Ultra-Light 52

Outdoor & Adventure › Camping & Hiking Gear

Ultra-Light 52

Insulated cooler with handles

RTIC logoby RTICbrand #19 in Camping & Hiking Gear
Street price~$229as of Aug 1?
Price tier

Budget · bottom third of camping & hiking gear

Should you buy it??

OverturnedDividedHolds up

Not enough evidence yet

One source so far — no reviewer, buyer or press cross-check yet.

Standing?
as of September 14 · 6 AIs

Rank trend · Camping & Hiking Gear?

#2#22#42#62#80Jul 6Jul 13Jul 27Aug 10Aug 24Aug 31Sep 7Sep 14

Quick take

In short: what each side says

AI panel — each opened up in full further down ↓

AI panel#3 best pick2 of 6 models agree

Best on Claude (avg #3.0), weakest on Gemini (#3.0)

Behind this verdict2 AIs~3 hrs of research 2 min to read

Main competitors

Top rivals in Camping & Hiking Gear.

#1
DELTA Pro 3
DELTA Pro 3

EcoFlow logoby EcoFlow

Portable lithium power station with solar input

Best rank in this scope, recent weeks Charted 14 of 16 weeks Feb 1 · #9 · Mar 1 · #38 · Apr 1 · #6 · May 1 · #3 · Jun 1 · #1 · Jul 1 · #1 · Aug 1 · #1 · Sep 1 · #1 · Oct 1 · #1 · Nov 1 · #1 · Dec 1 · #1 · · #1 · · #1 · · #16-wk trend?
#2
Everest 2X
Everest 2X

Camp Chef logoby Camp Chef

Two-burner portable camping stove

Best rank in this scope, recent weeks Charted 15 of 16 weeks Jan 1 · #8 · Feb 1 · #15 · Mar 1 · #1 · Apr 1 · #11 · May 1 · #8 · Jun 1 · #5 · Jul 1 · #6 · Aug 1 · #2 · Sep 1 · #2 · Oct 1 · #2 · Nov 1 · #2 · Dec 1 · #3 · · #3 · · #4 · · #26-wk trend?
#3
SOLIX F3800
SOLIX F3800

Anker logoby Anker

Portable solar power station with battery

Best rank in this scope, recent weeks Charted 14 of 16 weeks Jan 1 · #61 · Jan 1 · #68 · Mar 1 · #12 · Apr 1 · #16 · Jun 1 · #6 · Jul 1 · #70 · Aug 1 · #5 · Sep 1 · #39 · Oct 1 · #20 · Nov 1 · #3 · Dec 1 · #6 · · #16 · · #2 · · #36-wk trend?

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Best on Claude (avg #3.0), weakest on Gemini (#3.0) Averaging across the AI panel, Ultra-Light 52 sits around #3.0 this snapshot.

  • GeminiGemini

    #3.0

    1 appearance · best #3

    placed#1#10
    #3Best Coolers
  • ClaudeClaude

    #3.0

    1 appearance · best #3

    placed#1#10
    #3Best Coolers
  • GrokGrok

    Didn’t rank Ultra-Light 52 this snapshot.

  • GPTGPT

    Didn’t rank Ultra-Light 52 this snapshot.

  • PerplexityPerplexity

    Didn’t rank Ultra-Light 52 this snapshot.

AI ModeAI Mode

Didn’t rank Ultra-Light 52 this snapshot.

02

Rank trajectory?

Weeks of movement.

#1#11#21#266/297/208/108/319/14
04

The recap

Where it stands today.

  • PositionBest rank #3 across 1 intent tracked (no change vs last snapshot).
  • FootprintStrongest in Best Coolers (#3).
  • TraitsMost often described as lightweight (2 mentions).
  • Closest rivalBMX 52 Quart Cooler (1–0 across 1 shared intent).
  • MakerBy RTIC — see how it ranks across other intents on its brand profile.

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