Should you buy it??
Trust it — mostly
based on 3 of 5 signals
Rank in Hair Care · Jun 15?
Now at #26
Where it stands in Hair Care right now — a weekly trend line builds as history grows.
Quick take
In short: what each side says
AI · critics · buyers · brand claims — each opened up in full further down ↓
Best on Claude (avg #3.0), weakest on ChatGPT (#5.0)
Redken All Soft delivers notable softness and shine with a gentle cleanse, but the protein-heavy formula and silicone content make it selective for hair type.
All sides land high — a confident buy, with the caveats below.
Main competitors
Top rivals in Hair Care.
The verdict
What the panel makes of it.
Redken All Soft Shampoo is a liquid hair cleanser made by Redken, a professional haircare brand owned by L'Oréal. The product arrived in the 1980s from the United States. It contains argan oil and a conditioning complex designed to soften and detangle dry strands. People with parched hair buy it to restore moisture and manageability without heavy buildup. AI assistants currently rank it third among best shampoos for dry hair.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Best on Claude (avg #3.0), weakest on ChatGPT (#5.0) Averaging across the AI panel, All Soft Shampoo sits around #4.0 this snapshot.
Gemini
—
Didn’t rank All Soft Shampoo this snapshot.
Perplexity
—
Didn’t rank All Soft Shampoo this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Video reviews?
What reviewers actually say.
AI summary of 5 reviews · as of May 2026
Redken All Soft delivers notable softness and shine with a gentle cleanse, but the protein-heavy formula and silicone content make it selective for hair type.
Where reviewers disagree: One reviewer found it too heavy for bleached fine hair, while another with bleached hair praised the softness; Disagreement on whether the conditioner rinses easily—one noted difficulty, another found it lightweight despite thickness; One reviewer considers it suitable for all hair types with proper dosing, while others restrict it to types 2 and 3A only
Reviewers splitWhat they praise
- Delivers exceptional softness and shine, even on very dry or bleached hair
- Requires only a small amount per wash and lathers well
- Pleasant caramel-nutty scent that is not overly sweet
- Argan oil and moisture complex provide visible hydration without stripping
- Conditioner rinses clean despite thick texture and spreads evenly
What they knock
- High protein content can cause protein overload on tighter curl patterns
- Dimethicone and oils may cause buildup on fine, straight, or naturally oily hair
- Conditioner is difficult to rinse out completely and can feel heavy
- Contains sulfates which may be harsh for vibrant semi-permanent color
- Too heavy and moisturizing for type 1 and fine hair types
Synthesised from: Mike DeCanter Hair & Beauty · Blonde Amy · HairCareShare · Solveitlife · April Basi
REDKEN ALL SOFT REVIEW | Best Shampoo For Dry And Thick Hair | Conditioner For Thick Dry Hair
Mike DeCanter Hair & Beauty
HOW TO USE REDKEN ALL SOFT SHAMPOO & CONDITIONER | TUTORIAL AND REVIEW
Blonde Amy
Shampoo Review: Redken All Soft Shampoo
HairCareShare
Redken All Soft Review: My Hair Has Never Felt This Good
Solveitlife
Redken all soft shampoo & conditioner review #redken #redkenallsoft #hairtok
April Basi
How it holds up — after the dust settles
After weeks of use, reviewers found it delivers consistent moisture without buildup or greasiness, maintaining lightness better than heavier repair lines.
What held up
- Stays lightweight through repeated use — does not weigh down thin or fine hair like heavier moisturizing products can over time
- Small amount goes far in every wash; concentration holds up and foaming remains consistent on second lather
- Maintains shine and softness without creating oily residue or heaviness after extended daily use
- Gentler cleansing profile means it remains suitable for frequent washing without stripping hair
What disappointed
- High dimethicone concentration can cause buildup on fine, straight, or naturally oily hair types with repeated use
- First wash often does not foam well if hair has product buildup, requiring a pre-cleanse or double shampooing routine
- Sulfate content may fade vibrant semi-permanent color tones faster over time
- Conditioner bottle is difficult to squeeze due to thick formula
From 2 long-term reviews — Blonde Amy · HairCareShare (see the videos above).
Act three · ★ new
Do they agree?
Put the machine's rank and the owners' score in one frame, settle it with a verdict, and answer the only question that matters: should you buy it?
The bottom line
So should you buy it?
The AIs’ #3 pick in Hair Care — and owners back it at 3.5 / 5. Reviewers are a touch more measured than the AI — worth a closer look before you commit.
Who reviewers think this product is — and isn’t — for
For you if
Look elsewhere if
Frequent rivals?
What it competes against.
- Gold Lust Repair & Restore Shampoo
by Oribe
All Soft Shampoo leads 1–0
Across 1 shared question
- Hydration Shampoo
by Pattern Beauty
All Soft Shampoo leads 1–0
Across 1 shared question
- Moisturizing Shampoo
by Malin + Goetz
All Soft Shampoo leads 1–0
Across 1 shared question
- Hairdresser's Invisible Oil Shampoo
by Bumble and Bumble
All Soft Shampoo leads 1–0
Across 1 shared question
- Moisture Recovery Shampoo
by Joico
All Soft Shampoo leads 1–0
Across 1 shared question
- Hydrasource Shampoo
by Biolage
All Soft Shampoo leads 1–0
Across 1 shared question
- Miracle Moist Shampoo
by Aussie
All Soft Shampoo leads 1–0
Across 1 shared question
Frequently asked
What buyers want to know.
Is Redken All Soft good for my hair?
It depends on your hair type. Reviewers say it delivers exceptional softness and shine for medium to thick hair with wavy to loose curls that is dry or chemically treated. It is not suitable for fine hair, straight hair, oily scalps, tight curls, or people sensitive to sulfates and silicone buildup.
Can you use Redken All Soft shampoo everyday?
Reviewers note that a small amount goes a long way and it lathers well, which makes it economical to use regularly. However, the high protein content and silicone may cause buildup over time on fine or oily hair, so daily use depends on your hair type.
What is Redken All Soft known for?
Reviewers say it is known for delivering softness and shine with a gentle cleanse, along with visible hydration from argan oil and a moisture complex. It works well on dry or bleached hair without stripping.
Is the conditioner easy to rinse out?
Reviewers are split on this. Some found the conditioner difficult to rinse completely and felt it left a heavy residue, while others noted it rinsed well despite its thick texture.
The recap
Where it stands today.
- PositionBest rank #3 across 1 intent tracked (no change vs last snapshot).
- Reviewer verdict★Check closely — 3.5 / 5 across 5 videos, mixed sentiment. Reviewers are more measured than the AI.
- FootprintStrongest in Best Shampoos for Dry Hair (#3).
- AI verdictClaude ranks it highest (#3.0); ChatGPT most sceptical (#5.0) — a split the people don’t share.
- TraitsMost often described as “softness” (2 mentions).
- Closest rivalGold Lust Repair & Restore Shampoo (1–0 across 1 shared intent).
- MakerBy Redken — see how it ranks across other intents on its brand profile.
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