Beauty & Personal Care
its home category
What the AIs say
#73 best · 5 of 6 agree“Perplexity ranks Peter Thomas Roth highest (avg #14.5 over 4 mentions); ChatGPT is the most sceptical (#23.0).”
synthesised · the AI panel
What the press says
Critical · 8 stories · 30d“Peter Thomas Roth faces significant reputational crisis following Epstein Files revelations with calls for boycotts, while product reviews remain positive.”
synthesised · 8 articles via Google News · Beauty Independent, Ahead of the Kirb +6
The brief
The brand in a paragraph.
Peter Thomas Roth maintains strong product credentials in skincare, with beauty press consistently praising formulations despite recent reputational turbulence from Epstein Files revelations that have triggered boycott momentum. The brand's core strength remains its formulation reputation, though ongoing controversy creates significant headwind against its brand equity.
Why premium · Skincare?
How Peter Thomas Roth earns the label.
7 of Peter Thomas Roth's ranked products in Skincare carry street prices, and 5 of the 7 land in the premium third of their fields — the Potent-C Power Serum, the Retinol Fusion PM Serum and the Retinol Fusion PM Night Serum; the rest sit 2 in the middle third.
Peter Thomas Roth's median street price here is $52 — 82% above the $29 median across every priced product ranked in Skincare. The label describes where the prices sit, not how good the products are.
Price neighbors — Skincare
as of August 1 · 10 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Peter Thomas Roth's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks Peter Thomas Roth highest (avg #14.5 over 4 mentions); ChatGPT is the most sceptical (#23.0).
Perplexity
#14.5
avg over 4 mentions · best #10
Gemini
#18.8
avg over 8 mentions · best #8
Claude
#18.8
avg over 14 mentions · best #9
Grok
#19.0
avg over 3 mentions · best #13
ChatGPT
#23.0
avg over 5 mentions · best #17
The words the panel uses
AI most often praises Peter Thomas Roth for being "firming" (4 mentions) and "smoothing" (4).
- firming4
- smoothing4
- hyaluronic-acid3
- brightening3
- salicylic acid3
- luxury3
- fast-acting2
- hydrating2
- advanced2
- encapsulated2
- antioxidants2
- antioxidant2
Wins & misses?
Where it leads, where it lags.
4 top-10 wins versus 6 lag spots where Peter Thomas Roth finishes below #20.
Top wins
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 0 intents steady, 4 climbed, 2 slipped. Biggest move: climbed 9 ranks in Best Retinol for Beginners (now #13).
Act two · ★ new
What the people say.
The same lineup, judged by the buyers who rated it and the press that covers them.
In the press?
What the world is saying.
What’s being written about Peter Thomas Roth lately — and the mood of it. 8 pieces in the last 30 days, coverage skews critical.
BBeauty IndependentBeauty Independent·Critical
Peter Thomas Roth Faces Growing Backlash After New Epstein Emails Are Released
AAhead of the KirbAhead of the Kirb·Critical
Peter Thomas Roth is in the Epstein Files. What Happens Now?
AAllure
NNewsweekNewsweek·Critical
Skin Care Mogul Explains Why He’s in the Epstein Files
Eelle.comelle.com·Positive
This $38 Eye Cream Gave Me an Under-Eye Lift in 7 Minutes
NNew York PostNew York Post·Positive
These gel eye patches are pure gold — no really, they 24K and 30% off!
NNewsNationNewsNation·Critical
Skincare entrepreneur Peter Thomas Roth addresses Epstein file mentions
HHuffPostas of July 26 · 8 stories?
Act three
The lineup, ranked.
Every Peter Thomas Roth product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Water Drench Hyaluronic Cloud Serum is Peter Thomas Roth's most-recommended product, ranking across 4 buyer questions, with Acne-Clear Invisible Dots close behind.
Rivals?
Who it competes against.
Neutrogena has the edge over Peter Thomas Roth — winning more of the 15 shared questions the AI panel ranks them both in.
- NeutrogenaBeauty & Personal CareNeutrogena leads 13–2 · 15 shared · 4 categoriesCompare
- Youth To The PeopleBeauty & Personal CarePeter Thomas Roth leads 8–6 · 14 shared · 4 categoriesCompare
- CliniqueBeauty & Personal CareClinique leads 9–5 · 14 shared · 4 categoriesCompare
- Kiehl'sBeauty & Personal CareKiehl's leads 10–4 · 14 shared · 4 categoriesCompare
- CeraVeBeauty & Personal CareCeraVe leads 13–1 · 14 shared · 4 categoriesCompare
- Paula's ChoiceBeauty & Personal CarePaula's Choice leads 14–0 · 14 shared · 4 categoriesCompare
- OlayBeauty & Personal CareOlay leads 9–3 · 12 shared · 4 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #8), across 15 buying intents.
- AI verdictPerplexity ranks Peter Thomas Roth highest (avg #14.5); ChatGPT most sceptical (#23.0).
- TraitsMost often associated with “firming” (4 mentions) and “smoothing” (4).
- Top productWater Drench Hyaluronic Cloud Serum is the most-mentioned Peter Thomas Roth product this snapshot.
- Closest rivalNeutrogena (2–13 across 15 shared intents).
browse Peter Thomas Roth in these categories