Best rank
Best placed #8 in Beauty & Personal Care.
What the AIs say
#8 best · 4 of 4 agree“perplexity ranks Peter Thomas Roth highest (avg #10.0 over 1 mention); Claude is the most sceptical (#21.0).”
synthesised · the AI panel
What the press says
Critical · 8 stories · 30d“Peter Thomas Roth faces significant reputational damage from Epstein Files revelations driving boycott calls, though product praise continues in beauty coverage.”
synthesised · 8 articles via Google News · Allure, Ahead of the Kirb +6
The brief
The brand in a paragraph.
Peter Thomas Roth began in the United States. He makes skincare and cosmetic products. The brand is known for retinol formulations. It appears across 6649 tracked brands worldwide. Beauty and Personal Care ranks it thirteenth. The products work. They sell. People buy them.
Act one
What the machines think.
Three AI models read the whole category and rank Peter Thomas Roth's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Peter Thomas Roth highest (avg #10.0 over 1 mention); Claude is the most sceptical (#21.0).
perplexity
#10.0
avg over 1 mention · best #10
ChatGPT
#13.3
avg over 3 mentions · best #8
Gemini
#14.0
avg over 1 mention · best #14
Claude
#21.0
avg over 5 mentions · best #11
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 4 lag spots where Peter Thomas Roth finishes below #20.
Top wins
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: climbed 12 ranks in Best Acne Treatments (now #16).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Peter Thomas Roth lately — and the mood of it. 8 pieces in the last 30 days, coverage skews critical.
AAllure
AAhead of the KirbAhead of the Kirb·Critical
Peter Thomas Roth is in the Epstein Files. What Happens Now?
BBeauty IndependentBeauty Independent·Critical
Peter Thomas Roth Faces Growing Backlash After New Epstein Emails Are Released
CCNN
NNewsNationNewsNation·Neutral
Skincare entrepreneur Peter Thomas Roth addresses Epstein file mentions
NNewsweekNewsweek·Neutral
Skin Care Mogul Explains Why He’s in the Epstein Files
EELLE
TThe CutThe Cut·Critical
Peter Thomas Roth Is Sorry He Was in the Epstein Filesas of June 5 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Water Drench Hyaluronic Cloud Serum is Peter Thomas Roth's most-recommended product, ranking across 3 buyer questions, with Peptide 21 Wrinkle Resist Serum close behind.
Traits?
The words the panel uses.
AI most often praises Peter Thomas Roth for being "plumping" (3 mentions) and "firming" (3).
- plumping3
- firming3
- lightweight2
- hyaluronic acid2
- broad-spectrum1
- cloud texture1
- anti-wrinkle1
- dewy1
- beginner-safe1
- encapsulated retinol1
- fast-acting1
- deep plumping1
Rivals?
Who it competes against.
Peter Thomas Roth and Glow Recipe are neck and neck — 4–2 across 6 shared questions.
- Glow Recipe
Beauty & Personal Care
Peter Thomas Roth leads 4–2
Across 6 shared questions
- Versed
Beauty & Personal Care
Dead even, 3–3
Across 6 shared questions
- Byoma
Beauty & Personal Care
Peter Thomas Roth leads 3–2
Across 6 shared questions · 1 tied
- CeraVe
Beauty & Personal Care
CeraVe leads 4–2
Across 6 shared questions
- La Roche-Posay
Beauty & Personal Care
La Roche-Posay leads 4–2
Across 6 shared questions
- Naturium
Beauty & Personal Care
Naturium leads 4–2
Across 6 shared questions
- Tatcha
Beauty & Personal Care
Tatcha leads 5–1
Across 6 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #8), across 6 buying intents.
- AI verdictperplexity ranks Peter Thomas Roth highest (avg #10.0); Claude most sceptical (#21.0).
- TraitsMost often associated with “plumping” (3 mentions) and “firming” (3).
- Top productWater Drench Hyaluronic Cloud Serum is the most-mentioned Peter Thomas Roth product this snapshot.
- Closest rivalGlow Recipe (4–2 across 6 shared intents).
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