Beauty & Personal Care
its home category
by The Art of Shaving
Grooming
What the AIs say
#16 best · 5 of 6 agree“ChatGPT ranks The Art of Shaving highest (avg #4.0 over 2 mentions); Perplexity is the most sceptical (#16.0).”
synthesised · the AI panel
What reviewers say
4.0 / 5 ★ · 1 reviewed1 of 8 products reviewed
What the press says
Positive · 6 stories · 30d“The Art of Shaving receives mostly positive coverage for its grooming products and founders' transparency on ingredients, though recent news of the co-founders shuttering their clean skincare brand…”
synthesised · 6 articles via Google News · InsideHook, Adam Mendler +4
The brief
The brand in a paragraph.
The Art of Shaving began in New York. They make shaving creams and related products. The brand built its name on quality lathers and traditional technique. Their cream formulas became what men knew them for. Now they operate across department stores and specialty retailers. They rank twenty-fifth in Beauty and Personal Care globally. Six thousand six hundred forty-nine brands track behind them. The thing endures: a man shaves well or poorly.
Act one
What the machines think.
Several AI models read the whole category and rank The Art of Shaving's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks The Art of Shaving highest (avg #4.0 over 2 mentions); Perplexity is the most sceptical (#16.0).
ChatGPT
#4.0
avg over 2 mentions · best #4
Gemini
#9.7
avg over 3 mentions · best #5
Claude
#13.5
avg over 2 mentions · best #5
Grok
#15.0
avg over 2 mentions · best #5
Perplexity
#16.0
avg over 1 mention · best #16
The words the panel uses
AI most often praises The Art of Shaving for being "luxury" (4 mentions) and "rich lather" (3).
- luxury4
- rich lather3
- essential oils3
- classic2
- hydration2
- essential-oils1
- conditioning1
- gift-ready1
- heavy protection1
- hydrating1
- gift worthy1
- classic-scent1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where The Art of Shaving finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 12 weeks of tracking: 3 intents steady, 1 climbed, 2 slipped. Biggest move: climbed 5 ranks in Best Beard Oils (now #4).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about The Art of Shaving lately — and the mood of it. 6 pieces in the last 30 days, coverage skews positive.
IInsideHookInsideHook·Positive
12 of the Best Grooming Sets to Gift This Season
AAdam MendlerAdam Mendler·Positive
Interview with Eric Malka, Co-Founder of The Art of Shaving
MMen's HealthMen's Health·Positive
Tired of Razor Burn? This $7 Shaving Cream Will Change Your Life.
FForbes
RRobb ReportRobb Report·Positive
12 Stellar Ways to Get a Clean Shave, From Rich Creams to Sharp Razors
BBeauty IndependentBeauty Independent·Critical
The Art Of Shaving Co-Founders Shutter Clean Skincare Brand Ingredientsas of July 26 · 6 stories?
Act three
The lineup, ranked.
Every The Art of Shaving product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Beard Oil is The Art of Shaving's most-recommended product, ranking across 2 buyer questions, with Sandalwood Shaving Cream close behind.
Rivals?
Who it competes against.
Cremo has the edge over The Art of Shaving — winning more of the 4 shared questions the AI panel ranks them both in.
- CremoBeauty & Personal CareCremo leads 3–1 · 4 shared · 2 categoriesCompare
- Harry'sBeauty & Personal CareHarry's leads 3–1 · 4 shared · 2 categoriesCompare
- Jack BlackBeauty & Personal CareJack Black leads 4–0 · 4 shared · 2 categoriesCompare
- Duke CannonBeauty & Personal CareThe Art of Shaving leads 3–0 · 3 shared · 2 categoriesCompare
- NeutrogenaBeauty & Personal CareThe Art of Shaving leads 2–1 · 3 shared · 2 categoriesCompare
- Kiehl'sBeauty & Personal CareThe Art of Shaving leads 2–1 · 3 shared · 2 categoriesCompare
- Baxter of CaliforniaBeauty & Personal CareEven 1–1 · 3 shared · 2 categoriesCompare
The recap
Where it stands today.
- Reviewer verdict★Not enough evidence yet — avg 4.0 / 5 from 1 reviewed product; more reviews needed before we call agreement.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #4), across 4 buying intents.
- AI verdictChatGPT ranks The Art of Shaving highest (avg #4.0); Perplexity most sceptical (#16.0).
- TraitsMost often associated with “luxury” (4 mentions) and “rich lather” (3).
- Top productBeard Oil is the most-mentioned The Art of Shaving product this snapshot.
- Closest rivalCremo (1–3 across 4 shared intents).
browse The Art of Shaving in these categories