Brand profileSupplements & Nutrition
Vicks
Brand in Supplements & Nutrition
Supplements & Nutrition
its home category
What the AIs say
#50 best · 1 of 6 agree“Only Gemini has placed Vicks so far this snapshot — average rank #3.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Vicks's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Gemini has placed Vicks so far this snapshot — average rank #3.0 across 1 mention.
Gemini
#3.0
avg over 1 mention · best #3
The words the panel uses
AI most often praises Vicks for being "chamomile" (1 mention) and "gentle" (1).
- chamomile1
- gentle1
- valerian root1
Wins & misses?
Where it leads, where it lags.
Vicks lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Vicks is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 0 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 17 ranks in Best Sleep Supplements (now #3).
Act three
The lineup, ranked.
Every Vicks product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Vicks ZzzQuil Pure Zzzs Melatonin Gummies is the only Vicks product the AI assistants have picked so far — showing up in 1 buyer question.
Rivals?
Who it competes against.
Vicks's closest rival is Apple — and Vicks comes out ahead in 1 of 1 of the questions they both answer (100%).
- AppleSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- Tempur-PedicSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- SamsungSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- PhilipsSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- WHOOPSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- WithingsSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
- OuraSupplements & NutritionVicks leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #3), across 1 buying intent.
- TraitsMost often associated with “chamomile” (1 mentions) and “gentle” (1).
- Top productVicks ZzzQuil Pure Zzzs Melatonin Gummies is the most-mentioned Vicks product this snapshot.
- Closest rivalApple (1–0 across 1 shared intent).
browse Vicks in these categories