Beauty & Personal Care › Hair Care
All Soft Shampoo
Moisturizing shampoo for dry hair
More about it ↓Quick take
In short: what each side says
AI panel · Reviewers · Buyers · The street · Brand claims · The press — each opened up in full further down ↓
Best on AI Mode (avg #1.0), weakest on Claude (#7.0)
Reviewers agree All Soft delivers real softness and moisture for dry, brittle hair, but it can feel heavy or hard to rinse for fine or naturally oily hair.
Owners with dry hair love the hydration and manageability, but fine-haired users and those sensitive to buildup report heaviness, residue, and scalp irritation.
People rave about how soft and silky the All Soft Shampoo makes hair, though some warn it's heavy on protein and oils that can build up on certain hair types.
Redken All Soft delivers on hydration and softness for dry, color-treated hair, with gentle cleansing and pleasant scent consistently praised. However, the product materially fails on the silicone-free claim (contains dimethicone), overstates universal strengthening benefits (fine-haired users report heaviness and buildup), and makes unverified claims about color protection and pH science.
The press is split — 0 recommend, 0 against, 3 mixed.
The juries split — Divided. Check both sides before you commit.
Quick read · who it’s for
Main competitors
Top rivals in Hair Care.
About
What it is.
All Soft Shampoo sits within Redken's hair care range as a cleansing formula built around a low-pH, vegan base. It's positioned for colored, highlighted, or tinted hair, with a cleanser designed to lift styling residue and environmental buildup while working to guard color pigments against premature fading. The formula also addresses hair strength, aiming to leave strands feeling reinforced rather than stripped.
The line speaks most directly to people with dry, brittle, thick, or chemically treated hair who want dependable softness and detangling alongside color upkeep — those drawn to Redken's standing in professional hair care and to the sensory ritual of a considered formula. Those with fine, naturally straight, or oily hair may find the richness better suited elsewhere.
The verdict
Redken All Soft Shampoo ranks second for dry hair but works best paired with its conditioner, as reviewers praise the argan oil complex for softness and shine on dry or brittle strands while noting the shampoo alone delivers less hydration than the richer conditioner. The formula suits thick or chemically processed hair but risks buildup on fine or oily types due to dimethicone content.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Best on AI Mode (avg #1.0), weakest on Claude (#7.0) Averaging across the AI panel, All Soft Shampoo sits around #4.0 this snapshot.
Grok
Didn’t rank All Soft Shampoo this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Video reviews?
What reviewers actually say.
AI summary of 5 reviews · as of Jul 2026
Reviewers agree All Soft delivers real softness and moisture for dry, brittle hair, but it can feel heavy or hard to rinse for fine or naturally oily hair.
What they praise
- Leaves hair noticeably softer and more manageable, especially dry or coarse hair
- Rich, creamy texture with a distinctive, pleasant scent
- Good slip that aids detangling
- Small amount goes a long way
- Argan oil and moisture complex genuinely condition without obvious buildup for most hair types
What they knock
- Can feel too heavy or rich for fine, thin, or naturally oily hair
- Conditioner can be hard to rinse out fully
- Shampoo does not foam much on the first wash if hair has product buildup
- Contains sulfate and silicone-type ingredients that may build up with frequent use
Synthesised from: Mike DeCanter Hair & Beauty · Sammi Nu · Blonde Amy · HairCareShare · Shirley Ann
REDKEN ALL SOFT REVIEW | Best Shampoo For Dry And Thick Hair | Conditioner For Thick Dry Hair
Mike DeCanter Hair & Beauty
Testing Redken *All Soft* On My Relaxed Hair- First Impression Review
Sammi Nu
HOW TO USE REDKEN ALL SOFT SHAMPOO & CONDITIONER | TUTORIAL AND REVIEW
Blonde Amy
Shampoo Review: Redken All Soft Shampoo
HairCareShare
"Redken All Soft Shampoo & Conditioner Review: Is It Worth the Hype? | @ShirleyAnn
Shirley Ann
How it holds up — after the dust settles
Over weeks of use it holds up as a gentle, balanced moisturizing shampoo, though it suits some hair types far better than others.
Weight on hair
At launch
Worried a moisturizing formula might weigh thin, flat hair down or turn it greasy, based on past experience with similar products.
After months
After weeks of use it stayed balanced, cleaning well without leaving hair heavy or greasy.
Cleansing power
At launch
Described on paper as a gentle cleanser suited to dry, brittle hair.
After months
In practice a single wash often fails to foam or fully clean hair with product buildup or oil, requiring a second wash or a pre-cleanse step.
