Best rank
Best placed #2 in Home, Kitchen & Appliances.
What the AIs say
#2 best · 4 of 4 agree“Gemini ranks Persil highest (avg #4.5 over 2 mentions); perplexity is the most sceptical (#19.7).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Persil's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Persil highest (avg #4.5 over 2 mentions); perplexity is the most sceptical (#19.7).
Gemini
#4.5
avg over 2 mentions · best #4
Claude
#4.7
avg over 3 mentions · best #2
ChatGPT
#11.5
avg over 4 mentions · best #3
perplexity
#19.7
avg over 3 mentions · best #7
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where Persil finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 1 intent steady, 2 climbed, 0 slipped. Biggest move: climbed 9 ranks in Best Stain Removers (now #5).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
ProClean Stain Fighter Liquid is Persil's most-recommended product, ranking across 1 buyer question, with ProClean Stain Fighter Liquid Detergent close behind.
Traits?
The words the panel uses.
AI most often praises Persil for being "stain removal" (3 mentions) and "deep clean" (2).
- stain removal3
- deep clean2
- brightening2
- convenient1
- dermatologist tested1
- dye-free1
- enzyme formula1
- effective clean1
- effective1
- enzyme rich1
- enzyme-cleaning1
- deep-cleaning1
Rivals?
Who it competes against.
Persil's closest rival is Rockin' Green — and Persil comes out ahead in 3 of 3 of the questions they both answer (100%).
- Rockin' Green
Home, Kitchen & Appliances
Persil leads 3–0
Across 3 shared questions
- Puracy
Home, Kitchen & Appliances
Persil leads 2–1
Across 3 shared questions
- Nellie's
Home, Kitchen & Appliances
Persil leads 2–0
Across 3 shared questions · 1 tied
- OxiClean
Home, Kitchen & Appliances
Persil leads 2–1
Across 3 shared questions
- Arm & Hammer
Home, Kitchen & Appliances
Persil leads 2–1
Across 3 shared questions
- Method
Home, Kitchen & Appliances
Persil leads 2–1
Across 3 shared questions
- Seventh Generation
Home, Kitchen & Appliances
Persil leads 2–1
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Home, Kitchen & Appliances (best #2), across 3 buying intents.
- AI verdictGemini ranks Persil highest (avg #4.5); perplexity most sceptical (#19.7).
- TraitsMost often associated with “stain removal” (3 mentions) and “deep clean” (2).
- Top productProClean Stain Fighter Liquid is the most-mentioned Persil product this snapshot.
- Closest rivalRockin' Green (3–0 across 3 shared intents).
browse Persil in these categories