Electronics › Cameras
Now Generation 2
Model timeline
Instant digital camera with built-in flash
Budget · bottom third of cameras
Should you buy it??
Not enough data yet
No AI ranking, reviews or press for this product yet — nothing to base a verdict on.
Main competitors
Top rivals in Cameras.
The verdict
What the panel makes of it.
The Polaroid Now Generation 2 delivers retro appeal and fun at $118–$140, but inconsistent exposure—particularly dark photos—and steep film costs undermine the experience for buyers seeking reliable image quality. Its 3.6/5 rating across 571 reviews shows the camera divides owners between those charmed by its design and those frustrated by technical limitations.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Frequently asked
What buyers want to know.
What do buyers like most about the Polaroid Now Generation 2?
Buyers rate the retro design and aesthetics highest at 4.5 out of 5, and they consistently praise how easy it is to use and how fun it makes photography. Many owners mention the visual appeal and appeal to both adults and kids.
What's the main problem with image quality?
Buyers report that photos often come out dark, even in well-lit rooms or with bright backgrounds. Image quality and exposure issues are the lowest-rated aspect at 2 out of 5, and this inconsistency frustrates owners seeking reliable picture results.
How much does it cost to shoot with this camera?
Film costs are steep and divide owner satisfaction. Buyers rate film cost and availability at 2.5 out of 5, suggesting ongoing expense is a real factor to consider if you plan to shoot regularly.
Who should buy this camera?
It's best for people drawn to retro appeal and who enjoy the fun and novelty factor of instant photography. Buyers who are careful about lighting conditions and willing to accept imperfect results find it worthwhile. It's less suited to those prioritizing consistent, high-quality images.
How does autofocus performance factor in?
Buyers rate autofocus and lens performance at 3.5 out of 5—middle of the road. Distance matters; owners note that being careful about how far subjects are from the camera helps capture better photos.
The recap
Where it stands today.
- MakerBy Polaroid — see how it ranks across other intents on its brand profile.