Best rank
Best placed #3 in Beauty & Personal Care.
What the AIs say
#3 best · 4 of 4 agree“Gemini ranks The Art of Shaving highest (avg #3.0 over 1 mention); Claude is the most sceptical (#14.5).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“The Art of Shaving receives mostly positive coverage for product quality and founder leadership, though a recent skincare brand shutdown tempers the narrative.”
synthesised · 8 articles via Google News · InsideHook, Men's Health +6
The brief
The brand in a paragraph.
The Art of Shaving began in New York. They make shaving creams and related products. The brand built its name on quality lathers and traditional technique. Their cream formulas became what men knew them for. Now they operate across department stores and specialty retailers. They rank twenty-fifth in Beauty and Personal Care globally. Six thousand six hundred forty-nine brands track behind them. The thing endures: a man shaves well or poorly.
Act one
What the machines think.
Three AI models read the whole category and rank The Art of Shaving's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks The Art of Shaving highest (avg #3.0 over 1 mention); Claude is the most sceptical (#14.5).
Gemini
#3.0
avg over 1 mention · best #3
perplexity
#8.0
avg over 1 mention · best #8
ChatGPT
#9.0
avg over 1 mention · best #9
Claude
#14.5
avg over 2 mentions · best #14
Wins & misses?
Where it leads, where it lags.
The Art of Shaving lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — The Art of Shaving is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 5 weeks of tracking: 3 intents steady, 1 climbed, 1 slipped. Biggest move: climbed 5 ranks in Best Razors for Sensitive Skin (now #9).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about The Art of Shaving lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
IInsideHookInsideHook·Positive
12 of the Best Grooming Sets to Gift This Season
MMen's HealthMen's Health·Positive
Tired of Razor Burn? This $7 Shaving Cream Will Change Your Life.
LLaughingPlace.comLaughingPlace.com·Neutral
Mysterious Window Decals at Disney Springs Seem to Indicate Something New from Gideon's Bakehouse
AAdam MendlerAdam Mendler·Positive
Interview with Eric Malka, Co-Founder of The Art of Shaving
RRobb ReportRobb Report·Positive
12 Stellar Ways to Get a Clean Shave, From Rich Creams to Sharp Razors
FForbes
BBeauty IndependentBeauty Independent·Critical
The Art Of Shaving Co-Founders Shutter Clean Skincare Brand Ingredients
PPR Newswireas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Sandalwood Shaving Cream is The Art of Shaving's most-recommended product, ranking across 2 buyer questions, with Unscented Shaving Cream close behind.
Traits?
The words the panel uses.
AI most often praises The Art of Shaving for being "moisturizing" (2 mentions) and "luxury" (2).
- moisturizing2
- luxury2
- premium2
- dense foam1
- glide1
- hydration1
- luxury ritual1
- men-specific1
- pre-shave prep1
- protective lather1
- scent1
- brush-compatible1
Rivals?
Who it competes against.
The Art of Shaving's closest rival is Dr. Squatch — and The Art of Shaving comes out ahead in 2 of 2 of the questions they both answer (100%).
- Dr. Squatch
Beauty & Personal Care
The Art of Shaving leads 2–0
Across 2 shared questions
- Malin + Goetz
Beauty & Personal Care
The Art of Shaving leads 2–0
Across 2 shared questions
- Tom Ford
Beauty & Personal Care
The Art of Shaving leads 2–0
Across 2 shared questions
- Proraso
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Jack Black
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Lab Series
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Neutrogena
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #3), across 2 buying intents.
- AI verdictGemini ranks The Art of Shaving highest (avg #3.0); Claude most sceptical (#14.5).
- TraitsMost often associated with “moisturizing” (2 mentions) and “luxury” (2).
- Top productSandalwood Shaving Cream is the most-mentioned The Art of Shaving product this snapshot.
- Closest rivalDr. Squatch (2–0 across 2 shared intents).
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