From 2 long-term reviews — Blonde Amy · HairCareShare (see the videos above).
Feature by feature
What critics and buyers say, by feature.
“This line, known for its moisture-rich formula targeting dry, brittle hair, sets a high benchmark in professional haircare.”— We Nail It
“softens fibres to add shine and make it more manageable, I'd say that it could also be suited for generally lacklustre hair”— ProductReview
“A rich hair-strengthening shampoo for damaged hair and split ends.”— Hair.com
From 13 published reviews + buyer ratings + short-form creators · last 18 months?
Voice of the street?
What the crowd says in 15 seconds.
People rave about how soft and silky the All Soft Shampoo makes hair, though some warn it's heavy on protein and oils that can build up on certain hair types.
Creator voice5 short-form clips of the All Soft Shampoo · since Mar ’23 · net +38 leans positive
The clips behind this
The reach test — clips vs views
The loudest gripe barely registers — “Contains sulfates and may not suit sensitive scalps” appears in 1 of 5 clips and carried 9% of the views. “Hair becomes exceptionally soft and silky” reached 61%.
“It's made my hair almost too soft. I feel like I just have, like, the silkiest, softest hair.”
@ken.eurich · 384K views · not sponsored
The crowd overwhelmingly praises softness and shine, contradicting the professional reviewers' concern that the shampoo alone is underwhelming and less hydrating than the conditioner.
as of July 13 · 5 short-form clips?
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 13,509 buyer ratings of the All Soft Shampoo from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
13,509 ratings · 7 written
across 6 retailers
What owners single out
Buyers' weakest aspect—product buildup and residue—directly overlaps video reviewers' concern that dimethicone content causes buildup with frequent use, particularly on fine, straight, or oily hair.
In their words
“I have dry hair and hard water and sadly this stuff is the only thing that makes my hair beautiful and manageable. I have tried so many other products hoping to find a cheaper alternative and nothing compares. The shampoo cleans without stripping and the conditioner is super thick, like hair mask thick, but it's exactly what my dry hair needs.”
Mollie · verified purchase · ulta.com
“I have a keratin treatment in my hair. The keratin makes my hair shiny and healthy with zero frizz. They said this All Soft Redkin was the best selling shampoo at Ulta. My scalp started itching in less than 24 hours. My hair became flat and it had this thick film weighing my hair down. I could feel the oily residue on my hands after touching my hair.”
Ultagirl007 · verified purchase · ulta.com
as of June 25 · 13509 buyer ratings?
Claim check?
Promise vs. proof.
We lifted Redken’s headline product-page claims and checked each against what owners and expert reviewers actually report.
Redken All Soft delivers on hydration and softness for dry, color-treated hair, with gentle cleansing and pleasant scent consistently praised. However, the product materially fails on the silicone-free claim (contains dimethicone), overstates universal strengthening benefits (fine-haired users report heaviness and buildup), and makes unverified claims about color protection and pH science.
“Sulfate-free, Silicone-free”
Contains dimethicone; buildup reported
Quote 3 explicitly states the product contains silicone (dimethicone), contradicting the sulfate-free, silicone-free claim, and reviewer data confirms dimethicone buildup issues.
“All Soft shampoo is creamy and formulated with sulfate, silicone and salicylic acid.”
PressRaiyne On Beauty
Color Intensity“Intensify the color gloss and preserve the color depth for a long time”Mixed
Reviewers consistently praise softness and shine on dry/color-treated hair, but the data shows mixed results on color intensity preservation specifically, with no dedicated color-longevity testing reported.
“been over a year since I got my hair cut and using this shampoo and conditioner, the ends of my hair feel less rough and dry”
PressRaiyne On Beauty
Cleansing“Gently removes styling residues and environmental deposits without washing out the color”Mixed
Reviewers confirm gentle cleansing suitable for color-treated hair with minimal product needed, but the shampoo alone is noted as less hydrating and less effective than the conditioner, and some report residue buildup.
“I have a keratin treatment in my hair. The keratin makes my hair shiny and healthy with zero frizz. They said this All Soft Redkin was the best selling shampoo at Ulta. My scalp started itching in less than 24 hours. My ”
OwnerUltagirl007
Hair Strength“Hair structure is strengthened so that your hair looks well-groomed and feels supple”Mixed
Reviewers report noticeable softness, manageability, and reduced roughness on dry hair, but fine-haired users report heaviness and buildup rather than strengthening, and the shampoo alone is less effective than the conditioner.
“I loved the initial feel of my hair after washing it with the All Soft.”
PressProductReview
What the press says?
Where the established press lands.
The press agrees
The press is split — 0 recommend, 0 against, 3 mixed.
