Deep Consumer Breakdowns
MyProtein Vs Optimum Nutrition: The Battle of Whey Protein Powder!
Javen Palmer
MYPROTEIN Impact Whey Isolate VS ISO PRO Whey | Best Budget Protein | Supplement Review
NoFate247
Snickers x MyProtein Review… Original vs White! Which One’s Actually Worth It?
Sall Food & Fitness
In the press?
What the world is saying.
What’s being written about MyProtein lately — and the mood of it. 8 pieces in the 30 days to July 26, coverage skews positive.
DDrug Store NewsDrug Store News·Positive
Nichols, THG to launch Myprotein Clear Whey Protein Water (opens in a new tab)
SSteady
NNutrition Insight
FFood Ingredients FirstFood Ingredients First·Positive
Nichols and THG expand Myprotein partnership with RTD protein water launch (opens in a new tab)
NNew Food
NNutraIngredients.comNutraIngredients.com·Positive
MyProtein returns to growth despite record-high whey prices (opens in a new tab)
BBrands UntappedBrands Untapped·Positive
Nichols partners with THG for Myprotein Clear Whey Protein Water (opens in a new tab)
NNutraceutical Business ReviewNutraceutical Business Review·Positive
Myprotein extends Mars Wrigley partnership with launch of MARS Impact Whey Protein (opens in a new tab)as of July 26 · 8 stories?
Act three
The lineup, ranked.
Every MyProtein product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Vegan Protein Blend is MyProtein's most-recommended product, ranking across 3 buyer questions, with Creatine Monohydrate close behind.
Frequently asked
What buyers want to know.
Is MyProtein a good product?
Reviewers see MyProtein as a reliable whey brand known for smooth mixing and balanced flavors. Competitors sometimes have higher protein content per scoop, but MyProtein is generally easier on digestion and has a wide range of flavors.
What is MyProtein best for?
MyProtein suits people who want an easy-mixing, gut-friendly whey with lots of flavor variety and are comfortable buying directly from the company. It's less ideal if you're chasing the absolute highest protein per scoop or prefer buying from retailers with higher street presence.
How does MyProtein's protein content compare to rivals?
Reviewers note that MyProtein's protein content per scoop is lower than some competing whey blends. The brand's strength is mixability and digestion, not maximum protein density.
Does MyProtein mix well?
Reviewers report that MyProtein's whey isolate products mix smoothly and rarely clump. Some reviewers note the taste can turn watery when mixed with water instead of milk, though opinions differ on which approach works best.
Are there any downsides to MyProtein?
Some flavors carry an aftertaste and can cause bloating in certain users. Claims that MyProtein's premium pro-line products meaningfully improve digestion over the standard isolate are questioned by reviewers.
Can you get MyProtein in the USA?
MyProtein operates a direct-to-consumer model that reviewers describe as offering good accessibility. The company sells directly rather than through traditional multi-retailer channels.
Rivals?
Who it competes against.
MyProtein and Legion are neck and neck — 4–2 across 6 shared questions.
- LegionSupplements & NutritionMyProtein leads 4–2 · 6 shared · 1 categoryCompare
- PEScienceSupplements & NutritionMyProtein leads 4–2 · 6 shared · 1 categoryCompare
- NutricostSupplements & NutritionMyProtein leads 3–2 · 6 shared · 1 categoryCompare
- GhostSupplements & NutritionGhost leads 4–2 · 6 shared · 1 categoryCompare
- Legion AthleticsSupplements & NutritionLegion Athletics leads 3–2 · 6 shared · 1 categoryCompare
- DymatizeSupplements & NutritionDymatize leads 4–1 · 6 shared · 1 categoryCompare
- Optimum NutritionSupplements & NutritionOptimum Nutrition leads 5–1 · 6 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #5), across 6 buying intents.
- AI verdictGrok ranks MyProtein highest (avg #9.0); Gemini most sceptical (#24.0).
- TraitsMost often associated with “value” (8 mentions) and “affordable” (5).
- Top productVegan Protein Blend is the most-mentioned MyProtein product this snapshot.
- Closest rivalLegion (4–2 across 6 shared intents).
browse MyProtein in these categories