Beauty & Personal Care › Hair Care
All Soft Shampoo
Moisturizing shampoo for dry hair
More about it ↓Quick take
In short: what each side says
AI panel · Reviewers · The street · The press — each opened up in full further down ↓
Best on AI Mode (avg #1.0), weakest on Perplexity (#5.0)
Reviewers agree All Soft delivers real softness and moisture for dry, brittle hair, but it can feel heavy or hard to rinse for fine or naturally oily hair.
People rave about how soft and silky the All Soft Shampoo makes hair, though some warn it's heavy on protein and oils that can build up on certain hair types.
The press is split — 0 recommend, 0 against, 3 mixed.
All sides but one land high — Holds up — with one check: the named outlets split on it.
Quick read · who it’s for
Main competitors
Top rivals in Hair Care.
About
What it is.
All Soft Shampoo sits within Redken's hair care range as a cleansing formula built around a low-pH, vegan base. It's positioned for colored, highlighted, or tinted hair, with a cleanser designed to lift styling residue and environmental buildup while working to guard color pigments against premature fading. The formula also addresses hair strength, aiming to leave strands feeling reinforced rather than stripped.
The line speaks most directly to people with dry, brittle, thick, or chemically treated hair who want dependable softness and detangling alongside color upkeep — those drawn to Redken's standing in professional hair care and to the sensory ritual of a considered formula. Those with fine, naturally straight, or oily hair may find the richness better suited elsewhere.
The verdict
Redken All Soft Shampoo ranks second for dry hair but works best paired with its conditioner, as reviewers praise the argan oil complex for softness and shine on dry or brittle strands while noting the shampoo alone delivers less hydration than the richer conditioner. The formula suits thick or chemically processed hair but risks buildup on fine or oily types due to dimethicone content.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Best on AI Mode (avg #1.0), weakest on Perplexity (#5.0) Averaging across the AI panel, All Soft Shampoo sits around #3.4 this snapshot.
Grok
Didn’t rank All Soft Shampoo this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Video reviews?
What reviewers actually say.
AI summary of 5 reviews · as of Jul 2026
Reviewers agree All Soft delivers real softness and moisture for dry, brittle hair, but it can feel heavy or hard to rinse for fine or naturally oily hair.
What they praise
- Leaves hair noticeably softer and more manageable, especially dry or coarse hair
- Rich, creamy texture with a distinctive, pleasant scent
- Good slip that aids detangling
- Small amount goes a long way
- Argan oil and moisture complex genuinely condition without obvious buildup for most hair types
What they knock
- Can feel too heavy or rich for fine, thin, or naturally oily hair
- Conditioner can be hard to rinse out fully
- Shampoo does not foam much on the first wash if hair has product buildup
- Contains sulfate and silicone-type ingredients that may build up with frequent use
Synthesised from: Mike DeCanter Hair & Beauty · Sammi Nu · Blonde Amy · HairCareShare · Shirley Ann
REDKEN ALL SOFT REVIEW | Best Shampoo For Dry And Thick Hair | Conditioner For Thick Dry Hair
Mike DeCanter Hair & Beauty
Testing Redken *All Soft* On My Relaxed Hair- First Impression Review
Sammi Nu
HOW TO USE REDKEN ALL SOFT SHAMPOO & CONDITIONER | TUTORIAL AND REVIEW
Blonde Amy
Shampoo Review: Redken All Soft Shampoo
HairCareShare
"Redken All Soft Shampoo & Conditioner Review: Is It Worth the Hype? | @ShirleyAnn
Shirley Ann
How it holds up — after the dust settles
Over weeks of use it holds up as a gentle, balanced moisturizing shampoo, though it suits some hair types far better than others.
Weight on hair
At launch
Worried a moisturizing formula might weigh thin, flat hair down or turn it greasy, based on past experience with similar products.
After months
After weeks of use it stayed balanced, cleaning well without leaving hair heavy or greasy.
Cleansing power
At launch
Described on paper as a gentle cleanser suited to dry, brittle hair.
After months
In practice a single wash often fails to foam or fully clean hair with product buildup or oil, requiring a second wash or a pre-cleanse step.
From 2 long-term reviews — Blonde Amy · HairCareShare (see the videos above).
Voice of the street?
What the crowd says in 15 seconds.
People rave about how soft and silky the All Soft Shampoo makes hair, though some warn it's heavy on protein and oils that can build up on certain hair types.
Creator voice5 short-form clips of the All Soft Shampoo · since Mar ’23 · net +38 leans positive
What keeps coming up
The clips behind this
The reach test — clips vs views
The loudest gripe barely registers — “Contains sulfates and may not suit sensitive scalps” appears in 1 of 5 clips and carried 9% of the views. “Hair becomes exceptionally soft and silky” reached 61%.
“It's made my hair almost too soft. I feel like I just have, like, the silkiest, softest hair.”
@ken.eurich (opens in a new tab) · 384K views · not sponsored
The crowd overwhelmingly praises softness and shine, contradicting the professional reviewers' concern that the shampoo alone is underwhelming and less hydrating than the conditioner.
as of July 13 · 5 short-form clips?
What the press says?
