Supplements & Nutrition
its home category
What the AIs say
#20 best · 5 of 6 agree“Claude ranks Naked Nutrition highest (avg #12.8 over 8 mentions); ChatGPT is the most sceptical (#18.3).”
synthesised · the AI panel
What the press says
Mixed · 4 stories · 30d“Naked Nutrition faces significant legal and safety challenges from lead contamination claims in its protein powder, though a dietitian endorsement and new product launch provide some positive…”
synthesised · 4 articles via Google News · GlobeNewswire, cadd.co.in +2
The brief
The brand in a paragraph.
Naked Nutrition holds solid standing on AI panels but faces material credibility damage from recent press reporting on lead contamination in its protein powders, with limited recovery from a single dietitian endorsement and new product launch.
Why premium · Supplements & Nutrition?
How Naked Nutrition earns the label.
3 of Naked Nutrition's ranked products in Supplements & Nutrition carry street prices, and 2 of the 3 land in the premium third of their fields — the Naked Mass and the Naked Whey; the rest sit 1 in the middle third.
Naked Nutrition's median street price here is $65 — 77% above the $37 median across every priced product ranked in Supplements & Nutrition. The label describes where the prices sit, not how good the products are.
Price neighbors — Supplements & Nutrition
as of August 1 · 9 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Naked Nutrition's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Naked Nutrition highest (avg #12.8 over 8 mentions); ChatGPT is the most sceptical (#18.3).
Claude
#12.8
avg over 8 mentions · best #4
Gemini
#14.0
avg over 3 mentions · best #7
Grok
#14.3
avg over 3 mentions · best #9
Perplexity
#16.6
avg over 7 mentions · best #4
ChatGPT
#18.3
avg over 3 mentions · best #10
The words the panel uses
AI most often praises Naked Nutrition for being "unflavored" (11 mentions) and "minimal ingredients" (6).
- unflavored11
- minimal ingredients6
- simple5
- clean4
- value4
- single ingredient3
- pure3
- grass-fed3
- transparency3
- no additives3
- single-ingredient2
- minimal-ingredients2
Wins & misses?
Where it leads, where it lags.
5 top-10 wins versus 2 lag spots where Naked Nutrition finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 0 intents steady, 4 climbed, 2 slipped. Biggest move: slipped 6 ranks in Best Protein Powders (now #9).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it, the buyers who rated it and the press that covers them.
Video reviews?
What reviewers say about the brand.
Whey Protein vs Pea Protein, Which One is Better? | Nutrition Coach Explains | Naked Nutrition
Naked Nutrition
In the press?
What the world is saying.
What’s being written about Naked Nutrition lately — and the mood of it. 4 pieces in the last 30 days, coverage is mixed.
Ccadd.co.incadd.co.in·Neutral
From Track Star to Transparency: The Naked Nutrition Story
TTop Class ActionsTop Class Actions·Critical
Naked Nutrition class action claims protein powder contains dangerous levels of leadas of July 26 · 4 stories?
Act three
The lineup, ranked.
Every Naked Nutrition product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Naked Whey is Naked Nutrition's most-recommended product, ranking across 3 buyer questions, with Naked Mass close behind.
Rivals?
Who it competes against.
Naked Nutrition and Ghost are neck and neck — 3–5 across 9 shared questions.
- GhostFood, Beverages & SnacksGhost leads 5–3 · 9 shared · 4 categoriesCompare
- Transparent LabsFood, Beverages & SnacksTransparent Labs leads 9–0 · 9 shared · 4 categoriesCompare
- Garden of LifeFood, Beverages & SnacksGarden of Life leads 5–2 · 7 shared · 4 categoriesCompare
- OrgainFood, Beverages & SnacksOrgain leads 4–2 · 6 shared · 4 categoriesCompare
- MyProteinFood, Beverages & SnacksNaked Nutrition leads 6–2 · 8 shared · 3 categoriesCompare
- KagedSupplements & NutritionKaged leads 5–3 · 8 shared · 3 categoriesCompare
- 1st PhormFood, Beverages & SnacksEven 3–3 · 7 shared · 3 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #4), across 10 buying intents.
- AI verdictClaude ranks Naked Nutrition highest (avg #12.8); ChatGPT most sceptical (#18.3).
- TraitsMost often associated with “unflavored” (11 mentions) and “minimal ingredients” (6).
- Top productNaked Whey is the most-mentioned Naked Nutrition product this snapshot.
- Closest rivalGhost (3–5 across 9 shared intents).
browse Naked Nutrition in these categories