Vilhelm Parfumerie

Brand profileBeauty & Personal Care

Vilhelm Parfumerie

Brand in Beauty & Personal Care

Official site (opens in a new tab)
Where Vilhelm Parfumerie wins3 products · ranked #10–#28 · AI's best pick #10.0 (Perplexity)

Beauty & Personal Care
its home category

#10Fragrancesof 177
Top 3 productsranked by AI + owners · straight to buy
#10
Discovery Set
Discovery Set.

by Vilhelm Parfumerie

Fragrance sampler set with multiple scents

Where to buy
#12
Vilhelm Parfumerie Perfume Discovery Set

by Vilhelm Parfumerie

Fragrances

Where to buy
#28
Poets of Berlin Eau de Parfum

by Vilhelm Parfumerie

Fragrances

Where to buy
What our sources say

What the AIs say

#50 best · 3 of 6 agree

“Perplexity ranks Vilhelm Parfumerie highest (avg #10.0 over 1 mention); Gemini is the most sceptical (#24.0).”

synthesised · the AI panel

№ 01

The brief

The brand in a paragraph.

Vilhelm Parfumerie draws consistent praise for desirable fragrances and celebrity backing, with recent expansion into skincare earning particular recognition for innovation. Press coverage reflects a brand in active growth rather than one resting on established reputation alone.

Act one

What the machines think.

Several AI models read the whole category and rank Vilhelm Parfumerie's products — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Perplexity ranks Vilhelm Parfumerie highest (avg #10.0 over 1 mention); Gemini is the most sceptical (#24.0).

  • PerplexityPerplexity

    #10.0

    avg over 1 mention · best #10

  • GPTChatGPT

    #20.0

    avg over 2 mentions · best #12

  • GeminiGemini

    #24.0

    avg over 1 mention · best #24

The words the panel uses

AI most often praises Vilhelm Parfumerie for being "niche" (2 mentions) and "artistic" (2).

  • niche2
  • artistic2
  • blueberry1
  • chic1
  • contemporary1
  • distinctive1
  • premium1
  • retro1
  • storytelling1
  • unisex1
  • bamboo1
№ 03

Wins & misses?

Where it leads, where it lags.

1 top-10 win versus 1 lag spot where Vilhelm Parfumerie finishes below #20.

Top wins

strongest leaderboard placements
  1. #10Best Perfume Discovery SetsFragrances

Where it lags

lowest-ranked intents
  1. #28Best niche fragrancesFragrances
№ 04

Rank trajectory?

Weeks of movement.

Across 17 weeks of tracking: 1 intent steady, 2 climbed, 1 slipped. Biggest move: climbed 24 ranks in Best Vanilla Perfumes (now #6).

#2#12#22#32#345/116/228/39/14#30#6#21

Act three

The lineup, ranked.

Every Vilhelm Parfumerie product with its AI rank — reviewer verdicts join the board as coverage lands.

№ 05

The lineup, reconciled?

Every product — both verdicts.

Discovery Set is Vilhelm Parfumerie's most-recommended product, ranking across 2 buyer questions, with Poets of Berlin Eau de Parfum close behind.

Discovery Set
Discovery Set

Fragrance sampler set with multiple scents

AI rank
#10
Fragrances
Vilhelm Parfumerie Perfume Discovery Set
Vilhelm Parfumerie Perfume Discovery Set

Fragrances

AI rank
#12
Fragrances
Poets of Berlin Eau de Parfum
Poets of Berlin Eau de Parfum

Fragrances

AI rank
#28
Fragrances
№ 06

Rivals?

Who it competes against.

№ 07

The recap

Where it stands today.

  • FootprintStrongest in Beauty & Personal Care (best single-question rank #10), across 2 buying intents.
  • AI verdictPerplexity ranks Vilhelm Parfumerie highest (avg #10.0); Gemini most sceptical (#24.0).
  • TraitsMost often associated with “niche” (2 mentions) and “artistic” (2).
  • Top productDiscovery Set is the most-mentioned Vilhelm Parfumerie product this snapshot.
  • Closest rivalInitio Parfums Prives (1–1 across 2 shared intents).

browse Vilhelm Parfumerie in these categories