Where the established press lands.
The press agrees
The press is split — 0 recommend, 0 against, 3 mixed.
Tie-breakerThe AI models split on All Soft Shampoo. The press tally below breaks the tie.
Across 3 independent outlets · published expert reviews · last 18 months
Act three · ★ new
Do they agree?
Put the machine's rank and the owners' score in one frame, settle it with a verdict, and answer the only question that matters: should you buy it?
The bottom line
So should you buy it?
The AIs’ #1 pick in Hair Care. Critics back it at 4.0 / 5 — the named outlets split on it.
Find your situation?
Made for some — wrong for others.
Who reviewers think this product is — and isn’t — for
For you if
Look elsewhere if
You need a proven, low-risk shampoo backed by real user consensus.
13,509 ratings show broad consensus; Redken is mature and settled; All Soft is an established product with predictable, well-documented performance for dry hair.
You love the sensory experience—scent, texture, how your hair feels after.
Reviewers praise distinctive, pleasant scent and rich, creamy texture; leaves hair noticeably softer with good slip; delivers a luxe, tactile experience beyond basic cleansing.
You trust established luxury brands and expect prestige in your hair care.
Redken is a tier-3 established brand with flagship positioning; All Soft is a signature line known for quality and distinctive identity in the premium segment.
You want a shampoo that works without fuss or special technique.
Works out of the box for its target (dry hair); small amount goes a long way; no complex setup—though rinsing can be harder for some hair types.
You want soft, manageable hair without spending a fortune on premium brands.
Mid-range price (~$9–66) with strong 4.6/5 rating delivers real softness and moisture for dry hair; no cheaper rival does the job as well for the money.
You demand a shampoo that excels at its core job with no real weaknesses.
High rating and praised hydration/softness, but mid-tier suitability for fine hair and acknowledged buildup risk prevent top-tier status; not objectively best-in-class.
Grounded in our buyer-review, reviewer-video, price and successor signals — a poor fit names a closer pick · as of Aug 4.
Frequent rivals?
What it competes against.
- Hairdresser's Invisible Oil ShampooBumble and BumbleRedken leads 1–0 · 1 sharedRead
- Moisture Repair ShampooMoroccanoilRedken leads 1–0 · 1 sharedRead
- Moisture Recovery ShampooJoicoRedken leads 1–0 · 1 sharedRead
- Normcore Signature ShampooAmikaRedken leads 1–0 · 1 sharedRead
- Miracle Moist ShampooAussieRedken leads 1–0 · 1 sharedRead
- Nutriplenish Deep Moisture ShampooAvedaRedken leads 1–0 · 1 sharedRead
- Don't Despair Repair Super Moisture ShampooBriogeoRedken leads 1–0 · 1 sharedRead
Frequently asked
What buyers want to know.
Is Redken All Soft good for my hair?
It depends on your hair type. Reviewers say All Soft delivers real softness and moisture for dry, brittle, coarse, or color-treated hair, with buyers giving it 4.7 out of 5 for hydration and softness. For fine, thin, naturally oily, or easily weighed-down hair, reviewers warn it can feel too heavy or hard to rinse out…
Can you use Redken All Soft shampoo everyday?
Reviewers note the formula contains sulfates and silicone-type ingredients that may build up with frequent use, especially on fine or oily hair. A small amount goes a long way, so daily use for dry hair is workable, but people with sensitive scalps or buildup concerns should watch for irritation or residue over time.
Waxy feeling residue and staticky hair after using Redken's All Soft line?
Reviewers and buyers report that the conditioner can be hard to rinse out fully, and the shampoo contains dimethicone (a silicone), which can leave a film or waxy residue on certain hair types. This buildup is most common on fine, flat, or oily hair, and less of an issue on dry or coarse strands.
Redken All Soft—Dry scalp?
Buyers with sensitive or oily scalps report scalp irritation and itching after using the product, often appearing within 24 hours. This risk is higher for people with naturally oily hair or those sensitive to buildup, as the formula is formulated with sulfates and may not suit lighter, scalp-focused needs.
What are people's thoughts on the Redken All Soft Shampoo and Conditioner?
Owners with dry hair praise the hydration, softness, and manageability, with many saying the conditioner is exceptionally thick and conditioning. Fine-haired users and those sensitive to buildup report heaviness, residue, and scalp irritation. Reviewers note the shampoo alone delivers less hydration than the richer co…
Why did my hair feel dry and coarse by the end of the day after using Redken All Soft?
Reviewers note the formula is heavy and rich, designed for dry hair—not for all types. If your hair is fine, naturally oily, or already has buildup, the weight and residue from the silicone content can make hair feel drier, stickier, or more coarse as the day goes on. The conditioner also can be hard to rinse fully, t…
The recap
Where it stands today.
- PositionBest rank #1 across 1 intent tracked (climbed 1 this week).
- FootprintStrongest in Best Shampoos for Dry Hair (#1).
- TraitsMost often described as “softness” (3 mentions).
- Closest rivalHairdresser's Invisible Oil Shampoo (1–0 across 1 shared intent).
- MakerBy Redken — see how it ranks across other intents on its brand profile.
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