Brand profileSupplements & Nutrition
Skratch
Brand in Supplements & Nutrition
Supplements & Nutrition
its home category
What the AIs say
#50 best · 6 of 6 agree“AI Mode ranks Skratch highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#20.0).”
synthesised · the AI panel
What the press says
Positive · 4 stories · 30d to Sep 2“Skratch Labs receives consistently positive coverage for its hydration and sports nutrition products, with multiple publications ranking it among top electrolyte powders and hydration mixes, and…”
synthesised · 4 articles via Google News · Yellow Scene Magazine, bicycling.com +2
Act one
What the machines think.
Several AI models read the whole category and rank Skratch's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Skratch highest (avg #3.0 over 1 mention); Gemini is the most sceptical (#20.0).
AI Mode
#3.0
avg over 1 mention · best #3
Claude
#4.0
avg over 1 mention · best #4
Perplexity
#8.0
avg over 1 mention · best #8
Grok
#16.0
avg over 3 mentions · best #6
ChatGPT
#16.5
avg over 2 mentions · best #6
Gemini
#20.0
avg over 1 mention · best #20
The words the panel uses
AI most often praises Skratch for being "real fruit" (4 mentions) and "easy mix" (3).
- real fruit4
- easy mix3
- endurance focus3
- no artificial colors3
- easy digestion3
- endurance-focused2
- real fruit flavor1
- real sugar1
- sports science1
- trusted1
- very high sodium1
- endurance racing1
Wins & misses?
Where it leads, where it lags.
Skratch lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Skratch is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 0 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 19 ranks in Best Electrolyte Powders (now #3).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
Should you buy Skratch Hydration? UNSPONSORED Review
Saturday | Ride & Run Faster
Skratch Labs VS Maurten 320
Dave Crooks
Skratch vs e-Fuel head to head comparison
Crank Sports
In the press?
What the world is saying.
What’s being written about Skratch lately — and the mood of it. 4 pieces in the 30 days to September 2, coverage skews positive.
YYellow Scene MagazineYellow Scene Magazine·Positive
Taste of the Month: Skratch Labs Table (opens in a new tab)
Bbicycling.com
FForbes
Rroadbikerider.comas of September 2 · 4 stories?
Act three
The lineup, ranked.
Every Skratch product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Skratch Sport Hydration Drink Mix is Skratch's most-recommended product, ranking across 2 buyer questions, with Skratch Hydration Sport Drink Mix close behind.
Frequently asked
What buyers want to know.
What is Skratch known for?
Skratch makes electrolyte and hydration sport drink mixes. The press ranks it among the top electrolyte powders, and reviewers call out its real-fruit taste, clean ingredients, and light flavor profile.
Who should buy Skratch?
Skratch is built for endurance athletes. Its hydration mixes use real sugar and are designed for people training or racing hard.
Does Skratch live up to its claims about taste and ingredients?
Reviewers tested it against 9 other hydration mixes and ranked Skratch among the standout winners. The press notes its real-fruit and natural-flavor approach, and it appears across multiple publications' lists of top electrolyte products.
What are Skratch's most popular products?
The brand's sport hydration drink mix line is the most recommended. Skratch also makes super high-sodium variants and energy chews for athletes who need extra sodium during long efforts.
Is Skratch a budget option?
The material does not address price or whether Skratch is budget-friendly or premium.
Rivals?
Who it competes against.
Skratch's closest rival is Propel — and Skratch comes out ahead in 1 of 1 of the questions they both answer (100%).
- PropelSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- Trace MineralsSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- Optimum NutritionSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- OsmoSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- VegaSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- Vital ProteinsSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
- GhostSupplements & NutritionSkratch leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #3), across 1 buying intent.
- AI verdictAI Mode ranks Skratch highest (avg #3.0); Gemini most sceptical (#20.0).
- TraitsMost often associated with “real fruit” (4 mentions) and “easy mix” (3).
- Top productSkratch Sport Hydration Drink Mix is the most-mentioned Skratch product this snapshot.
- Closest rivalPropel (1–0 across 1 shared intent).
browse Skratch in these categories