Schlage

Brand profileElectronics

Schlage

Brand in Electronics

Where Schlage wins8 products · ranked #1–#22 · AI's best pick #3.0 (Grok)

Electronics
its home category

Top 3 productsranked by AI + owners · straight to buy
#1
Encode Plus Smart WiFi Deadbolt
Encode Plus Smart WiFi Deadbolt.

by Schlage

Smart WiFi deadbolt lock

#2
Encode Plus Smart Wi-Fi Deadbolt

by Schlage

Smart Home & Security

#10
Sense Smart Deadbolt
Sense Smart Deadbolt

by Schlage

Smart deadbolt lock

What our sources say

What the AIs say

#90 best · 6 of 6 agree

Grok ranks Schlage highest (avg #3.0 over 1 mention); ChatGPT is the most sceptical (#14.7).

synthesised · the AI panel

01

Why premium · Smart Home & Security?

How Schlage earns the label.

4 of Schlage's ranked products in Smart Home & Security carry street prices, and 4 of the 4 land in the premium third of their fields — the Encode Smart WiFi Lever, the Encode Smart WiFi Deadbolt and the Encode Plus Smart WiFi Deadbolt.

Schlage's median street price here is $343 — 132% above the $148 median across every priced product ranked in Smart Home & Security. The label describes where the prices sit, not how good the products are.

Price neighbors — Smart Home & Security

as of August 1 · 6 brand medians · Google Shopping?

Act one

What the machines think.

Several AI models read the whole category and rank Schlage's products — model by model, list by list, over time.

02

Model by model?

How each AI sees it.

Grok ranks Schlage highest (avg #3.0 over 1 mention); ChatGPT is the most sceptical (#14.7).

  • GrokGrok

    #3.0

    avg over 1 mention · best #3

  • ClaudeClaude

    #11.7

    avg over 3 mentions · best #4

  • GeminiGemini

    #12.5

    avg over 4 mentions · best #2

  • AI ModeAI Mode

    #14.5

    avg over 8 mentions · best #11

  • PerplexityPerplexity

    #14.5

    avg over 4 mentions · best #3

  • GPTChatGPT

    #14.7

    avg over 3 mentions · best #1

The words the panel uses

AI most often praises Schlage for being "wifi" (8 mentions) and "keypad" (7).

  • wifi8
  • keypad7
  • security2
  • retrofit2
  • apple home key2
  • built-in wi-fi2
  • lever2
  • matter2
  • durable2
  • built-in alarm1
  • custom access codes1
  • convenience1
03

Wins & misses?

Where it leads, where it lags.

Schlage owns the leaderboards: 1 #1 finish this snapshot, no top-tier intents below #10.

Top wins

strongest leaderboard placements
  1. #1Best Smart LocksSmart Home & Security

Where it lags

lowest-ranked intents

No misses below #20 — Schlage is a top-tier presence everywhere it appears.

04

Rank trajectory?

Weeks of movement.

Across 10 weeks of tracking: 1 intent steady, 0 climbed, 0 slipped.

#1#2#3#46/16/86/156/226/297/67/137/207/278/3

Act two · ★ new

What the people say.

The same lineup, judged by the buyers who rated it.

05

What owners rate?

The lineup, as owners rate it.

Buyer ratings · Google Shopping?

Google pools buyer ratings from across retailers — the people who paid for a Schlage and lived with it. Here is how they rate the lineup, product by product.

Act three

The lineup, ranked.

Every Schlage product with its AI rank — reviewer verdicts join the board as coverage lands.

06

The lineup, reconciled?

Every product — both verdicts.

Encode Plus Smart WiFi Deadbolt is Schlage's most-recommended product, ranking across 4 buyer questions, with Encode Smart WiFi Deadbolt close behind.

Encode Plus Smart WiFi Deadbolt
Encode Plus Smart WiFi Deadbolt

Smart WiFi deadbolt lock

Thin evidence · 3 sources?
Buyers ★
4.8
6.6k reviews
Encode Plus Smart Wi-Fi Deadbolt
Encode Plus Smart Wi-Fi Deadbolt

Smart Home & Security

Buyers ★
Sense Smart Deadbolt
Sense Smart Deadbolt

Smart deadbolt lock

Thin evidence · 3 sources
Buyers ★
4.4
302 reviews
Encode Smart WiFi Deadbolt
Encode Smart WiFi Deadbolt

Smart WiFi deadbolt lock

Thin evidence · 4 sources
Buyers ★
4.7
11k reviews
Encode Smart Wi-Fi Deadbolt
Encode Smart Wi-Fi Deadbolt

Smart Home & Security

Buyers ★
Sense Pro Smart Deadbolt
Sense Pro Smart Deadbolt

Smart Home & Security

Buyers ★
Encode Gen 2
Encode Gen 2

Smart Home & Security

Buyers ★
Camelot Touchscreen Deadbolt
Camelot Touchscreen Deadbolt

Smart Home & Security

Buyers ★
08

The recap

Where it stands today.

  • FootprintStrongest in Electronics (best single-question rank #1), across 1 buying intent.
  • AI verdictGrok ranks Schlage highest (avg #3.0); ChatGPT most sceptical (#14.7).
  • TraitsMost often associated with wifi (8 mentions) and keypad (7).
  • Top productEncode Plus Smart WiFi Deadbolt is the most-mentioned Schlage product this snapshot.
  • Closest rivalGoogle (1–0 across 1 shared intent).

browse Schlage in these categories