Brand profileBeauty & Personal Care
The Art of Shaving
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#22 best · 4 of 6 agree“Claude ranks The Art of Shaving highest (avg #3.0 over 1 mention); Grok is the most sceptical (#19.5).”
synthesised · the AI panel
What reviewers say
4.0 / 5 ★ · 2 reviewed2 of 6 products reviewed
What the press says
Positive · 6 stories · 30d to Jul 26“The Art of Shaving receives mostly positive coverage for its grooming products and founders' transparency on ingredients, though recent news of the co-founders shuttering their clean skincare brand…”
synthesised · 6 articles via Google News · InsideHook, Adam Mendler +4
The brief
The brand in a paragraph.
The Art of Shaving began in New York. They make shaving creams and related products. The brand built its name on quality lathers and traditional technique. Their cream formulas became what men knew them for. Now they operate across department stores and specialty retailers. They rank twenty-fifth in Beauty and Personal Care globally. Six thousand six hundred forty-nine brands track behind them. The thing endures: a man shaves well or poorly.
Act one
What the machines think.
Several AI models read the whole category and rank The Art of Shaving's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks The Art of Shaving highest (avg #3.0 over 1 mention); Grok is the most sceptical (#19.5).
Claude
#3.0
avg over 1 mention · best #3
ChatGPT
#3.0
avg over 2 mentions · best #2
Perplexity
#12.0
avg over 2 mentions · best #7
Grok
#19.5
avg over 2 mentions · best #16
The words the panel uses
AI most often praises The Art of Shaving for being "premium" (3 mentions) and "luxury" (3).
- premium3
- luxury3
- softening2
- fragrance1
- gift-worthy1
- grooming ritual1
- jojoba1
- lather1
- lavender1
- moisturizing1
- refined1
- rich lather1
Wins & misses?
Where it leads, where it lags.
The Art of Shaving lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — The Art of Shaving is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 18 weeks of tracking: 2 intents steady, 2 climbed, 1 slipped. Biggest move: climbed 7 ranks in Best Beard Oils (now #2).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about The Art of Shaving lately — and the mood of it. 6 pieces in the 30 days to July 26, coverage skews positive.
IInsideHookInsideHook·Positive
12 of the Best Grooming Sets to Gift This Season (opens in a new tab)
AAdam MendlerAdam Mendler·Positive
Interview with Eric Malka, Co-Founder of The Art of Shaving (opens in a new tab)
MMen's Health
FForbes
RRobb Report
BBeauty IndependentBeauty Independent·Critical
The Art Of Shaving Co-Founders Shutter Clean Skincare Brand Ingredients (opens in a new tab)as of July 26 · 6 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Sandalwood Shaving Cream is The Art of Shaving's most-recommended product, ranking across 2 buyer questions, with Unscented Shaving Cream close behind.
The reconciliation?
AI vs the room.
Read it as a tug-of-war around the centre line. Most of the lineup sits in step — AIs and buyers broadly agree.
The bottom line
So which one do you buy?
Best overall
Tops both judges — the AIs’ #2 pick, with a reviewer score to match.
Frequently asked
What buyers want to know.
What is The Art of Shaving known for?
The brand built its reputation on quality lathers and traditional shaving technique. Their shaving creams are what men know them for, and they rank fourth in the AI ranking for best shaving creams.
Are The Art of Shaving's ingredient claims transparent?
Yes. The press notes the founders are transparent about what goes into their formulas. Forbes covered their clean ingredient approach as a selling point of the brand.
What products does this brand make?
The Art of Shaving makes shaving creams and beard oils. Their most recommended products are shaving creams and beard oils, with sandalwood and lavender as popular scent variants.
Is The Art of Shaving good for gifting?
Yes. Reviewers included The Art of Shaving in grooming gift sets, and the AI ranking lists gift-worthy as a trait the brand carries. InsideHook featured them among the best grooming sets to give.
Does The Art of Shaving reduce razor burn?
Men's Health highlighted the shaving cream for helping with razor burn, calling it a product that can change the experience. The press describes the creams as hydrating and calming.
Rivals?
Who it competes against.
The Art of Shaving's closest rival is Pacific Shaving Company — and The Art of Shaving comes out ahead in 2 of 2 of the questions they both answer (100%).
- Pacific Shaving CompanyBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- BulldogBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- Captain FawcettBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- BrickellBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- American CrewBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- Dr. SquatchBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
- Duke CannonBeauty & Personal CareThe Art of Shaving leads 2–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- Reviewer verdict★Aligned — avg 4.0 / 5 across 2 reviewed products. Buyers broadly back the AI placement.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 2 buying intents.
- AI verdictClaude ranks The Art of Shaving highest (avg #3.0); Grok most sceptical (#19.5).
- TraitsMost often associated with “premium” (3 mentions) and “luxury” (3).
- Top productSandalwood Shaving Cream is the most-mentioned The Art of Shaving product this snapshot.
- Closest rivalPacific Shaving Company (2–0 across 2 shared intents).
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