Tie-breakerThe AI models split on All Soft Shampoo. The press tally below breaks the tie.
Across 3 independent outlets · published expert reviews · last 18 months
Act three · ★ new
Do they agree?
Put the machine's rank and the owners' score in one frame, settle it with a verdict, and answer the only question that matters: should you buy it?
The disagreement
Where the juries actually split.
AI Mode
#1avg rank
ranks it highest of the panel
Claude
#7avg rank
the most sceptical model
critics 4.0/5, owners 4.6★, press 0/3 and claims 0/4 sit outside the models' split.
critics 4.0/5owners 4.6★press 0/3claims 0/4Per-model average ranks from this week's panel?
The bottom line
So should you buy it?
The AIs’ #1 pick in Hair Care. Owners back it at 4.6 / 5; critics back it at 4.0 / 5 — the formula claim is overstated.
Find your situation?
Made for some — wrong for others.
Who reviewers think this product is — and isn’t — for
For you if
Look elsewhere if
You've had dry hair struggles and want a proven, low-risk choice backed by consensus.
13,509 ratings with 4.6/5 average, mature Redken brand, consistent praise for softness and hydration on dry/brittle hair—a settled, trusted pick.
You trust Redken's heritage and want a prestige product for dry, treated hair.
Redken is an established, tier-3 brand with flagship positioning; argan oil complex and caramel-nutty scent signal premium formulation and sensory care.
You love sensory details—scent, feel, the ritual of a quality product.
Reviewers consistently praise the memorable caramel-nutty scent, noticeable softness and shine, and the slip and detangling ease that make the experience rewarding.
You want a straightforward shampoo that works without fussing over technique or pairing.
Gentle, effective with small amounts, no special setup needed; however, reviewers note the shampoo works best paired with the conditioner for full benefit.
You need a reliable moisturizer for dry hair without overspending on premium brands.
Mid-range street price (~$9–66) with strong 4.6/5 rating and proven hydration/softness delivers solid value, though the shampoo alone is less hydrating than the conditioner pairing.
You want a shampoo that excels across every dimension with no compromises.
High rating and strong hydration/softness, but reviewers note the shampoo is less hydrating than conditioner, dimethicone buildup on fine hair, and mixed reactions on its own. Consider Don't Despair Repair Super Moisture Shampoo.
Grounded in our buyer-review, reviewer-video, price and successor signals — a poor fit names a closer pick · as of Jun 29.
Frequent rivals?
What it competes against.
- Hydrasource ShampooBiolageRedken leads 1–0 · 1 sharedRead
- Moisture Recovery ShampooJoicoRedken leads 1–0 · 1 sharedRead
- Hairdresser's Invisible Oil ShampooBumble and BumbleRedken leads 1–0 · 1 sharedRead
- Normcore Signature ShampooAmikaRedken leads 1–0 · 1 sharedRead
- Nutriplenish Deep Moisture ShampooAvedaRedken leads 1–0 · 1 sharedRead
- Don't Despair Repair Super Moisture ShampooBriogeoRedken leads 1–0 · 1 sharedRead
- Nutritive Bain Satin ShampooKérastaseRedken leads 1–0 · 1 sharedRead
Alternatives by price · Same field?
Same field, less money.
Frequently asked
What buyers want to know.
Is Redken All Soft good for my hair?
It depends on your hair type. Reviewers say it delivers exceptional softness and shine for medium to thick hair with wavy to loose curls that is dry or chemically treated. It is not suitable for fine hair, straight hair, oily scalps, tight curls, or people sensitive to sulfates and silicone buildup.
Can you use Redken All Soft shampoo everyday?
Reviewers note that a small amount goes a long way and it lathers well, which makes it economical to use regularly. However, the high protein content and silicone may cause buildup over time on fine or oily hair, so daily use depends on your hair type.
What is Redken All Soft known for?
Reviewers say it is known for delivering softness and shine with a gentle cleanse, along with visible hydration from argan oil and a moisture complex. It works well on dry or bleached hair without stripping.
Is the conditioner easy to rinse out?
Reviewers are split on this. Some found the conditioner difficult to rinse completely and felt it left a heavy residue, while others noted it rinsed well despite its thick texture.
The recap
Where it stands today.
- PositionBest rank #1 across 1 intent tracked (climbed 1 this week).
- FootprintStrongest in Best Shampoos for Dry Hair (#1).
- TraitsMost often described as “argan oil” (3 mentions).
- Closest rivalHydrasource Shampoo (1–0 across 1 shared intent).
- MakerBy Redken — see how it ranks across other intents on its brand profile.
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