Brand profileBeauty & Personal Care
Patrick Ta
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#42 best · 4 of 6 agree“Perplexity ranks Patrick Ta highest (avg #8.0 over 1 mention); Grok is the most sceptical (#23.0).”
synthesised · the AI panel
What the press says
Critical · 8 stories · 30d to Jul 20“Patrick Ta's recent coverage is dominated by a major controversy over the Transition Blush launch and allegations involving Painted By Esther, with the brand issuing an apology, though some positive…”
synthesised · 8 articles via Google News · instyle.com, Allure +6
The brief
The brand in a paragraph.
Patrick Ta faced recent backlash over its Transition Blush launch and allegations tied to Painted By Esther, prompting a public apology that undercut otherwise positive press coverage. The controversy signals a gap between the brand's market presence and the scrutiny it now faces around product launches and partnerships.
Act one
What the machines think.
Several AI models read the whole category and rank Patrick Ta's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks Patrick Ta highest (avg #8.0 over 1 mention); Grok is the most sceptical (#23.0).
Perplexity
#8.0
avg over 1 mention · best #8
Claude
#13.0
avg over 1 mention · best #13
ChatGPT
#16.5
avg over 2 mentions · best #16
Grok
#23.0
avg over 1 mention · best #23
The words the panel uses
AI most often praises Patrick Ta for being "luxury" (2 mentions) and "bold" (1).
- luxury2
- bold1
- buildable1
- conditioning1
- cushiony1
- dimensional1
- duo-use1
- glossy1
- high-shine1
- influencer1
- nourishing1
- pigmented1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Patrick Ta finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 2 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 2 ranks in Best Lip Tints (now #23).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 5 reviews · as of Sep 2026
Reviewers see Patrick Ta as a polished, celebrity-adjacent makeup and body-care line with strong formulas, but one dogged by recurring accusations that it borrows techniques and ideas from smaller creators without enough credit.
What they praise
- Blush duos and eyeshadow palettes are consistently praised for pigmentation, blendability, and a soft, creamy texture
- Shade ranges are described as versatile, spanning cool and warm tones and working across skin tones
- Packaging is called elegant and premium-feeling across product lines
- Body oils are noted for rich, non-greasy texture and pleasant scent
- Reviewers often return to the brand's core formulas as everyday favorites they keep repurchasing
What they knock
- Recurring controversy over crediting the origin of makeup techniques used in campaigns and product naming
- Some reviewers describe interactions from the brand's team around content and creator relationships as uncomfortable or opportunistic
- Eyeshadow formulas can be quite powdery and messy during application
- Some shades are described as brighter or bolder than expected from swatches, requiring careful blending
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: Spill Sesh · Allie Glines · Jen Luv · Michele Wang · Kyra Knox
THE BEAUTY COMMUNITY IS A MESS (patrick ta vs. paintedbyester)
Spill Sesh
Overhyped or Worth it?! New Patrick Ta Blushes...
Allie Glines
The Patrick Ta and Painted By Esther Blush Controversy EXPLAINED
Jen Luv
NEW Patrick Ta Cool Taupe vs. Warm Rose vs. Holiday | Which One You Should Get
Michele Wang
THE BEST BODY GLOW FOR WOMEN OF COLOR? | FENTY BEAUTY BODY LAVA VS. PATRICK TA MAJOR GLOW BODY OIL
Kyra Knox
In the press?
What the world is saying.
What’s being written about Patrick Ta lately — and the mood of it. 8 pieces in the 30 days to July 20, coverage skews critical.
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AAllure
Gglossy.co
HHypebaeHypebae·Positive
Patrick Ta Invents a New Blush Category (opens in a new tab)
EE! News
Bbuzzfeed.com
CCosmetics Business
Eessence.comas of July 20 · 8 stories?
Act three
The lineup, ranked.
Every Patrick Ta product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Major Glow Balm is Patrick Ta's most-recommended product, ranking across 2 buyer questions, with Major Glow Lip Shine close behind.
Frequently asked
What buyers want to know.
What is Patrick Ta known for?
Patrick Ta makes lip glosses, lip oils, and lip balms. Reviewers note the brand is recognized for high-shine, glossy finishes with strong pigment and conditioning properties.
Where does Patrick Ta rank among lip products?
The brand ranks at #8 for best lip glosses and #12 for best lip oils. Its most-recommended products are the Major Glow and Major Volume lines in both gloss and oil formats.
Has Patrick Ta faced any recent issues?
The press covered a controversy tied to the brand's Transition Blush launch and allegations involving Painted By Esther. Patrick Ta issued a public apology, though the coverage signals scrutiny around product launches and partnerships.
What traits show up most in Patrick Ta products?
The brand's products are tagged as high-shine, glossy, pigmented, conditioning, plush, high-fashion, and luminous. These traits align across its lip gloss and lip oil range.
Rivals?
Who it competes against.
Patrick Ta's closest rival is L'Oréal Paris — and Patrick Ta comes out ahead in 3 of 3 of the questions they both answer (100%).
- L'Oréal ParisBeauty & Personal CarePatrick Ta leads 3–0 · 3 shared · 1 categoryCompare
- RevlonBeauty & Personal CarePatrick Ta leads 3–0 · 3 shared · 1 categoryCompare
- Burt's BeesBeauty & Personal CarePatrick Ta leads 3–0 · 3 shared · 1 categoryCompare
- CovergirlBeauty & Personal CarePatrick Ta leads 3–0 · 3 shared · 1 categoryCompare
- CliniqueBeauty & Personal CarePatrick Ta leads 2–1 · 3 shared · 1 categoryCompare
- E.L.FBeauty & Personal CarePatrick Ta leads 2–1 · 3 shared · 1 categoryCompare
- SEPHORA COLLECTIONBeauty & Personal CarePatrick Ta leads 2–1 · 3 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #8), across 3 buying intents.
- AI verdictPerplexity ranks Patrick Ta highest (avg #8.0); Grok most sceptical (#23.0).
- TraitsMost often associated with “luxury” (2 mentions) and “bold” (1).
- Top productMajor Glow Balm is the most-mentioned Patrick Ta product this snapshot.
- Closest rivalL'Oréal Paris (3–0 across 3 shared intents).
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